Director, Marketing Communications (Remote)

Farber Group; Ontario; Remote; CAD 80,000 - 120,000; Full time

Job summary

An established industry player is seeking a dynamic Director of Marketing Communications to lead transformative strategies that enhance brand presence and customer engagement. This role involves collaborating with leadership to develop innovative marketing campaigns, leveraging consumer insights to drive demand, and managing a high-performing team. With a focus on the consumer finance sector, the Director will play a crucial role in shaping the brand's future and ensuring exceptional client experiences. Join a respected organization that values creativity and results, offering a competitive salary and opportunities for meaningful impact.

Qualifications

• Experience in traditional marketing and communications in fast-paced organizations.
• Proven leadership skills to recruit and develop engaged employees.
• Strong understanding of marketing in the consumer finance sector.

Responsibilities

• Lead the development and implementation of a comprehensive advertising strategy.
• Collaborate with marketing teams to drive engagement and improve client experience.
• Serve as Farber’s Brand Champion, evolving brand strategies.

Skills

Leadership Skills

Communication Skills

Data-Driven Mindset

Brand Strategy Development

Customer Marketing Strategies

Understanding of Consumer Finance

Analytical Skills

Social Media Trends

Creative Mindset

Job description

B. Riley Farber is partnering with Farber Debt Solutions to recruit a Director, Marketing Communications.

Farber Debt Solutions (https://www.farber.ca/) is one of Canada's oldest, most respected, and largest debt solution providers. Farber helps individuals and businesses get out of debt and start rebuilding their lives, and businesses, again. Established in 1979, for over 45 years, their 300+ employees operating across the country have been helping over 200,000 Canadians get out of debt. They are at the next stage of growth and need experienced, energized, and agile marketers to help them reach their ambitious goals by transforming their go-to-market strategies and disrupting their industry to better serve Canadians in need.

Please apply here: Director, Marketing Communications.

The Director, Marketing Communications will provide leadership and guidance through actionable insights in creating and managing a brand strategy and communications plan that utilizes deep consumer insights to differentiate Farber, expand their reach, and drive demand for their services.

In this role, the Director, Marketing Communications will partner with the VP of Marketing and be a key member of the Marketing Leadership team, as well as a valued partner to the broader Farber leadership team. From day one, the Director will be responsible for leading the development and implementation of a comprehensive and transformational advertising strategy that expands Farber’s reach while creating greater demand and preference for their services. As the marketing communications leader, you will lead client marketing efforts to drive engagement, reduce churn, and improve the client experience, building on their best-in-class client satisfaction. The Director, Marketing Communications will also serve as Farber’s Brand Champion, protecting their most valued asset and seeking opportunities to evolve their brand and position Farber as the brand of choice. Utilizing proven marketing and communication skills with a customer-first focus, this role will collaborate with the Performance Marketing and Web Channel teams, lead various advertising agencies, and oversee multiple high-profile marketing projects and a high-performing team.

To be considered for this role, you should possess the following:

• Experience in traditional marketing and communications methods, including customer marketing, in fast-paced, entrepreneurial organizations
• Proven leadership skills with the ability to recruit, mentor, coach, and develop highly engaged employees
• Strong understanding of marketing in the consumer finance sector, with insights into Canadians' challenges with debt, financial literacy, and financial wellness
• Effective communication, presentation, and influencing skills across all stakeholder levels
• A data-driven, results-oriented mindset with the ability to analyze results, derive insights, and create action plans
• Success in developing and implementing brand strategies, including strategic planning, communications planning, and end-to-end campaign development
• Experience managing ad campaigns and content strategies across platforms in a fast-paced, analytical environment
• Proven success in leading customer marketing strategies that increase engagement, reduce churn, and enhance the customer experience
• A passion for the evolving marketing landscape with knowledge of current trends in marketing, social media, and communications, and a test-and-learn approach
• Solid understanding of strategic marketing, brand reputation policies, and experience in communications and public relations
• A strategic, curious, and creative mindset, always seeking to test, learn, and optimize results
• Experience with Cause Marketing is an asset

This role offers extensive responsibilities, variety, a competitive salary, and benefits, with opportunities to make a meaningful difference.

Please apply immediately and confidentially to be considered for this role: Director, Marketing Communications.