VP of Public Relations & Community Engagement

Brandt Group of Companies; Regina; On-site; CAD 100,000 - 150,000; Full time

Job summary

A leading company is seeking a Vice President of Public Relations & Community Engagement in Regina, SK. This role focuses on leveraging media relationships, government relations, and community engagement to achieve corporate goals. The VP will manage internal communications and represent the company at various events.

Responsibilities

• Build relationships with media outlets and industry publications.
• Develop and manage government relations strategies.
• Craft and manage sponsorship strategies for community engagement.
• Implement effective internal communication tactics.

Skills

Media Relations

Government Relations

Community Engagement

Internal Communications

Issues Management

Public Speaking

Job description

Brandt is currently looking to fill a Vice President of Public Relations & Community Engagement position in our Regina, SK location.

Responsibilities

The role of VP of Public Relations & Community Engagement is to understand our business objectives and leverage their specialized knowledge of the media and other non-market communication channels to help achieve corporate goals. Specific responsibilities include, but are not limited to, the following:

Duties & Responsibilities

Media Relations

• Building strong relationships with local, regional, and national media outlets
• Building strong relationships with industry publications and their authors/editors
• Working closely with the Advertising, Brand, and Corporate Voice teams to curate content for distribution
• Implementing and managing Digital Engagement tools to maximize the organization’s share of voice and sentiment across all mediums

Government Relations

• Staying informed of current and future government policies that may affect the organization and its customers, and working with internal stakeholders to respond
• Developing and managing an organizational strategy that strengthens relationships with government officials
• Developing materials for internal and external use, including position statements, talking points, white papers, etc.
• Collaborating with credible industry advocates to support areas of common interest
• Participating in lobbying efforts for key government policy considerations when applicable

Sponsorship & Community Engagement

• Crafting and managing a comprehensive sponsorship strategy to maximize the organization’s impact in the communities where we operate
• Strategically utilizing sponsorship dollars to achieve corporate objectives through community engagement initiatives
• Leading high-impact sponsorships to ensure maximum activation
• Quantifying the value of community opportunities to optimize investment-to-impact ratio

Internal Communications

• Building strong relationships with internal stakeholders to understand their challenges and opportunities
• Developing strategies to create and distribute effective internal communication tactics (emails, town halls, newsletters, publications, employee contests, etc.)
• Exploring and implementing internal communication/engagement tools such as Facebook Workplace, Microsoft Yammer, or others

Issues Management

• Leading the development of issue management strategies as necessary

Public Speaking

• Representing Brandt at events such as tradeshows, press conferences, and other special events from time to time