E-Commerce Director

Proppel Pty Ltd.; Canada; Remote; CAD 90,000 - 130,000; Full time

Benefits offered by this job

100% remote

Job summary

Cheers, a leading US alcohol supplement brand, seeks a fully remote E‑Commerce Director to own CRO strategy and manage Shopify site operations. You will lead structured tests across PDPs, checkout, and bundles, while coordinating with an external agency for technical projects and migrations.

You will be data-driven, proficient in GA4 and other analytics tools, and drive lifecycle improvements with a hands-on, strategic approach in a fast-paced environment.

Qualifications

• 4+ years of Shopify e-commerce experience for DTC brands.
• Strong CRO experience with a proven track record of structured tests and conversion improvements.
• Deep knowledge of the DTC ecommerce ecosystem and Shopify apps for CRO.
• Data-driven with proficiency in GA4, analytics, and retention platforms.
• Comfortable owning both strategy and execution in a lean, fast-moving environment.

Responsibilities

• Own a structured CRO roadmap across PDPs, checkout flows, bundles, offers, and subscription UX.
• Lead Shopify management: product pages, templates, apps, QA, and promotions.
• Coordinate with external web dev agency for advanced builds and migrations.
• Report on CVR, AOV, checkout progression, and e-commerce KPIs using GA4, Triple Whale, Northbeam, and PostHog.
• Possibly manage lifecycle channels (email/SMS) and agency relationships.

Skills

Shopify E-Commerce

CRO Expertise

Data-Driven Analytics

Strategy & Execution

Tools

GA4

Triple Whale

Northbeam

PostHog

Job description

Proppel is a recruitment agency connecting top talent across the US, Canada, and Latin America with opportunities at some of the most exciting companies in the world.

Whether you are looking for your next role or the right move to advance your career, we will make it happen.

What We're Looking For

Cheers, the #1 Alcohol Supplement Brand in the USA, is on a mission to create a billion better mornings by 2035!

They are hiring a fully remote E-Commerce Director to manage their Shopify site and be hands-on with their CRO strategy.

This is a high-impact strategic role where your expertise in both Shopify management and conversion optimization will directly influence company growth and profitability.

What This Person Will Own

Conversion Rate Optimization & Site Testing

• Own and manage a structured CRO roadmap, prioritizing tests across PDPs, checkout flows, bundles, offers, upsells, subscription UX, and merchandising logic.
• Research competitors and market leaders to identify high-performing funnels, landing page formats, offers, and UX patterns to adapt and test for Cheers.
• Brief designers and web dev agency on mock-ups, landing page builds, and A/B test variants.
• Analyze ad performance and translate winning creative angles into corresponding landing pages and on-site experiences.

Shopify Management & Site Operations

• Day-to-day Shopify management: product pages, templates, merchandising, app integrations, and QA.
• Own execution of site-side promotional events.
• Coordinate with an external web dev agency for custom builds and technical projects that exceed drag-and-drop scope.
• Support the Shopify migration currently in progress, working with the migration agency through go-live.

Analytics & Reporting

• Report on conversion, AOV, bounce, checkout progression, subscription conversion, and e-commerce KPIs.
• Use tools like GA4, Triple Whale, Northbeam, PostHog, and heatmapping platforms to surface insights and prioritize tests.

Lifecycle Strategy & Agency Management (Nice to Have)

• Manage the email/SMS agency relationship: reviewing strategy, giving feedback, and ensuring performance against LTV, retention, and revenue goals.
• Understand key lifecycle metrics (CVR, LTV, AOV, retention, subscription conversion) well enough to direct and evaluate execution.

Amazon (Nice to Have)

• Apply learnings from Shopify CRO to Amazon listing improvements and product page presentation.

Must-Have Profile

• 4+ years of experience in Shopify e-commerce for DTC brands.
• Strong, hands-on CRO experience, not just familiarity, but a clear track record of running structured tests and improving conversion.
• Deep knowledge of the DTC ecommerce ecosystem: knows which brands are doing CRO well, which Shopify apps solve specific problems (e.g., ReCharge, AfterSell, Rebuy), and can speak fluently about what's working in the market.
• Data-driven: proficient with GA4, Triple Whale, Northbeam, PostHog, heatmapping tools, and retention platforms.
• Comfortable owning both strategy and execution in a lean, fast-moving environment.

Nice to Have

• Proven ability to manage email/SMS agencies proactively and drive measurable lifecycle improvements.
• Light no-code or front-end ability (e.g., Shopify theme edits, landing page builders like Replo or Shogun).
• Amazon listing and conversion experience.

Why Join Cheers ?

• Want to learn more about them and this role? Watch this video!
• 100% remote.
• Real opportunities to grow within the company and expand your scope over time.
• Collaborative team culture with big ambitions and a fun, high-energy spirit.

Note: Other benefits depend on your location.

Compensation is based on experience level and depth of CRO and lifecycle expertise. Top-of-range for candidates who bring both a strong Shopify/CRO track record and demonstrated lifecycle/email oversight experience.