Dry Eye Practice Specialist-Optometry - Alberta/Sask (Calgary based) - Full Time

Labtician Ophthalmics Inc.; Calgary; On-site; CAD 90,000 - 150,000; Full time

Job summary

Labtician Ophthalmic, Inc. is seeking a Dry Eye Practice Specialist for Alberta/Saskatchewan, Calgary-based. This full-time, field-based role reports to the Sales Director and focuses on establishing a Dry Eye discipline within partner Optometry practices.

You will build local business plans, identify key accounts, and implement strategic plans to grow the Dry Eye portfolio while improving patient care and practice performance. Travel approx. 35% is required across Alberta and Saskatchewan.

Qualifications

• B.A. or B.S. degree.
• 3–5 years of practical experience in Sales/Marketing in Optometric, Ophthalmic, Pharmaceutical or Medical Device industries.
• Experience and knowledge with establishing systems and processes within a practice.
• Healthcare sales principles; direct-to-consumer experience beneficial but not required.
• Understanding of Optometric, Ophthalmology, Lasik practice and healthcare delivery system.
• Developing successful customer business plans.
• Demonstrating top sales performance.
• Flexibility for travel (~35%).

Responsibilities

• Development and execution of Territory Business Plans, including identification of target accounts, based on corporate strategy.
• Work closely with key staff to expand patient base and revenue through social media, e-commerce, patient conversion and improved patient experience to improve practice performance.
• Drive top line sales of Labtician consumables, and therapeutic product portfolio.
• Foster strong, consultative relationships with target accounts and associated staff.
• Conduct practice audits and assessments for target accounts.
• Work with target accounts to implement a comprehensive Dry Eye approach based on their needs including patient assessments/diagnostics, adoption of new treatment protocols and uptake of promoted products.
• Conduct regular staff training on consumables and therapeutic products.
• Assist practices in change management, practice development, practice efficiency, staff education, and the use of metrics to improve patient outcomes and practice viability.

Skills

Performance-driven

Rapport building

Strategic selling

Entrepreneurial mindset

Analytical skills

Collaboration

Strategic thinking

Communication skills

Top sales

Education

B.A. or B.S. degree

Job description

We are presently recruiting for a Dry Eye Practice Specialist - Optometry for Alberta/Saskatchewan that is Calgary based. This is a full-time, field-based role reporting to the Sales Director.

About the Company

Labtician Ophthalmic, Inc. is a Canadian-owned pharmaceutical company focused on developing, manufacturing, and marketing innovative ophthalmic products. We offer a collaborative, entrepreneurial environment and supportive team culture, where employees can make a meaningful impact on the business. We offer competitive compensation, benefits and development opportunities.

Job Description

The Dry Eye Practice Specialist (DEPS) will partner with select Optometry practices to assist in the establishment and implementation of a Dry Eye discipline within those practices. This will include assisting practices in the development and implementation of best-in-class Dry Eye protocols, patient flow management, staff training and practice metrics. The DEPS will focus on enhancing clinical outcomes in Dry Eye patients while also helping the practice achieve their financial goals.

The DEPS will build local and regional business plans, develop a list of target key accounts, and implement strategic account plans to grow the Dry Eye business within those accounts. The successful candidate must have a strong background in practice and change management, interpersonal communication and consultative selling skills.

Responsibilities

• Development and execution of Territory Business Plans , including identification of target accounts, based on corporate strategy
• Work closely with key staff to expand their patient base and revenue streams, through the use of social media, e-commerce, patient conversion and improved patient experience to improve practice performance and longevity
• Drive top line sales of Labtician consumables, and therapeutic product portfolio
• Foster strong, consultative relationships with target accounts and associated staff
• Conduct practice audits and assessments for target accounts
• Work with target accounts to implement a comprehensive Dry Eye approach based on their needs including patient assessments/diagnostics, adoption of new treatment protocols and uptake of promoted products
• Conduct regular staff training on consumables and therapeutic products
• Assist practices in change management, practice development, practice efficiency, staff education, and the use of metrics to improve patient outcomes and practice viability

Required Skills

• Performance-driven, results-oriented mindset with bias for action to drive sales and grow customer base
• Ability to build rapport and maintain relationship with a diverse customer base
• Strategic selling skills, ability to articulate scientific information in an impactful manner
• Entrepreneurial, creative mindset, and ability to work in a fast-paced, flexible environment
• Strong analytical skills and business acumen with an ability to identify insights and apply those insights to strategic territory and customer planning
• Ability to work collaboratively with both internal and external stakeholders/KOLs
• Strategic thinking, multi-tasking with a high level of organization and time management skills
• Excellent verbal, written, interpersonal communication skills
• Resourceful self-starter with a proven track-record of top sales performance

Minimum Qualifications

• B.A. or B.S. degree
• Minimum of 3-5 years of practical experience in the Sales and/or Marketing activities in the Optometric, Ophthalmic, Pharmaceutical or Medical Device industry
• Experience and knowledge with/in:
  • formulating and establishing systems and process within a practice
  • general sales/marketing principles and concepts within the healthcare environment, direct to consumer experience beneficial but not required,
  • inner working of an Optometric, Ophthalmology, Laser Vision practice and health care delivery system,
  • developing successful customer business plans
  • demonstrating top sales performance
• Flexibility for travel is required (~ 35%)

This role is an opportunity to work in a successful smaller company with a great track record. Earn a market competitive salary and significant incentives that reward sales results. The ideal candidate would live in Calgary, to best cover a territory that includes Alberta and Saskatchewan.