Client Facing Paid Ads Strategist [365]

Remotivate; Canada; Remote; CAD 70,000 - 90,000; Full time

Job summary

A leading marketing agency seeks a Client Facing Paid Ads Strategist to drive revenue and shape narratives for bold brands in the gaming and creator economy sectors. This full-time remote role involves leading digital campaigns, managing a marketing team, and ensuring high performance through deep analysis and strategic insights. Ideal candidates should have proven experience with high ad budgets and a passion for driving creative yet performance-focused campaigns.

Benefits

12+ paid days off annually

Monthly stipends for coworking and healthcare

Personal development opportunities

Remote-first work environment

Rapid growth and promotion potential

Qualifications

• Experience leading digital campaigns with $10K+/month ad budgets.
• Hands-on experience with ecommerce platforms like Shopify and WooCommerce.
• Ability to manage and mentor small teams.

Responsibilities

• Lead strategy and performance for client campaigns.
• Analyze campaign performance and optimize for high ROAS.
• Manage client relationships and guide creative direction.

Skills

Digital Campaign Management

Performance Marketing

Data Interpretation

Creative Direction

Team Management

Client Relationship Management

Tools

Google Tag Manager

Google Merchant Center

Amazon Seller Central

Job description

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Wayfinder Agency - welcome to a place where creativity meets adventure.

They’re not just another marketing agency. They’re a small but dedicated team of clever misfits, sharp strategists, and idea-makers on a mission to help amazing brands punch above their weight. Whether they’re launching tabletop games into the stratosphere or crafting killer ad campaigns that convert like crazy, they take their work seriously.

Wayfinder is results-driven, fiercely creative, and performance-obsessed. They’re growing fast and looking for curious, driven, and collaborative folks who want to do their best work with good people.

About the Role:

This isn’t your typical Client Facing Paid Ads Strategistrole. At Wayfinder, you’ll lead strategy, creativity, and performance for a portfolio of bold, innovative brands in the games, geek, and creator economy space. As the strategic lead, you'll drive revenue, shape narratives, and manage a pod of media buyers and creatives to deliver impactful results. This client-facing role demands a sharp strategist who thrives in fast-paced, performance-driven environments and can seamlessly shift between big-picture planning and hands-on campaign execution.

This is a Full-Time, remote role.

We are looking for a Client Facing Paid Ads Strategist specifically with these requirements:

• You’ve led digital campaigns with $10K+/month ad budgets across Meta, Google, or similar, and have the ROAS to prove it.
• You’ve scaled e-commerce brands across platforms like Shopify and WooCommerce, with a strong grasp of optimizing for LTV, AOV, and conversion. You know how to craft full-funnel strategies that drive revenue, not just clicks.
• You’re hands-on with tools like Google Tag Manager, Google Merchant Center, Amazon Seller Central, and have experience supporting product launches via Kickstarter and Backerkit. You know how to bridge performance marketing with the tech stack that powers it.
• You’ve been the go-to contact for clients, managing strategy, results, and relationships like a pro - while keeping everyone excited and informed.
• You don’t just write ads - you shape brand stories. You know how to brief and review creative that connects and converts.
• You live in dashboards. You interpret data fast and use it to pivot, optimize, and scale campaigns like a scientist.
• You’ve led small teams or pods (2–3 people), mentored junior talent, and know how to get the best out of creative and media buyers.
• A love for games (board, tabletop, or digital) is a big plus - you’ll vibe better with our clients and team.
• You’ve worked with CRMs, task management tools (ClickUp, Asana, etc.), ad platforms, analytics dashboards, and can get up to speed fast.

Your responsibility will include (but not limited to):

• Own client relationships and serve as the strategic lead.
• Develop and implement marketing campaigns aligned with client goals.
• Guide creative direction and copywriting for ad campaigns.
• Manage a smaller marketing team, including media buyers, creatives, and coordinators.
• Analyze campaign performance and optimize for high ROAS and sales.
• Contribute to upselling and client retention strategies.
• Work cross-functionally to enhance service offerings and team synergy.
• Mentor junior marketers and contribute to building a high-performing team.
• 12+ paid days off (plus 11+ holidays annually)
• Monthly stipends: coworking, healthcare, and learning
• Remote-first work environment
• Rapid growth and promotion potential
• Team training and personal development opportunities

This Position Is Perfect For You If…

You lead with ownership, not ego.

You’re proud of your wins but humble enough to ask questions and collaborate. You take full responsibility for your work and never say, “That’s not my job.”

You thrive at the intersection of creativity and performance.

You love building campaigns that don’t just look good - they drive results. You’re equally excited by a great hook and a strong ROAS.

You’re data-obsessed (in the best way).

You dig into dashboards like they’re treasure maps. You don’t just report numbers—you interpret them, explain them, and turn them into better strategies.

You roll with the punches, adapt quickly, and bring positive energy to the team. No hand-holding. No excuses. Just great work.

Our hiring process is made up of four parts, so please be aware that you will need to dedicate time for a questionnaire, a video, and two 1-on-1 interviews.

Thank you for taking the time to consider this position. I look forward to hearing from you soon!

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Marketing Services

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