CRM Specialist

Bunzl Canada; Burlington; On-site; CAD 85,000 - 100,000; Full time

Job summary

A leading company in Canada seeks a highly motivated CRM Specialist to enhance customer engagement strategies. The role involves integrating Dynamics 365, training users, and providing analytical insights to improve sales processes. Join a dynamic team committed to fostering talent and driving business success.

Benefits

Competitive salaries

Full range of benefits including RRSP

Supportive workplace culture

Qualifications

• 2-3 years’ experience as a Microsoft Dynamics 365 CE administrator/business analyst.
• Strong understanding of sales process and CRM best practices.
• Experience in leading business process assessments.

Responsibilities

• Collaborate with Sales teams to integrate Dynamics 365 Sales.
• Design and create reports to provide insights.
• Provide training sessions to end-users.

Skills

Analytical skills

Problem-solving

Communication

Education

Bachelor’s degree in business administration, Marketing, Information Technology

Tools

Microsoft Dynamics 365 CE

Job description

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We are seeking a highly motivated and experienced Customer Relationship Management (CRM) Lead to play a crucial role in creating and managing our customer engagement and sales strategies within Bunzl Canada. The CRM Lead will be responsible for tying our 5 lines of business together with a single sales process in CRM, which is a key enabler to our strategic initiatives. The CRM Specialist will be responsible for gathering requirements, shaping the future state, collaborating with the technical team, ensuring the successful implementation of a new CRM system, providing user training, and creating insightful dashboards and views as the use of CRM evolves. They will become the company's Subject Matter Expert (SME) on CRM.

Responsibilities

• Collaborate with Sales teams, IT and various departments to integrate Dynamics 365 Sales into the business and work with other business applications, ensuring a smooth and seamless flow of data between systems.
• Proactively identify opportunities for system optimization and process improvement.
• Lead the Design and creation of reports and dashboards to provide insights into Sales, marketing, and Customer Service Performance.
• Stay informed about updates and new features in Dynamics 365 Sales.
• Provide training sessions to end-users on how to effectively use Dynamics 365 CE as a sales enablement and management platform.
• Provide ongoing support for the CRM system, addressing user concerns, troubleshooting issues, and coordinating enhancements to improve system functionality and performance.
• Become the company's SME on CRM, providing guidance, knowledge sharing, and expertise to support colleagues and stakeholders in utilizing the CRM system effectively.
• Collaborate with the business teams and non-technical stakeholders to gather insights, feedback, and to understand and document business requirements related to the CRM system.
• Collaborate with business stakeholders and the IT CRM team to articulate, prioritize and implement change requests. Partner with technical teams to convert business requirements into technical specifications.
• Proactively manage user roles, permissions, and security settings to support streamlined workflows, protect data integrity, and align access with sales priorities.
• Monitor system usage and data quality, identifying and resolving issues that hinder sales productivity, lead management, or customer engagement.
• Maintain effective communication with internal stakeholders, team members, providing regular updates on progress, milestones, and any changes to scope or timelines.
• Maintain effective communication and coordination with technical and Dynamics development team to implement new CRM features and functionality.
  
  

Requirements

• Bachelor’s degree in business administration, Marketing, Information Technology, related field, or equivalent experience.
• 2-3 years’ experience as a Microsoft Dynamics 365 CE administrator/business analyst or experience with comparable Customer Relationship Management solution.
• Experience with leading the assessment and documentation of business processes and requirements for the system with key business users.
• Strong understanding of sales process and CRM best practices.
• Familiarity with Dynamics Customer Journeys (Marketing), and Customer Service modules an asset.
• Sales and marketing experience an asset.
• Strong problem-solving and analytical skills to diagnose and resolve application challenges.
• Excellent communication and presentation abilities to engage both technical and non-technical audiences.
• Ability to work independently and collaboratively across teams, managing multiple priorities effectively.
  
  

Bunzl Canada Inc. (bunzlcanada.ca) provides the cleaning and hygiene products, food and retail packaging, safety products and industrial supplies that keep over 45,000 Canadian businesses running, every day. We are one of the largest, most successful global companies in Canada with a long-standing track record of retaining, developing, and investing in our people.

Certified as a Great Place to Work for 2025, Bunzl Canada Inc. (bunzlcanada.ca) is a trusted partner to over 45,000 Canadian businesses, delivering essential cleaning and hygiene products, food and retail packaging, safety supplies, and industrial solutions that keep their operations running smoothly every day. As one of Canada’s largest and most successful global companies, we are proud of our legacy of investing in, developing, and retaining exceptional talent.

Join a fast-paced, evolving organization where your skills and potential will shine. At Bunzl, you’ll experience a supportive workplace culture and leadership that’s genuinely invested in your success—because when you thrive, we thrive. We don’t just value our people; we prove it every day.

Bunzl is an Equal Opportunity Employer committed to fostering an inclusive and accessible environment that reflects the diversity of the communities we serve. Accommodations for persons with disabilities are available throughout the recruitment process upon request. Let’s build your future together!

New career… new opportunities! What are You waiting for?

Bunzl provides the food and retail packaging, cleaning supplies and equipment, safety products and industrial packaging that keeps over 45,000 businesses in Canada running optimally, every day.

Bunzl plc is a global leader with sales in excess of $10 billion. Bunzl North America is headquartered in St. Louis, Missouri, owns and operates more than 100 warehouses with over 5,000 employees and 400,000 plus suppliers.

At Bunzl, we want to invest in you. With our multi-career options, you’ll not only be able to find the adventure you are looking for today but can be confident that new opportunities will be there for advancement in your future. We know that our employees are our number one asset. That’s why we recruit and retain people who are passionate about delivering the very best for our customers. We provide opportunities for our employees to progress within our company based on their talents, experiences, and aptitude.

Bunzl Distribution offers competitive salaries, a comfortable work environment, and a full range of benefits including an RRSP with a company match.

Bunzl Distribution has a tradition of commitment to equal employment opportunity. It is the established policy to attract and retain the best qualified people without regard to race, perceived race, ancestry, place of origin, national origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, age, record of offences, marital status, family status, disability, social circumstances, political belief and/or source of income; or any other prohibited ground of discrimination as defined in the applicable Human Rights Legislation.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Other

• Industries

  Wholesale

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