VP of Growth Marketing (Remote) Remote - Canada

Inspira Education Group; Canada; Remote; CAD 100,000 - 150,000; Full time

Job summary

Inspira Education Group is seeking a Marketing Leader to drive growth through strategic marketing initiatives. The ideal candidate will have extensive experience in performance marketing, brand development, and team leadership. This remote-first role offers significant equity and comprehensive benefits, impacting students' lives globally.

Benefits

100% coverage of health, vision, and dental benefits

Flexible Paid-time Off

Significant Company Equity

Learning and Development Budget

401k with matching

Diversity and inclusion programs

Qualifications

• 10+ years of strategic marketing experience, including 5+ years in leadership.
• Expertise in managing multi-channel campaigns and optimizing CAC & LTV.

Responsibilities

• Develop and execute a comprehensive marketing strategy.
• Own and optimize the marketing budget across various channels.
• Build and scale a high-performing growth & marketing team.

Skills

Strategic Marketing

Performance Marketing

Brand Development

Leadership

Job description

Inspira Education Group is one of the fastest-growing edtech startups in the US. We started with a simple mission to democratize access to high-quality coaching so that every student in the world has an equal opportunity to access the best opportunities.

As the world’s leading network of top admissions coaches in medical, legal, business, and college studies, we’re building software and services in one place—disrupting long-entrenched application processes with products and experiences that strive to provide an equal platform for candidates from diverse backgrounds worldwide.

As one of the fastest-growing edtech firms in the world, we are backed by some of the leading venture capital firms and investors in the world, including Zeev Ventures, Quiet Capital, Craft Ventures, Jeff Fluhr (Founder of Stubhub), and David Sacks (Former COO of PayPal and Founder of Yammer).

Key Responsibilities

• Marketing Strategy & Leadership: Develop and execute a comprehensive marketing strategy to accelerate Inspira’s growth by optimizing customer acquisition, retention, and brand recognition, while partnering with the CEO and Executive Leadership Team (ELT) to align priorities with company objectives and establish clear, data-driven performance metrics to measure and refine success.
• Growth & Performance Marketing: Own and optimize Inspira’s marketing budget across paid and organic channels to maximize ROI, leading performance-driven strategies for key acquisition channels (social, search, influencer, lifecycle, streaming media, PR, and emerging platforms), while collaborating with Product and Analytics teams to analyze funnel performance and drive improvements in conversion rates and customer lifetime value.
• Brand & Creative Development: Elevate Inspira’s brand presence, partnering with the Design team to develop compelling, performance-driving creative assets that resonate with our target audience, ensuring consistency across all touchpoints, and driving brand storytelling through content marketing, product marketing, strategic partnerships, and earned media opportunities.
• Cross-Functional Collaboration: Collaborate with Sales, Product, Strategy, Analytics, Operations, and CX teams to ensure alignment on go-to-market strategies, support the student experience, and drive outcomes for our students, fostering a culture of shared accountability across the organization.
• Team Leadership & Development: Build and scale a high-performing growth & marketing team, hiring & coaching top talent across all functions, while fostering a culture of creativity, innovation, and continuous learning.
  
  

What You Bring

• Strategic Marketing Experience: 10+ years of experience, including 5+ years of marketing leadership experience in direct-to-consumer focused companies, with a proven track record of scaling high-growth companies and executing data-driven strategies for D2C efforts, driving measurable business results in customer acquisition and LTV. Managed $XXM budgets in order to drive customer acquisition.
• Performance-Driven Mindset: Expertise in growth and performance marketing, managing multi-channel campaigns to optimize CAC & LTV, with exceptional analytical skills to synthesize data, uncover insights, and drive continuous improvement, balancing creativity with analytical rigor to deliver scalable, high-impact campaigns. Strong ability to think “full funnel,” with performance-oriented thinking even in less measurable channels.
• Brand & Creative Expertise: Strong storytelling and brand-building skills preferred, with experience managing the creative development process from concept to execution across multiple channels to craft compelling narratives that resonate with target audiences.
• Leadership & Collaboration: A hands-on, collaborative leader with experience building and mentoring high-performing teams, strong executive presence, clear communication skills, a structured approach to problem-solving & decision-making, and the ability to influence and align cross-functional stakeholders to drive results in a fast-paced, dynamic environment. Must be excited to get your hands dirty. Former founders encouraged to apply.

Why you'll love Inspira

• Amazing people with a great vision and values
• Ability to work directly with co-founders and drive impact super quickly
• Your work directly impacts the lives and careers of students across the globe
• Remote-first team across the US and Canada
• 100% coverage of health, vision, and dental benefits
• Flexible Paid-time Off
• Ownership - Significant Company Equity as part of a compensation package
• Learning and Development Budget
• Retirement Savings Plans - 401k with matching
• Diversity and inclusion programs that promote employee resource groups like OWN (Outreach Women's Network), AAPI, Rainbow (LGBTQIA+), Gender+, LatinX, Black Excellence, Disability Community, and Veterans
• Note: certain benefits are not provided to 1099 contract worker

Inspira Education Group does not discriminate based on race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity, or any other reason prohibited by law in providing employment opportunities and benefits.

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