Ecommerce Digital Strategist (Canada)- Full remote

LDX Digital; Toronto; Remote; CAD 80,000 - 110,000; Full time

Job summary

LDX Digital, a cutting-edge digital marketing agency, is seeking a Digital Strategist to lead and optimize paid search campaigns. This fully remote role requires a data-driven approach to drive client success, with responsibilities ranging from strategy development to team mentorship. Ideal candidates will have extensive experience in Google Ads and strong analytical skills, alongside a desire to stay ahead of digital marketing trends.

Benefits

Fully remote work environment

Opportunities for rapid career growth

Access to training and certifications

Supportive, collaborative team culture

Qualifications

• 6+ years managing performance marketing campaigns, with at least 3 years in senior roles.
• Advanced certifications in Google Ads, SEO, SEM are valued.

Responsibilities

• Develop advertising strategies through market research and audience analysis.
• Set targets for month-over-month growth and innovate through creative testing.

Skills

Leadership

Analytical Skills

Digital Marketing Trends

Education

Degree in Digital Marketing or related field

Tools

Google Ads

Google Analytics (GA4)

Looker Studio

Shopify

Job description

Ecommerce Digital Strategist (Canada) - Full remote

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Company Overview

LDX Digital is a cutting-edge digital marketing agency specializing in Google Ads and native advertising. We are committed to delivering exceptional results for our clients by leveraging data-driven strategies and innovative ad solutions. Our fully remote team consists of passionate professionals worldwide, working together to drive client success.

Role Overview

We are seeking a highly skilled Digital Strategist to lead the strategy, execution, and optimization of paid search campaigns across Google Ads. The ideal candidate will develop high-performing strategies, analyze data for performance improvements, and collaborate closely with creative and client teams to meet KPIs. This role is suited for someone who excels in a fast-paced, performance-driven environment and has deep expertise in Google Ads.

Key Responsibilities

• Develop comprehensive advertising strategies through market research, target audience analysis, and competitor analysis.
• Set targets aiming for at least 25% month-over-month scale growth.
• Innovate through creative testing, utilizing resources like videos, images, advertorials, VSLs, and copywriting.
• Foster innovation by adopting AI-powered solutions, exploring new ad formats, and testing advertorials and VSLs.
• Create niche-specific playbooks (e.g., health, fashion, SaaS).
• Implement and monitor new processes across the team.
• Participate in client calls to discuss innovation, scaling, and business development.
• Support team members with account-related questions and issues.
• Train and mentor team members to enhance their technical and interpersonal skills.
• Set and monitor monthly goals with clients to ensure targets are met.
• Promote a culture of innovation and continuous optimization.
• Analyze market trends and competitor activities to maintain a competitive edge.
• Advocate for broader business recommendations beyond Google Ads, including Facebook and other platforms.

Requirements

• Degree in Digital Marketing, Communications, Computer Science, Business, or related field preferred.
• Advanced certifications in Google Ads, SEO, SEM, Google Analytics, or attribution tools are highly valued.
• 6+ years of experience managing performance marketing campaigns, with at least 3 years in senior roles, preferably in an agency.
• Proven track record managing six to seven-figure monthly ad budgets with measurable ROI.
• Leadership experience in managing and mentoring teams.
• Expertise in Google Ads, Google Analytics (GA4), Looker Studio, Shopify, and attribution tools.
• Familiarity with CRM platforms, project management tools, and analytics platforms.
• Basic knowledge of HTML, CSS, or JavaScript is advantageous.
• Strong analytical skills and ability to translate data into strategies.
• Deep understanding of marketing funnels, segmentation, and lifecycle marketing.
• Experience with omnichannel marketing strategies and emerging ad formats.
• Excellent communication and stakeholder management skills.
• Ability to manage multiple accounts and projects efficiently.
• Organized, detail-oriented, and adaptable to change.
• Passionate about staying ahead of digital marketing trends.

Benefits

• Fully remote work environment.
• Impactful role in shaping media strategies.
• Opportunities for rapid career growth.
• Access to training, certifications, and professional development.
• Competitive salary with performance bonuses.
• Supportive, collaborative team culture.
• Work with high-profile clients and make a significant impact.

Interview Process

• Apply with your CV.
• Complete a short survey.
• Attend a 1-on-1 video interview with HR.
• Complete a short test task.
• Interview with the Hiring Manager.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing

Industries

• IT Services and IT Consulting