E-commerce Business Lead

Sobeys; Toronto; Hybrid; CAD 120,000 - 180,000; Full time

Job summary

Sobeys is seeking an Ecommerce Business Lead to own the eCommerce performance and commercialization strategy. You will translate the broader eCommerce objectives into a clear plan, identify growth opportunities, and drive digital adoption across customer experience and commercial performance.

The role collaborates with Digital, Merchandising, Marketing, Operations, Technology, and external partners to deliver measurable results.

Qualifications

• University degree in business, commerce, marketing, retail management, or a related field.
• 8+ years of experience in ecommerce, retail, digital, marketing, merchandising, or related commercial functions.
• Demonstrated cross-functional leadership, planning, and execution to deliver business results.
• Strong commercial and financial acumen with revenue, growth, or profitability focus.
• Ability to translate business strategy into actionable plans and measurable results.
• Strong stakeholder management, communication, and influencing skills in a matrix environment.
• Experience across digital, retail, merchandising, marketing, technology, or customer experience functions.

Responsibilities

• Own ecommerce performance, including revenue, conversion, customer growth, retention, AOV, profitability, and digital penetration.
• Develop and execute the annual eCommerce strategy and plan.
• Lead commercialization and launch readiness for campaigns, new capabilities, and platform enhancements.
• Orchestrate cross-functional execution across Digital, Merchandising, CRM, Paid Media, Analytics, Technology, Marketing, Operations and partners.
• Own the trading calendar and performance cadence with seasonal plans and promotions.
• Act as the primary ecommerce partner to leadership and align stakeholders on priorities.
• Define business requirements and prioritization across product, experience, site merchandising, CRM, media, analytics, and tech.

Skills

Cross-functional leadership

Strategic thinking

Commercial and financial acumen

Stakeholder management

Communication

Translating strategy into action

Education

University degree in Business/Commerce/Marketing/Retail Management

Job description

Overview

We are looking for an Ecommerce Business Lead who is accountable for driving the growth, performance, and commercialization of the eCommerce business. Acting as the owner of the digital business, this role is responsible for translating the broader eCommerce strategy into a clear business plan, identifying opportunities to accelerate growth and digital adoption, and ensuring strong execution across customer experience, commercial performance, and cross-functional initiatives.

This role will work closely with teams across Digital, Merchandising, Marketing, Operations, Technology, and external partners to deliver a seamless and compelling customer experience. The ideal candidate is a strategic and commercially minded leader who can connect customer needs, business performance, and digital opportunities to deliver measurable results.

Here’s what you’ll be focusing on:

• Owns eCommerce Business Performance: Accountable for eCommerce outcomes, including revenue, conversion, customer growth, retention, average order value, profitability, and digital penetration. Monitors performance, identifies risks and opportunities, and takes action to improve results.
• Develops and Executes the eCommerce Strategy: Translates business priorities and enterprise eCommerce objectives into an annual digital commerce plan. Identifies customer, category, market, and competitive opportunities to accelerate digital adoption and drive incremental growth.
• Leads Commercialization and Launch Readiness: Owns the business readiness and go-to-market plan for eCommerce launches, new capabilities, major campaigns, and platform enhancements. Defines success metrics, monitors launch performance, and leads optimization.
• Orchestrates Cross-Functional Execution: Coordinates Digital Experience, Site Merchandising, CRM, Paid Media, Analytics, Technology, Marketing, Merchandising, Operations, and external partners to ensure all work is aligned to commercial priorities and the customer proposition.
• Owns the Trading Calendar and Performance Cadence: Owns the eCommerce trading rhythm, integrating seasonal plans, promotional priorities, category strategies, customer engagement programs, and business reviews.
• Acts as Primary eCommerce Partner to Leadership: Serves as the main business interface between eCommerce and leadership. Aligns stakeholders on strategy, priorities, performance risks, investment needs, and customer experience opportunities.
• Defines Business Requirements and Prioritization Inputs: Represents the business in product, experience, site merchandising, CRM, media, analytics, and technology planning. Ensures initiatives are prioritized based on customer impact, commercial value, and business case delivery.

What you should have:

• University degree in Business, Commerce, Marketing, Retail Management, or a related field.
• 8+ years of experience in eCommerce, retail, digital, marketing, merchandising, category management, or a related commercial function.
• Demonstrated experience delivering business results through cross-functional leadership, planning, and execution.
• Strong commercial and financial acumen with experience managing performance against revenue, growth, customer, or profitability objectives.
• Proven ability to translate business strategy into actionable plans and deliver measurable results.
• Strong stakeholder management, communication, and influencing skills, with the ability to operate effectively in a matrixed environment.
• Experience working across digital, retail, merchandising, marketing, technology, and/or customer experience functions.
• Experience launching or scaling digital products, platforms, eCommerce capabilities, or customer experiences is preferred.
• Experience in grocery retail, omnichannel commerce, or digital channel management is preferred.

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