LinkedIn Video Content Strategist --- (B2B Short-Form Marketing | Client-Facing | Remote)

Goodwork, Inc.; Toronto; Hybrid; CAD 80,000 - 100,000; Full time

Job summary

A leading video agency is seeking a LinkedIn Video Content Strategist to spearhead client-facing video strategies in the B2B sector. This fully remote position involves crafting high-impact video content, managing client relationships, and ensuring fresh, engaging campaigns that deliver quantifiable results. The ideal candidate will bring 3-5 years of relevant experience, a compelling portfolio, and the creativity to drive innovative B2B marketing strategies.

Benefits

Competitive compensation

Work-life balance

Massive learning & growth opportunities

Remote flexibility

Creative freedom

Qualifications

• 3-5 years of experience in social media strategy or creative direction.
• Portfolio showcasing compelling scripts and detailed storyboards required.
• Comfortable presenting strategies to C-level executives.

Responsibilities

• Lead video strategy from concept to final cut.
• Analyze trending content and develop platform-specific strategies.
• Manage client presentations and ensure project momentum.

Skills

Social Media Strategy

Video Production Management

Creative Direction

Project Management

Client Management

Education

Any relevant degree or comparable work experience

Tools

Adobe Premiere Pro

After Effects

Slack

Frame.io

Google Workspace

Job description

Join to apply for the LinkedIn Video Content Strategist (B2B Short-Form Marketing | Client-Facing | Remote) role at Goodwork

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Join to apply for the LinkedIn Video Content Strategist (B2B Short-Form Marketing | Client-Facing | Remote) role at Goodwork

Goodwork is recruiting for a Canadian-based video agency specializing in short-form B2B content.

What makes this opportunity interesting?

• Lead video strategy end-to-end—client-facing and creatively in charge, from concept to final cut
• Craft LinkedIn content for businesses and their leaders that drives sales, not just views
• Own B2B social campaigns and content that turn storytelling into measurable ROI

Goodwork is recruiting for a Canadian-based video agency specializing in short-form B2B content.

What makes this opportunity interesting?

• Lead video strategy end-to-end—client-facing and creatively in charge, from concept to final cut
• Craft LinkedIn content for businesses and their leaders that drives sales, not just views
• Own B2B social campaigns and content that turn storytelling into measurable ROI

About the Company

We're a short-form B2B video agency that turns followers into high-quality leads. Our mission: to go beyond going viral or boring your audience by creating compelling video content that helps businesses sell, bridging the gap that other agencies can't fill.

We deliver three core services: premium client work for B2B companies, our signature Canadian Founder Spotlight Series podcast, and branded marketing content. Our process is simple: monthly discovery calls, creative concept development, professional in-person shoots with high-end equipment, and post-production editing that delivers 6-8 polished clips per client monthly.

We work exclusively with Canadian B2B companies across Toronto and Calgary. Our clients are established businesses looking to leverage Founder -led marketing on LinkedIn or transform their company's social media presence into a revenue driver. They're frustrated by either agencies that create stale corporate content, or Gen-Z creators who chase viral trends without understanding business context or brand safety.

Our Founder brings 15+ years of marketing leadership experience, generating $135M in incremental revenue with 99% client satisfaction across major brands like Bell (+$70M incremental LTV), FreshBooks (+30% Y/Y US growth), and CPA Ontario (+35% Y/Y growth). This proven B2B expertise combined with our fresh video approach delivers content that drives real business results.

OUR COMPANY VALUES guide our team and shape our culture:

• Set the Standard: We set a high standard for us and everyone around us
• Overdeliver, Always: We're not here to meet expectations but to exceed them—consistently
• You Get What You Put In: Your active involvement is crucial. Help us help you make a real difference
• Dare to Fail: Embrace the rough patches; they're stepping stones. Growth involves taking risks and learning fast
• Be Cool To Work With: We're all on this team together. We must always treat each other with respect
• Have Fun & Enjoy the Process: We believe in the power of enjoying what we do—it drives better results

We're a remote-first organization with a core team of 5 specialist contractors. We're headquartered in the Toronto area, with our team operating across Canada, and increasingly, globally.

Our culture emphasizes high-quality work and genuine connection through weekly 1:1s and camera-on meetings via Slack. We believe in trusting the people we hire while maintaining accountability, shifting from reactive client service to proactive strategy. We support career growth and create an environment where collaboration is exciting and fun—without the corporate politics.

About the Role

We're looking for a remote LinkedIn Video Content Strategist to lead the creative vision and strategic execution of our client video campaigns and social media strategies that transform social media marketing from an afterthought into a revenue driver.

In this role, you'll become the creative brain behind viral-worthy B2B content. You'll lead monthly discovery calls, research trending formats across industries, and develop platform-specific concepts that blend B2C engagement tactics with B2B messaging. You'll create detailed production roadmaps including scripts, storyboards, and shot lists that guide our videography and editing teams through our signature 8-step process. You'll also apply this same process to our Founder 's personal brand content.

