Marketing Specialist - Contract

Parkbridge; Wasaga Beach; On-site; CAD 50,000 - 70,000; Full time

Job summary

A leading company in the real estate sector seeks a Marketing Coordinator to develop and execute innovative marketing strategies for RV Resort and residential communities. The ideal candidate will have extensive experience in marketing, strong communication skills, and the ability to manage multiple projects simultaneously. Join a dynamic team dedicated to enhancing customer engagement and community vibrancy through effective marketing initiatives.

Qualifications

• 5 to 7 years’ related marketing experience.
• Ability to work effectively across departmental lines.

Responsibilities

• Support/manage marketing strategies across Canadian portfolio.
• Monitor effectiveness of digital ad campaigns.

Skills

Communication

Social Media

Marketing Strategy

Education

Bachelor’s Degree in Marketing

Tools

Adobe InDesign

Microsoft Office

Job description

About Parkbridge Lifestyle Communities

Parkbridge Lifestyle Communities is Canada's leading developer and owner/operator of 90 residential and resort communities in six provinces from coast to coast. Parkbridge enriches the lives of Canadians by enabling couples to buy their first home sooner, seniors to downsize and enjoy a more carefree retirement, and families to vacation at RV resorts that benefit from activity programs and included amenities. An operating platform of QuadReal Property Group, Parkbridge manages and continually invests in the properties it owns and operates, creating a longstanding relationship with our customers and vibrant communities with quality amenities.

Visit www.parkbridge.com for more information.

About QuadReal Property Group

QuadReal Property Group is a global real estate investment, operating and development company headquartered in Vancouver, British Columbia. Its assets under management are $94 billion. From its foundation in Canada as a full-service real estate operating company, QuadReal has expanded its capabilities to invest in equity and debt in both the public and private markets. QuadReal invests directly, via programmatic partnerships and through operating platforms in which it holds an ownership interest.

QuadReal seeks to deliver strong investment returns while creating sustainable environments that bring value to the people and communities it serves. Now and for generations to come.

QuadReal: Excellence lives here.

www.quadreal.com

Role Description

Reporting to the National Director, Strategic Marketing, this role supports the development and execution of a best-in-class marketing and online leasing strategy for the assigned portfolio of RV Resort and residential communities.

Responsibilities

Marketing Strategy

• Support/Manage and execute marketing strategies across Canadian portfolio, delivering on KPIs and organizational goals as required.
• Support/Manage relationships across departments, teams, and vendors to ensure successful execution of strategic goals
  
  

Analytics, Reporting, and Research

• Support/Manage all aspects of marketing analytics and reporting, ensuring insights are gathered and disseminated, and organizational needs are met
• Monitor the effectiveness of digital ad campaigns, and make recommendations for improvement where feasible
• Market and marketing research as required, in support of the marketing strategy
• Tracks and monitors traffic, booking and/or leasing velocity, prospect follow-up and occupancy performance across the portfolio(s)
• Monitoring the effectiveness of advertising programs using a variety of metrics (ROI, Cost per lead, Cost per lease, etc.)
  
  

Marketing Tactics and Support

• Support/Manage the continuous refinement and maintenance of a best-in-class web presence for the portfolio, closely monitoring websites and ads to ensure that content is relevant and current
• SEO
• Support/Manage tracking and monitoring of Search Engine Optimization metrics across the assigned portfolio
• Ensure appropriate progress is being made consistently, in the face of changing external factors
• Support/Manage vendor relationship
  
  

Digital Advertising

• Support/Manage tracking and monitoring KPIs across the assigned portfolio
• Support/Manage supplier relationships
• Support/Manage the development of programs and campaigns to address leasing challenges
  
  

Social Media (If/when applicable)

• Support/Manage tracking and monitoring social media metrics across the assigned portfolio
• Support/Manage the supplier relationship
• Support/Manage and elevate QuadReal Residential’s social media presence, including strategically relevant platforms (may include Facebook, Instagram, Pinterest, others)
• Support/Manage social media programs including key marketing messages, seasonal campaigns and special promotions
• Support/Manage and implement social media advertising campaigns.
  
  

Marketing Collateral and Signage

• Including but not limited to: floorplans, print and digital brochures and flyers, photography, digital assets as required
• Support/Manage all signage updates across the residential portfolio, in line with refreshed QuadReal brand
  
  

Brand Management

• Ensure all materials are built and aligned with brand guidelines and playbook
• Create new materials and coordinate updates as required
• Support/Manage third party suppliers
  
  

Planning and Budgeting

• Support/Manage the strategy regarding asset-specific marketing plans for the assigned portfolio (target market, pricing, etc.)
• Help form annual marketing budgets for the assets within the portfolio
  
  

Education And Qualifications

• 5 to 7 years’ related marketing experience in multifamily residential, hospitality or other closely correlated industries
• Bachelor’s Degree in Marketing, Communications, or a related discipline
• Adobe InDesign experience is considered an asset
• Experienced in leveraging social media as an engagement and advertising mechanism
• Ability to work effectively across departmental lines
• Intermediate skills in Microsoft Office (Excel, PowerPoint, Word)
• Excellent oral and written communication skills with the ability to communicate to various audiences in a clear and concise manner
• Ability to prioritize workload and handle competing priorities and deadlines
• Ability to deal with ambiguity and effectively adjust to change
• Self-starter with the ability to independently start and complete projects and anticipate next steps
• Strong attention to detail and organizational skills
  
  

Note to Recruiters: QuadReal and Parkbridge do not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to QuadReal, directly or indirectly, will be considered QuadReal property. QuadReal will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for engaged services to submit resumes.

QuadReal will provide reasonable accommodation at any time throughout the hiring process for applicants with disabilities or for those needing job postings in an alternate format. If you require accommodation, please advise the Talent Acquisition team member you are working with and include the following: Job posting #, your name and your preferred method of contact.