E-Commerce – Digital Marketing Professional

TEEMA Group; Winnipeg; On-site; CAD 55,000 - 85,000; Full time

Job summary

TEEMA Group is seeking an E-Commerce – Digital Marketing Professional to own and optimize our Winnipeg-based online presence. You will manage the nopCommerce environment, product data, and content, while driving user experience improvements and conversions.

You will oversee SEO/analytics, CRM lead-management, and dashboards to report on leads, quotes, and sales. The role emphasizes data-driven decisions, cross-team collaboration, and growth of online revenue.

Qualifications

• B2B or B2C e-commerce management experience.
• nopCommerce strongly preferred.
• Experience with Magento, Shopify, WooCommerce or similar platforms.
• GA4, Google Tag Manager and Google Search Console experience.
• Technical and on-page SEO experience.
• CRM and lead-management systems experience.
• Conversion-rate optimization.
• Website analytics and dashboards.
• Product/catalogue data management.
• Email and digital campaign attribution.
• HTML/CSS fundamentals.
• APIs, integrations or marketing automation.

Responsibilities

• Own day-to-day nopCommerce website environment.
• Manage product pages, categories, specifications, images, downloads and content.
• Improve navigation, search, landing pages, account registration, quote requests and conversion.
• Coordinate and manage external developers for changes requiring coding or deeper technical expertise.
• Continuously improve the customer experience based on data rather than aesthetics alone.
• Manage GA4, GTM and Search Console.
• Improve technical and on-page SEO; monitor indexing and structured data.
• Identify products and categories customers search for and turn insights into opportunities.
• Help implement and manage CRM/lead-management process.
• Ensure digital inquiries and leads are assigned, followed up and tracked.
• Build dashboards showing leads by source, quotations/value, quote-to-order conversion, sales by channel, customer activity, e-commerce performance, unresolved opportunities.
• Work with Sales to improve lead follow-up and conversion.
• Measure effectiveness of campaigns on LinkedIn, Facebook, Instagram and email.
• Build campaign landing pages and conversion paths.
• Develop Project Direct online sales model for larger orders.
• Identify opportunities to increase repeat purchases and reactivate customers.
• Test automation and AI tools to improve sales productivity.

Skills

E-commerce management

Conversion-rate optimization

Website analytics & dashboards

CRM & lead-management

HTML/CSS fundamentals

APIs & integrations

Tools

nopCommerce

Magento

Shopify

WooCommerce

Google Analytics 4

Google Tag Manager

Google Search Console

CRM systems

Marketing automation tools

Job description

Job Title: E-Commerce – Digital Marketing Professional
Job ID:90405
Location:Winnipeg, Manitoba

What you will be doing:

E-Commerce and Website

• Take day-to-day ownership of our nopCommercewebsite environment.
• Manage product pages, categories, specifications, images, downloads and content.
• Improve navigation, search, landing pages, account registration, quote requests and conversion.
• Coordinate and manage external developers for changes requiring coding or deeper technical expertise.
• Continuously improve the customer experience based on data rather than aesthetics alone.

SEO & Analytics

• Manage Google Analytics 4, Google Tag Manager and Google Search Console.
• Improve technical and on-page SEO.
• Monitor indexing, metadata, structured data, internal linking, site searches and page performance.
• Identify products and categories customers are searching for and turn those insights into commercial opportunities.

Revenue Operations

• Help implement and manage FDL’s CRM/lead-management process.
• Ensure digital inquiries and leads are assigned, followed up and tracked.
• Build dashboards showing:
• leads by source;
• quotations and quote value;
• quote-to-order conversion;
• sales by channel/campaign;
• customer activity;
• e-commerce performance; and
• unresolved opportunities.
• Work with Sales and Customer Service to improve lead follow-up and conversion.

Digital Sales Growth

• Work with Marketing to measure the effectiveness of LinkedIn, Facebook, Instagram and email campaigns.
• Build campaign landing pages and conversion paths.
• Help develop FDL’s Project Direct online sales model for larger commercial orders.
• Identify opportunities to increase repeat purchases, reactivate customers and improve online sales.
• Test automation and AI tools where they can measurably improve sales productivity.

What you must have:

• B2B or B2C e-commerce management;
• nopCommerce strongly preferred
• other complex platforms such as Magento, Shopify, WooCommerce or comparable systems;
• GA4, Google Tag Manager and Search Console;
• technical and on-page SEO;
• CRM and lead-management systems;
• conversion-rate optimization;
• website analytics and dashboards;
• product/catalogue data management;
• email and digital campaign attribution;
• HTML/CSS fundamentals;
• APIs, integrations or marketing automation.