Digital Manager, Brand Marketing

Loblaws; Brampton; On-site; CAD 70,000 - 90,000; Full time

Job summary

Join a leading Canadian retailer as a Digital Manager in Brand Marketing, where you'll drive digital marketing campaigns for No Frills. Collaborate with various partners to ensure effective execution and optimization of marketing strategies, enhancing customer experiences across digital channels. This role offers opportunities for innovation and continuous improvement in a diverse and inclusive environment.

Benefits

Competitive Benefits

Training Opportunities

Flexibility

Qualifications

• 4-6 years of experience in digital campaign planning and execution.
• Experience with brand marketing and digital marketing agencies.

Responsibilities

• Translates brand-level objectives into digital campaign plans.
• Leads digital content execution across various channels.
• Develops measurement plans and analyzes campaign performance.

Skills

Digital Marketing

Campaign Planning

Data Analysis

Budget Management

Project Management

Job description

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.

Why is this role important:

The Digital Manager, Brand Marketing, No Frills role focuses on planning and executional excellence for digital marketing campaigns and channels. This role is a key collaborator across multiple partner groups (e.g., brands, internal/external agencies, and media counterparts), to ensure seamless delivery of marketing plans and digital programs that support No Frills objectives.

What you'll do:

1. Campaign/Digital Channel Strategy: Translates brand-level strategic objectives into campaign/program-level plans within No Frills digital channels; collaborates with partners to compile consumer/business insights (e.g., insights from the Customer CoE) and previous campaign takeaways, using these insights to inform the campaign strategy and brief; works with marketing leaders and team to clearly define important metrics and objectives for each campaign.
2. Campaign Planning: Manages the planning process for digital marketing campaigns and channels; responsible for developing marketing briefs, including managing review cycles with senior decision-makers, and working with partners to gather inputs to inform briefs; ensures the marketing briefs align with strategic and annual plan objectives.
3. Campaign Execution: Leads No Frills digital content and execution with agency and internal counterparts (e.g., Loblaw Agency, Loblaw Media, Loblaw Digital, PC Optimum, PC Express, and more) for email, text, web, in-store digital screens, and social media.
4. Optimization, Innovation & Best Practices: Maps customer journeys/destinations in the channels above, develops clear measurement plans against them, and coordinates post-mortem processes, including working with partners to compile campaign performance reports with key metrics, facilitating post-mortem discussions, documenting findings, and briefing the Director to drive continuous improvement.

Job Requirements

What you bring:

• 4-6 years of experience in digital campaign planning, execution, and reporting.
• Brand marketing experience with a focus on digital and/or a digital marketing agency background is preferred, with retail experience as a bonus.
• Strategy experience developing and implementing personalized, targeted communications (preferably in owned channels: email and text).
• Experience mapping customer journeys to support business goals across all digital channels: paid and owned, with mass and personalized targeting.
• Experience managing email, text, and website content calendars, asset creation, reviews, and execution (with supporting agencies).
• Ability to analyze data from various sources and touchpoints to make recommendations.
• A passion for digital marketing and enhancing customer experiences and content.
• Ability to navigate complex portfolios with multiple stakeholders with a team mentality.
• Strong budget management and project management skills.

Our commitment to sustainability and social impact guides our business practices, focusing on Environment, Sourcing, and Community. Our CORE Values – Care, Ownership, Respect, and Excellence – underpin our Blue Culture. We offer progressive careers, training, flexibility, and competitive benefits, making us one of Canada's top employers, including recognition for diversity, environmental efforts, and youth employment.

If you're unsure whether your experience matches every requirement, we encourage you to apply. We value diverse perspectives and experiences.

We prioritize diversity, equity, and inclusion, creating accessible environments for all colleagues, candidates, and customers. Accommodation requests due to disabilities can be made at any stage of the application and employment process.

Note: Candidates aged 18 or older must complete a criminal background check, with details provided during the application process.