Content Strategist (PL723)

Paralucent; Toronto; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

A leading company in Toronto is seeking a talented Content Strategist to develop and implement content strategies that drive engagement and support marketing goals. The role involves collaboration with cross-functional teams to create compelling content across various platforms. Ideal candidates will have over six years of experience in content strategy and digital marketing, with strong storytelling and analytical skills.

Qualifications

• +6 years of experience in content strategy or digital marketing.
• Strong writing and editing skills tailored for digital channels.

Responsibilities

• Develop and execute content strategies to enhance brand awareness.
• Collaborate with marketing and design teams for content alignment.
• Analyze content performance metrics for continuous improvement.

Skills

Content Marketing

Digital Marketing

Storytelling

Tools

WordPress

Airtable

Notion

Trello

SEMrush

Ahrefs

Yoast

Google Analytics

Looker Studio

Canva

Figma

Adobe Creative Suite

Job description

Paralucent is seeking a talented Content Strategist to join our team. As a Content Strategist, you will be responsible for developing and implementing content strategies that drive engagement and support our overall marketing goals. You will collaborate with cross-functional teams to create compelling content that resonates with our target audience.

Key Responsibilities:

1. Develop and execute content strategies to enhance brand awareness and drive traffic
2. Create engaging content for various platforms, including website, social media, and email campaigns
3. Collaborate with marketing, design, and product teams to ensure content alignment with brand voice and objectives
4. Analyze content performance metrics and optimize strategies for continuous improvement

If you are a creative thinker with a passion for storytelling and a strong understanding of digital marketing trends, we would love to hear from you! The ideal candidate will have experience in content marketing, primarily executing and managing agencies/projects to develop educational articles, podcasts, and videos. Support in content marketing strategy development is a plus.

Location: Toronto, Canada (Hybrid / occasionally working on-site)

Minimum Requirements:

1. +6 years of experience in content strategy, digital marketing, or content production
2. Strong proficiency with CMS platforms (e.g., WordPress, Webflow) for publishing and editing
3. Experience using content planning tools (e.g., Airtable, Notion, Trello) and editorial calendars
4. Familiarity with SEO tools (e.g., SEMrush, Ahrefs, Yoast) for optimizing content performance
5. Comfortable working with Google Analytics and Looker Studio to track content engagement
6. Proficient in collaborating with creative teams, writers, and video/podcast vendors
7. Experience managing multi-format content projects (blogs, guides, newsletters, podcasts, videos)
8. Understanding of brand voice, tone guidelines, and cross-channel messaging consistency
9. Bonus: Basic design and editing skills using Canva, Figma, or Adobe Creative Suite
10. Strong writing, editing, and storytelling skills tailored for digital channels