This is a client-facing role where you'll present creative concepts and manage the entire lifecycle from brief to delivery. You'll push the envelope on LinkedIn while understanding its professional culture, bringing fresh ideas from fashion, lifestyle, and entertainment to traditionally stale B2B video content.

Our IDEAL CANDIDATE brings 3-5 years of experience in social media strategy, creative direction, video production management, or agency account management. You have a proven track record of developing short-form video content that drives real engagement and business results, with a portfolio showcasing compelling scripts and detailed storyboards. You're equally comfortable analyzing viral TikTok trends and presenting strategy recommendations to C-level Executives . Most importantly, you take full ownership, bring specialized expertise that elevates our team, and create video content that's both entertaining and strategic - the kind that makes everyone say "this is unbelievable" and drives new business through quality alone.

Your performance will be measured by client satisfaction, video engagement across platforms, client retention and upsells, and the quality of creative work that makes our team proud.

You'll collaborate closely with our Video Editor and Founder/CEO, and occasionally with our other contract team members. This position reports directly to our Founder/CEO .

You’ll be doing things like:

• Client Discovery & Strategy Development: Leading monthly discovery calls to understand business goals, target audiences, and messaging; preparing agendas and organizing actionable takeaways; workshopping core messaging and success metrics; gradually taking ownership of client conversations
• Creative Concept Development: Analyzing trending content across LinkedIn, TikTok, Instagram, and YouTube to identify viral formats; adapting successful creative formats from fashion, lifestyle, and entertainment industries for B2B contexts; creating scroll-stopping concepts that balance entertainment and business messaging; presenting strategic recommendations with supporting examples
• Client Presentation & Feedback Management: Presenting creative concepts with clear strategic rationale; walking clients through recommended shoot variations and creative approaches; facilitating feedback sessions and securing creative approval; managing expectation alignment and maintaining project momentum
• Pre-Production Planning: Writing detailed scripts and comprehensive storyboards with shot-by-shot breakdowns; developing shoot plans with location, lighting, and equipment specifications; identifying platform-specific requirements for LinkedIn, Instagram, YouTube, and TikTok; coordinating actor casting and location booking
• Day-Of Production Coordination & Quality Control: Booking shoot days and sending detailed agendas with location and timing breakdowns; providing real-time support to videography teams via Slack/WhatsApp; ensuring shot lists are executed according to creative vision; troubleshooting creative challenges and managing day-of logistics
• Post-Production & Delivery: Collaborating with video editors to ensure outputs match creative vision; managing revision cycles through Frame.io ; optimizing content for platform-specific requirements; coordinating client feedback and delivering 6-8 platform-ready video clips
• Performance Analysis: Reviewing engagement metrics to identify top-performing content; documenting key learnings and socializing insights across the team; recommending strategy adjustments for future campaigns
• Brand Management: Executing the same process for Founder's personal brand and podcast content

Skills & Qualifications

• 3-5 years of prior experience in roles like Social Media Strategist , Creative Director , Video Production Manager , Agency Account Manager , or related strategic roles
• Proven track record developing short-form video content strategies that drive measurable engagement across multiple industries - portfolio required
• Super organized and proactive - stays on top of client calls, shoot days, and project deliverables without prompting
• Deep understanding of platform-specific best practices across LinkedIn (primary), Instagram, TikTok, and YouTube
• Experience writing compelling scripts, comprehensive storyboards, and detailed production documentation
• Professional polish suitable for presenting to C-level Executives and Founders
• Strong project management skills with ability to coordinate multiple stakeholders and timelines
• Exceptional creative judgment that balances viral potential with brand safety and business messaging
• Cool personality - motivated, hungry, shows up on time, enjoyable to work with
• Ability to use AI tools (ChatGPT/Claude) as brainstorming assistants while driving original creative thinking

Bonus if you also have:

• Account management experience
• B2B SaaS marketing experience
• Experience with videography, editing, or graphic design
• Experience managing social media accounts and ghost-posting for Executives
• Familiarity with our tools: Slack, Adobe Premiere Pro, After Effects, Frame.io , Google Workspace, LinkedIn, TikTok, Instagram, YouTube, ChatGPT/Claude

Position Details

• Working Hours: 4 hours of required overlap daily between 8AM-5PM Eastern Time Zone (ET), with remaining daily hours asynchronous
• Employment Type: Full-time (40 hours/week), Exclusivity Preferred
• Education: Any relevant degree or comparable work experience
• Level: Intermediate (3-5 years of relevant experience) - we care more about talent than experience level
• Compensation: ~ CAD$1,520–1,920(INR 95K–120K), based on experience.

Benefits of working with us:

• Work directly with a forward-thinking Canadian company making real impact
• Work from the comfort of your home with full remote flexibility
• Incredibly talented teammates who genuinely care about quality work
• ️ Work-life balance: 8 hours a day, 5 days a week with respectful boundaries
• Competitive compensation with growth potential as we scale
• Massive learning & growth opportunities
• Creative freedom to experiment and push B2B video boundaries

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Public Relations, and Writing/Editing

• Industries

  Staffing and Recruiting

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