Director, Sales Operations (Corporate)

Atlantic Packaging Products Ltd.; Toronto; On-site; CAD 213,000 - 266,000; Full time

Benefits offered by this job

Comprehensive health coverage

Dental and vision coverage

Retirement savings plan

Education assistance for skill growth

Scholarships for employees’ children

Employee Assistance Program (EAP)

Job summary

Atlantic Packaging is seeking a Director of Sales Operations to standardize and improve the commercial operating system across the North American network. This corporate role partners with Ontario, Quebec, and the USA regions to enable leadership and P&L owners with clear processes and governance.

The role focuses on contracts, risk, forecast visibility, onboarding, and CRM adoption, supporting sales teams without directly managing sales targets.

Qualifications

• Bachelor’s degree in business or related field required.
• 7+ years in Sales Operations or related roles.
• Expertise in Salesforce governance and adoption.

Responsibilities

• Own and maintain the front-end sales operating model and governance.
• Define contract approval workflows and limits of authority (with Legal).
• Partner with Legal, Finance, and Credit to make risk explicit and decision-ready.
• Drive Salesforce usage and reporting logic for consistent analytics.
• Provide visibility into revenue concentration and capacity planning.

Skills

Process-oriented

Systems thinker

Influence senior leaders

Credible with Finance

Education

Bachelor’s degree in Business, Commerce, Finance, Operations, or related field

Tools

Salesforce

Job description

What You’ll Do

Sales Operating Model & Governance

About Us

At Atlantic Packaging, every box tells a story and yours begins here. As a proudly Canadian-owned company with over 80 years of excellence in the corrugated packaging industry with operations within North America (Ontario, Quebec and United States), we’re committed to sustainability, customer excellence and community impact. Since 1945, we’ve supported local jobs and built a legacy of trust with our clients and team members. At Atlantic, your ideas matter, your growth is supported and your work makes a real impact.

The Opportunity

Reporting to the Senior VP, Corrugated Division, the Director, Sales Operations is responsible for owning, standardizing, and continuously improving the commercial operating system across the organization. This is a corporate role working in collaboration with all sales regions in the Atlantic Packaging network (Ontario, Quebec, USA). This role does not own sales targets nor manage salespeople directly. Instead, it enables Sales Leadership and P&L owners to execute consistently by providing clear processes, disciplined governance, and effective tools. The role addresses recurring structural issues in sales execution (contracts, risk exposure, forecast visibility, onboarding effectiveness, and CRM adoption) and brings process excellence to an area historically driven by individual experience rather than system discipline. Sales teams are responsible for closing deal, Marketing teams are responsible for bringing deals, Legal will be involved in the contracts process and Sales Operations builds the system so both work together efficiently.

What You’ll Do

Sales Operating Model & Governance

• Sales Operating Model & Governance
  • Own and maintain the front-end sales operating model, including:
  • Contract approval workflows and limits of authority (with Legal).
  • Clear rules when customers operate across regions.
• Partner with Legal, Finance, and Credit to make risk explicit and decision-ready.
  • Ensure P&L leaders have visibility before commitments are made, not after.
• Salesforce Ownership & Commercial Analytics
  • Act as business owner of Salesforce (process design, usage standards, reporting logic).
  • Drive adoption by defining how and why Salesforce is used:
    • Funnel structure aligned with business needs (product mix, seasonality, capacity).
    • Standard dashboards for P&L owners and Sales Leadership.
  • Reduce “system noise” so the tool supports decisions, not administration.
• Funnel Management & Sales Planning
  • Define and enforce consistent funnel management practices.
  • Provide forward-looking visibility on revenue concentration by:
    • Factory
    • Asset type
    • Industry
    • Salesperson
    • Other cuts as needed
  • Enable proactive capacity and production discussions (vs. reactive firefighting).
  • Drive development of sales plans that can be handed off for execution.
• Contract, Terms & Risk Tracking
  • Implement standardized reporting on:
    • Contract tenure mix (no contract, quarterly, annual, etc.).
    • Payment terms exposure.
    • Aggregate liability commitments.
  • Make commercial risk measured, visible, and discussable (not implicit or anecdotal).
• Sales Training / Motivation / Sales incentive management
  • Design and institutionalize a formal sales onboarding and training framework.
  • Develop role-specific training (e.g., Salesforce usage, pricing governance, contract basics).
  • Build a repeatable cadence for sales meetings to drive consistent themes and execution.
  • Administer the sales incentive program, including consistent publishing of performance vs. targets.

What You Bring

• Required: Bachelor’s degree in Business, Commerce, Finance, Operations, or a related field required.
• 7+ years of experience in progressive experience in Sales Operations, Revenue Operations, Commercial Excellence, or Business Analytics
• Expert in Salesforce, specifically in design, governance and adoption.
• Strong background in Sales Operations, Commercial Excellence, or Revenue Enablement.
• Comfortable influencing senior sales leaders without hierarchical authority.
• Process-oriented, systems thinker with a strong business bias.
• Credible with Finance, Sales, and Operations alike.

What We Offer

• Comprehensive health, dental and vision coverage (dependents included)
• Teamwork-focused culture with sustainability initiatives and social events
• A culture of appreciation through a point-based recognition
• Opportunities for advancement and internal movement
• Education assistance for continuous skill development
• Academic scholarships for employees’ children
• Safety equipment and PPE support program
• Retirement savings and wellness initiatives
• Employee Assistance Program (EAP)

Inclusion and Accessibility

Atlantic Packaging is committed to fostering an inclusive, accessible and respectful environment for all candidates. If you require accommodation during the hiring process, please contact our Talent Acquisition team—we’re here to support you.

We sincerely thank all applicants for their interest in joining Atlantic Packaging. While we appreciate the time and effort invested, only those selected for an interview will be contacted.

Please Note

Candidates who are 18 years or older are required to complete a criminal and background check. Details will be provided through the application process.

Hiring Range : $153,805 - $192,256 per year. A candidate’s experience and knowledge may be factored into the pay a candidate receives for this position. This posting is for an existing vacancy.