Remote - Marketing Campaign Manager

Green Dot; United States; Remote; USD 94,000 - 142,000; Full time

Job summary

Green Dot is seeking a Marketing Operations professional to lead integrated marketing campaigns for the Walmart MoneyCard program. The ideal candidate will thrive in a fast-paced environment, manage cross-functional teams, and leverage their Spanish proficiency for Hispanic marketing initiatives. This remote position offers a competitive salary and the opportunity to work with a diverse team committed to innovation.

Qualifications

• 4+ years of marketing experience, especially in retail and campaign management.
• Experience working remotely with effective time management.
• Strong project management and process improvement skills.

Responsibilities

• Manage operational aspects of integrated marketing campaigns for Walmart MoneyCard.
• Coordinate with internal teams to define marketing objectives.
• Monitor campaign performance and produce reports with actionable insights.

Skills

Project Management

Analytical Skills

Attention to Detail

Proficiency in Spanish

Education

Bachelor’s degree in marketing or business administration

Tools

Microsoft 365

iProcurement

Jira

Job description

We’re looking for talented professionals, anywhere in the United States, to join us in bringing smart money management and payment solutions to everyone’s fingertips.

At Green Dot, we are evolving to a new and permanent “Work from Anywhere” model designed to maximize the benefits of remote work, promote and enable a strong culture of performance and connectedness, and attract the best and brightest talent who align with our entrepreneurial spirit and mission.

JOB DESCRIPTION

This role is responsible for executing the development, implementation, and optimization of integrated marketing campaigns and programs for the Walmart MoneyCard program. The ideal candidate will thrive in a fast-paced, high-growth environment and manage project tasks across functional teams to ensure project success and achieve business objectives. The candidate will be detail-oriented and focused on driving operational efficiencies, improving processes, and ensuring successful campaign execution.

The role will report to the Director of Marketing and collaborate closely with the consumer marketing team, including direct and lifecycle marketing. Additionally, this role will work with merchandising, supply chain, data analytics, compliance, and legal.

Responsibilities

1. Serve as the central marketing operations point person, managing all operational aspects and resources in the delivery of integrated marketing campaigns and programs for Walmart Money Card.

2. Manage the day-to-day marketing campaign planning process, including project kick-off, budget planning, vendor management, creative briefs, stakeholder approvals, and campaign performance.

3. Coordinate internal teams, such as data and analytics, direct marketing, compliance, and legal, to define marketing objectives and requirements for effective campaigns.

4. Maintain detailed documentation of all marketing processes, workflows, data requirements, and technology system configurations.

5. Monitor campaign performance and produce regular reports with insights and actionable recommendations to optimize results.

6. Manage project budgets and expenses, including tracking and reporting ROIs.

7. Facilitate Hispanic marketing initiatives, leveraging proficiency in Spanish to engage with the target audience and develop culturally relevant campaigns in partnership with the Director of Marketing.

8. Coordinate with external agencies (creative, website development, video production, Spanish translation) to deliver effective campaigns.

9. Manage vendor relationships, oversee service level agreements, and resolve issues promptly.

Required Skills and Qualifications

1. Bachelor’s degree in marketing, business administration, or related field.

2. Proven experience (4+ years) in marketing, especially in retail, campaign management, digital marketing, and CRM platforms.

3. Proficiency in Spanish, both written and spoken.

4. Experience working remotely, with effective time management to meet deadlines.

5. Successful project management and process improvement experience.

6. Proactive in anticipating tasks and maintaining workflow efficiency.

7. Strong attention to detail and ability to provide constructive feedback.

8. Analytical skills with a good understanding of marketing ROI and data-driven decision-making.

9. Ability to work independently in a fast-paced environment.

10. Experience with Microsoft 365, iProcurement, and Jira.

POSITION TYPE

Regular

PAY RANGE

The targeted base salary is $94,300 to $141,500 per year, depending on qualifications, expertise, and location.

Green Dot promotes diversity and equal opportunity, building an inclusive environment that values varied backgrounds, perspectives, and skills. We provide reasonable accommodations upon request and respect privacy rights.