Head of Marketing

ProtoPie; Vancouver; On-site; CAD 90,000 - 120,000; Full time

Job summary

A leading company is seeking a Head of Marketing to drive growth and lead the marketing team. This role focuses on optimizing the customer journey and acquisition strategies, requiring strong leadership and marketing expertise. The ideal candidate will have extensive experience in B2B marketing and a deep understanding of sales processes. This position offers flexible working hours and a full-time contract, with opportunities for professional growth and a supportive work environment.

Benefits

Welcome Awards

Healthcare Benefits

Flexible working hours

Qualifications

• 5+ years of marketing experience in a startup and B2B / Enterprise SaaS setting.
• 3+ years of people management experience including performance evaluation.

Responsibilities

• Define & iterate on ProtoPie’s marketing strategy focusing on the entire funnel.
• Generate sales leads for Enterprise sales teams through various marketing tools.

Skills

Communication

Leadership

Growth Metrics

Conversion Rate Optimization

Education

5+ years of marketing experience

3+ years of people management experience

Tools

Google Analytics

ZoomInfo

Common Room

Drip

Unbounce

Job description

ProtoPie is the easiest interactive prototyping tool for all digital products. Designers can turn their UI / UX design ideas into highly interactive prototypes for mobile, desktop, web, and beyond, exploring, validating, and testing design solutions with production-like prototypes—without coding.

ProtoPie is widely used by leading companies worldwide, including Google, Microsoft, Meta, Nintendo, BMW, Samsung, Tencent, Reddit, Bytedance, and Disney. It was ranked the No.1 Advanced Prototyping Tool in the UX Tools 2022 Design Tools Survey.

About the role]

• We are looking for a passionate Head of Marketing to lead the marketing team and its growth marketing efforts at ProtoPie.

You are an expert of funnels, conversion rate optimization and sales lead generation, and you are able to lead team members, who have various expertise.

In this role, you will work cross-functionally, and identify & leverage growth opportunities throughout the funnel and customer journey, with a focus on acquisition. You prioritize revenue, want to acquire new users efficiently, and are always on the lookout for new growth opportunities.

• This position is based in Seoul(South Korea) or Vancouver(Canada) and requires candidates to either reside in or plan to relocate to either of the two countries.

Responsibilities]

• Define & iterate on ProtoPie’s marketing strategy focusing on the entire funnel and customer journey.
• Generate sales leads for Enterprise sales teams through online and offline activities and utilize various marketing tools to automate / optimize the lead generation process.
• Manage, optimize, and grow paid acquisition channels (e.g., Google Ads, LinkedIn, etc) and identify new channels.
• Set up data-driven growth initiatives—with experimentation—throughout the entire funnel / customer journey—from visit all the way to conversions.
• Work closely with other product engineering, sales and customer experience teams to obtain meaningful results aligned with business objectives.
• Grow team members to the next level of experts.

Qualifications]

Must

• 5+ years of marketing experience in a startup and B2B / Enterprise SaaS setting.
• 3+ years of people management experience including performance evaluation.
• Fluent English communication skills(writing and verbal).
• Deep understanding of enterprise sales process and growth metrics.
• Highly proficient with marketing and data tools (e.g., Common Room, ZoomInfo, Drip, Unbounce, etc.) and analytics tools (e.g., Google Analytics, Amplitude, etc.).

Plus

• Expert in marketing automation.
• Multilingual(Other than Korean and English).

How We Work]

Team ProtoPie Works with 5 Company Values

1. Autonomy & Responsibility

We respect everyone's autonomy while taking responsibility for freedom and for judgment between right and wrong for the company.

2. Communication & Trust

We share information, communicate transparently, and build trust with our colleagues and customers.

3. Integrity

We draw a line between personal and professional lives and work with high moral standards.

We respect each cultural trait and always consider the global market in work.

4. Team Player

We collaborate with colleagues, help others actively, and respect others' professionalism and authority.

Benefits and Welfare]

1. Welcome Awards

For new joiners, we support KRW 1,000,000 for buying personal peripherals and items for better work efficiency.

• Desk, Chair, Tablet PC, Mobile, Smartwatch, etc.

We believe that members’ growth and happiness lead to the team’s growth. We support members in buying books and taking classes they want : language, instrument, anything you want to learn.

2. Healthcare Benefits

We understand that our people can bring their best selves to work when they and their families are taken care of.

• Medical check-ups, Gym, Physical activities, Vision care, Medical treatment(pets included)

We support internet and mobile expenses to enrich our remote working environment.

3. Congratulations & Condolences

We support members’ life events both in joy and in sorrow.

Working Arrangements]

• Flexible working hours (Generally from 10 AM to 7 PM KST in HQ).
• Full-time position (during the first 3 months—the probation period, the employee will receive 100% of their salary).
• HQ : Itaewon, Seoul, South Korea (HQ relocation to Sinnonhyeon area planned for June 2025)

Hiring Process]

• Submit resume or CV >

1st Interview >

2nd Interview >

3rd Interview >

decision and negotiation.

• Please exclude any information from your resume that is not directly related to the job position, such as physical conditions, marital status, family relationships, and place of origin.
• We will let you know the application result within 2 weeks of your application.
• All interviews will be conducted via video call.
• Interview process may be slightly changed depending on the position.
• Employment will be terminated if you are found to have falsified information on your resume and portfolio.
• All interviews are conducted via video call.
• The admission may be revoked in case of any false information.

StudioXID is dedicated to cultivating a diverse and inclusive workplace. We highly value diversity in our workforce and do not discriminate in our hiring or promotion practices based on race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, disability, pregnancy (including breastfeeding), parental status, or any other characteristic protected by law.

As a global company, English proficiency is required for all roles to ensure smooth communication and collaboration across our international teams, unless otherwise stated in the job postings.

If you have any questions, please feel free to reach us at [e-mail]

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