Content Strategist (PL723)

Paralucent Inc; Toronto; Hybrid; CAD 60,000 - 95,000; Full time

Job summary

An innovative firm is on the lookout for a skilled Content Strategist to enhance their marketing efforts. In this hybrid role, you will craft and implement content strategies that resonate with audiences across various platforms, including websites and social media. Collaborating with cross-functional teams, you will ensure content aligns with brand objectives while analyzing performance metrics for ongoing optimization. If you have a passion for storytelling and a knack for digital marketing, this is the perfect opportunity to make a significant impact in a dynamic environment.

Qualifications

• 6+ years of experience in content strategy or digital marketing.
• Strong writing and editing skills for digital channels.
• Experience managing multi-format content projects.

Responsibilities

• Develop and execute content strategies to enhance brand awareness.
• Create engaging content for websites, social media, and email campaigns.
• Analyze content performance metrics for continuous improvement.

Skills

Content Strategy

Digital Marketing

SEO Tools

CMS Platforms (WordPress, Webflow)

Content Planning Tools

Google Analytics

Writing and Editing

Tools

Airtable

Notion

Trello

SEMrush

Ahrefs

Yoast

Canva

Figma

Adobe Creative Suite

Job description

Paralucent is seeking a talented Content Strategist to join our team. As a Content Strategist, you will be responsible for developing and implementing content strategies that drive engagement and support our overall marketing goals. You will collaborate with cross-functional teams to create compelling content that resonates with our target audience.

Key Responsibilities:

• Develop and execute content strategies to enhance brand awareness and drive traffic
• Create engaging content for various platforms, including website, social media, and email campaigns
• Collaborate with marketing, design, and product teams to ensure content alignment with brand voice and objectives
• Analyze content performance metrics and optimize strategies for continuous improvement

If you are a creative thinker with a passion for storytelling and a strong understanding of digital marketing trends, we would love to hear from you! We are looking for a marketer with content marketing experience, primarily execution and managing agencies/projects to develop educational articles, podcasts, and videos. It’s a plus if you can support content marketing strategy development.

Location: Toronto, Canada (Hybrid / occasionally working on-site)

Minimum Qualifications:

• +6 years of experience in content strategy, digital marketing, or content production
• Strong proficiency with CMS platforms (e.g., WordPress, Webflow) for publishing and editing
• Experience using content planning tools (e.g., Airtable, Notion, Trello) and editorial calendars
• Familiarity with SEO tools (e.g., SEMrush, Ahrefs, Yoast) for optimizing content performance
• Comfortable working with Google Analytics and Looker Studio to track content engagement
• Proficient in collaborating with creative teams, writers, and video/podcast vendors
• Experience managing multi-format content projects (blogs, guides, newsletters, podcasts, videos)
• Understanding of brand voice, tone guidelines, and cross-channel messaging consistency
• Bonus: Basic design and editing skills using Canva, Figma, or Adobe Creative Suite
• Strong writing, editing, and storytelling skills tailored for digital channels