E-Commerce Merchandising Manager

American Tall LTD; Mississauga; On-site; CAD 70,000 - 100,000; Full time

Job summary

American Tall, a leading e-commerce brand for tall apparel, seeks an E-Commerce Merchandising Manager. This role involves owning digital merchandising strategy, enhancing product storytelling, and optimizing the online customer journey. Ideal candidates will have extensive experience in e-commerce, strong analytical skills, and a passion for fashion.

Benefits

Healthy Lunch Program

Annual Performance Bonus

RRSP Matching

Health Benefits

Tuition Reimbursement Program

Generous Vacation Package

Professional Headshots

Community Engagement

Office Celebrations & Social Events

Flexible Work Hours

Referral Program

Employee Discounts

Qualifications

• 7+ years of experience in digital merchandising or e-commerce.
• Strong creative instincts and an eye for visual storytelling.
• Proficiency in Shopify or similar e-commerce platforms.

Responsibilities

• Develop and execute site merchandising strategies.
• Own visual and narrative storytelling at every major site touchpoint.
• Leverage Google Analytics to monitor site KPIs.

Skills

Analytical mindset

Creative storytelling

Project management

Collaboration

Education

Bachelor’s degree in fashion, merchandising, marketing, or a related field

Tools

Shopify

Google Analytics

Job description

American Tall is a thriving e-commerce brand, dedicated to producing world-class quality clothing for tall men, and women, up to 7’1. Founded by a father and son duo in 2015, the business has grown to a level that seemed almost unimaginable just a few years ago and is now a leading brand in the tall community. The growth can be attributed to the excellent leadership team and family values that drive the business – respect, passion, support, and empowerment.

We believe the best ideas come from a diverse group of people. This is a special opportunity to join an innovative business with tremendous upside, and a work culture built on the foundation of respect, inclusiveness, and continued learning.

We are seeking an E-Commerce Merchandising Manager with a deep understanding of apparel fabrics, silhouettes, styling, and fit, to join our team. Reporting to the Senior E-Commerce Manager, this role will own digital merchandising strategy and product storytelling on the online store from end to end, optimizing the customer journey to align with the brand’s vision and business goals. This role requires strong collaboration across Merchandising, Design, Creative, and Marketing teams to enhance product presentation, curation, and customer education, ensuring the website experience reflects the same intentionality as an in-store environment. Beyond execution, this individual must be strategic and highly proactive, identifying opportunities for site optimization, product discoverability, and performance-driven merchandising to improve key e-commerce metrics.

Job Duties and Responsibilities

• Digital Merchandising & Product Strategy
• Develop and execute site merchandising strategies that optimize navigation, sorting, filters, and product placement to enhance customer engagement and sales.
• Partner with Merchandising & Design teams to ensure the online presentation of products reflects assortment strategy, styling intent, and brand storytelling.
• Implement data-driven product placement strategies, prioritizing high-converting products and adjusting merchandising approaches based on performance insights.

• Customer Education & Product Storytelling
• Own the visual and narrative storytelling at every major site touchpoint, including PLPs (collection pages) and PDPs (product pages), ensuring customers understand fit, fabrics, styling, and craftsmanship and make the most informed purchasing decisions.
• Ensure the website provides an elevated digital retail experience, emulating the depth of education and engagement found in a high-end, brick-and-mortar store.

• Performance Monitoring & Site Optimization
• Leverage Google Analytics, Shopify Analytics, and other data tools to monitor site KPIs, including add-to-cart rates, conversion rates, bounce rates, AOV, and engagement metrics.
• Use data insights to refine merchandising tactics, continuously optimizing product visibility and storytelling for better performance.
• Create and execute A/B testing strategies to improve merchandising placements, product recommendations, and customer interactions.
• Collaborate with the Senior E-Commerce Manager to build a portfolio of custom reports focused on site performance and merchandising KPIs to inform future decisions.

• Cross-Functional Collaboration
• Align merchandising strategies with Marketing campaigns, seasonal initiatives, and promotions, ensuring the right products are featured within the appropriate stories.
• Work closely with the Creative team to coordinate visual merchandising assets, landing pages, and storytelling content.
• Manage the relationship between the e-commerce team and the product merchandising & design teams, developing an extremely strong understanding of the assortment, including the key items, collections and stories that the product teams want to tell (then bringing those stories to life on the site).

Experience, Education and Designations

• Bachelor’s degree in fashion, merchandising, marketing, or a related field preferred.
• 7+ years of experience in digital merchandising, e-commerce, or a related field, ideally within fashion, apparel, or lifestyle brands.
• Strong creative instincts and an eye for visual storytelling, with a deep appreciation for apparel fabrics, silhouettes, fit, and styling.
• Proficiency in Shopify or similar e-commerce platforms, with experience executing merchandising strategies.
• Analytical mindset, with hands-on experience using Google Analytics, Shopify Analytics, or similar tools to track performance and optimize digital merchandising.
• Demonstrated ability to execute independently while proactively identifying opportunities for improvement and innovation.
• Exceptional communication and collaboration skills, with a track record of working effectively in cross-functional teams.

Knowledge, Skills and Attributes

• A creative storyteller who understands how to connect product features with customer needs and aspirations.
• A data-driven thinker who leverages analytics to refine site merchandising, customer experience, and conversion strategies.
• Strong organizational and project management skills, able to prioritize tasks and manage competing deadlines.
• Highly collaborative team player, comfortable working across departments to align priorities and strategies.
• Passionate about enhancing customer education and creating an engaging, best-in-class e-commerce shopping experience.

Why Join Us?

At American Tall, we take care of our employees and strive to create an environment where you can flourish. When you join our team, you'll enjoy a comprehensive range of benefits designed to support your personal and professional development.

Healthy Lunch Program (onsite only): Enjoy delicious and nutritious meals curated by our personal chef, promoting a healthy lifestyle. Meals are $2 a day and all proceeds go to charity. Vegan and gluten free options are available.

Annual Performance Bonus: Your hard work and dedication are rewarded with an annual bonus, reflecting your contributions to our success.

RRSP Matching: Plan for your future with our RRSP matching program, helping you build your retirement savings.

Health Benefits: We offer comprehensive health benefits for both single employees and

families, ensuring you and your loved ones are well taken care of.

Tuition Reimbursement Program: We support professional development. We will reimburse up to $1000 a year for courses taken outside of work to further develop your skills.

Generous Vacation Package: We value work-life balance and offer a generous vacation package, complete with additional gifted days off to give you the time off you deserve.

Professional Headshots: Start your journey with us on the right foot! All new hires on site are invited to receive a professional photoshoot to capture their best side.

Community Engagement: We are committed to giving back. Our lunch program supports philanthropic initiatives that benefit the community.

Office Celebrations & Social Events: Experience the joy of working in a vibrant environment with regular office celebrations and in-person socials to connect with your colleagues.

Flexible Work Hours: We understand the importance of flexibility and offer work hours that can accommodate your personal schedule when needed.

Referral Program: Help us grow our team! Receive rewards through our referral program when you bring in great talent.

Employee Discounts: Enjoy a 50% discount on our entire online collection.

Accommodations and Accessibility:

American Tall provides employment accommodation during the recruitment process. Should you require any accommodation, please indicate this on your application and we will work with you to meet your accessibility needs. For any questions, suggestions, or required documents regarding accessibility in a different format, please contact us [e-mail]

Inclusion:

At American Tall, we are committed to building an environment where everyone feels included, valued, and heard. Diversity, inclusion, and belonging are an important part of our everyday work, and it is our belief that they enable us to reach our goal of providing excellent quality and care in our products. We strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities and/or people with intersectional identities.