Senior eCommerce Merchandising Manager

Mejuri; Old Toronto; Hybrid; CAD 70,000 - 110,000; Full time

Job summary

An innovative brand seeks a Senior Digital Merchandising Manager to lead their digital strategy. This role will empower you to shape the customer experience across multiple channels, utilizing data insights to optimize product placement and enhance user engagement. Collaborate with cross-functional teams to execute impactful digital campaigns and drive sales. If you're passionate about e-commerce and have a knack for strategic thinking, this is the perfect opportunity to make a significant impact in a growing global brand. Join a dynamic team that values collaboration and innovation in a hybrid working environment!

Qualifications

• 5+ years in e-commerce merchandising or similar role, preferably with direct-to-consumer brand.
• Proficiency in analyzing data to drive decision-making.

Responsibilities

• Drive product and category performance across digital channels, optimizing customer journey.
• Monitor KPIs and refine customer journeys based on insights.

Skills

E-Commerce Expertise

Analytical Mindset

Strategic Thinking

Detail-Oriented

Collaborative Leadership

Customer-Centric Approach

Tools

Shopify

Looker

Mixpanel

Sanity CMS

Job description

The Role:

Hi, I am Rohit, and I’m currently the Chief Digital Officer at Mejuri. I am looking for a Senior Digital Merchandising Manager to join our growing digital team.

We’re seeking a leader who can own and drive the product and category performance of Mejuri’s digital channels, including our website and mobile app. This role will focus on creating exceptional digital experiences, optimizing the customer journey, and delivering results through strategic execution of site content and user journey, always aligning with the company’s goals. Don’t miss this opportunity to shape and drive the digital merchandising strategy for a growing global brand!

What you’ll do:

• Implement product and category strategies aligned with Mejuri’s business objectives. Drive performance by leveraging data insights to inform decisions on navigation, site content, product placement, and traffic routing.
• Own the end-to-end execution of site and app content, ensuring it aligns with brand guidelines, marketing campaigns, and seasonal initiatives. Collaborate with cross-functional teams to execute flawlessly on Shopify and Sanity CMS.
• Optimize navigation, taxonomy, sorting rules, filters, and search performance. Implement dynamic merchandising techniques, including product recommendations, to enhance the customer experience.
• Monitor and analyze key performance metrics (KPIs), such as conversion rates, revenue, and customer engagement. Use insights to refine customer journeys, landing pages (e.g., collection pages, gift guides, best sellers, and shop all), test strategies (e.g., different ways to merchandise products and content on a landing page, algorithmic vs manual ranking, and product features such as quick add), and identify growth opportunities.
• Lead digital activations for new product drops and campaigns, ensuring on-time and impactful execution that drives sales and brand engagement.
• Report on category performance on a weekly, monthly and quarterly basis, and help inform merchandising roadmaps based on key digital insights.
• Partner with internal teams and external agencies to execute SEO strategies and continuously improve onsite search performance, reducing no-results queries and enhancing relevancy.
• Collaborate with product management, UX and analytics teams to develop and execute testing plans. Use insights to drive personalized experiences that boost customer satisfaction and conversion.
• Stay current on Shopify & Sanity platform updates, leveraging new features and tools to innovate and streamline workflows. Act as an internal champion for Shopify & Sanity best practices.

Key Performance Indicators:

• Sales per Visit (Conversion Rate, Average Order Value)
• Category Targets on Digital Channels

What you bring to the team:

• E-Commerce Expertise: 5+ years in e-commerce merchandising or a similar role, preferably with a direct-to-consumer brand. Experience working on Shopify is highly valued.
• Analytical Mindset: Proficiency in analyzing data to uncover insights and drive decision-making. Familiarity with tools such as Looker and Mixpanel is a plus.
• Strategic Thinker: Ability to balance short-term execution with long-term planning to achieve business objectives.
• Detail-Oriented: Strong organizational skills with the ability to manage multiple priorities and deadlines.
• Collaborative Leader: Experience working cross-functionally with marketing, design, operations, and technology teams. Comfortable coaching and mentoring team members.
• Customer-Centric: A deep understanding of customer behavior and the ability to think from the shopper’s perspective to create a seamless experience.

Things we consider an asset:

• Technical Proficiency: Familiarity with Shopify admin, search and sorting rules, SEO, and personalization tools. A general interest in staying ahead of e-commerce technology trends.

Location:

At Mejuri we embrace a hybrid working environment and support our corporate employees to be successful whether they are at home or in the office. The primary purpose of our offices is to drive collaboration and deepen relationships with one another.

#LI-Hybrid