marketing manager

Government of Canada - Central; Ajax; On-site; CAD 55,000 - 70,000; Full time

Job summary

The Government of Canada is seeking a qualified individual to analyze market research data and develop communication strategies. The role involves overseeing marketing strategies, preparing educational materials, and managing digital databases, all conducted on-site in Ajax, Ontario.

Qualifications

• 1-2 years of experience required.

Responsibilities

• Analyze market research data to improve business decisions.
• Develop communication strategies and oversee marketing strategies.
• Prepare educational and publicity materials.

Education

Bachelor's degree

Job description

Overview Languages

English

Education

• Bachelor's degree

Experience

1 year to less than 2 years

On site

Work must be completed at the physical location. There is no option to work remotely.

Responsibilities Tasks

• Analyze market research data to improve business decisions or activities
• Conduct economic or commercial surveys to identify potential markets for products or services
• Develop all kinds of events for publicity, fundraising and information purposes
• Develop communication strategies
• Direct the development and maintenance of an organization’s Internet and intranet sites
• Direct the marketing strategies of establishments
• Direct the team on crucial information they should gather and research
• Evaluate communication strategies and programs
• Evaluate the marketing strategies used by establishments
• Implement communication strategies and programs
• Oversee the preparation of written material for website content
• Market business services
• Direct and evaluate establishments and departments that develop and implement communication strategies and information programs
• Direct and evaluate establishments and departments that publicize activities and events on behalf of businesses, governments and other organizations
• Assist in the preparation of brochures, reports, newsletters and other material
• Prepare and/or deliver educational, publicity and information programs, materials and sessions
• Maintain and manage digital database