Director, Sales Operations

Atlantic-Packaging-Products-Ltd.-; Toronto; On-site; CAD 214,000 - 267,000; Full time

Benefits offered by this job

Health coverage

Dental and Vision coverage

Education assistance

Retirement savings

Employee Assistance Program (EAP)

Scholarships for employees' children

Wellness initiatives

PPE support program

Job summary

Atlantic Packaging is a Canadian-owned leader in corrugated packaging, seeking a Director, Sales Operations to own and standardize the commercial operating system across Ontario, Quebec and the USA. The role enables sales leadership with clear processes, governance, and effective tools while not owning sales targets.

You will own Salesforce design and adoption, build standard dashboards for P&L and Sales Leadership, and drive onboarding, while partnering with Legal, Finance, and Marketing to

Qualifications

• Bachelor’s degree in Business, Commerce, Finance, Operations, or related field is required.
• 7+ years of progressive experience in Sales Operations, Revenue Operations, Commercial Excellence, or Business Analytics.
• Expert in Salesforce, specifically in design, governance and adoption.
• Strong background in Sales Operations, Commercial Excellence, or Revenue Enablement.

Responsibilities

• Own and maintain the front-end sales operating model, including contract approval workflows and limits of authority.
• Partner with Legal, Finance, and Credit to make risk explicit and decision-ready.
• Act as business owner of Salesforce (process design, usage standards, reporting logic) and drive adoption.
• Reduce system noise so the tool supports decisions, not administration.
• Define and enforce consistent funnel management practices and provide forward-looking visibility on revenue concentration.

Skills

Process improvement

Stakeholder management

Analytical thinking

Cross-functional collaboration

Sales operations knowledge

Education

Bachelor's degree in Business, Commerce, Finance, Operations, or related field

7+ years experience in Sales Operations, Revenue Operations, Commercial Excellence, or Business Analytics

Tools

Salesforce

Job description

“Join us in building Careers and shaping Experiences Beyond the Box”

About Us

At Atlantic Packaging, every box tells a story and yours begins here. As a proudly Canadian-owned company with over 80 years of excellence in the corrugated packaging industry with operations within North America (Ontario, Quebec and United States), we’re committed to sustainability, customer excellence and community impact. Since 1945, we’ve supported local jobs and built a legacy of trust with our clients and team members. At Atlantic, your ideas matter, your growth is supported and your work makes a real impact.

The Opportunity

Reporting to the Senior VP, Corrugated Division, the Director, Sales Operations is responsible for owning, standardizing, and continuously improving the commercial operating system across the organization. This is a corporate role working in collaboration with all sales regions in the Atlantic Packaging network (Ontario, Quebec, USA).

This role does not own sales targets nor manage salespeople directly. Instead, it enables Sales Leadership and P&L owners to execute consistently by providing clear processes, disciplined governance, and effective tools.

The role addresses recurring structural issues in sales execution (contracts, risk exposure, forecast visibility, onboarding effectiveness, and CRM adoption) and brings process excellence to an area historically driven by individual experience rather than system discipline. Sales teams are responsible for closing deal, Marketing teams are responsible for bringing deals, Legal will be involved in the contracts process and Sales Operations builds the system so both work together efficiently.

What You’ll Do

• Own and maintain the front-end sales operating model, including:
  • Contract approval workflows and limits of authority (with Legal).
  • Clear rules when customers operate across regions.
• Partner with Legal, Finance, and Credit to make risk explicit and decision-ready.
  • Ensure P&L leaders have visibility before commitments are made, not after.
• Act as business owner of Salesforce (process design, usage standards, reporting logic).
  • Drive adoption by defining how and why Salesforce is used:
  • Funnel structure aligned with business needs (product mix, seasonality, capacity).
  • Standard dashboards for P&L owners and Sales Leadership.
• Reduce “system noise” so the tool supports decisions, not administration.

Funnel Management & Sales Planning

• Define and enforce consistent funnel management practices.
• Provide forward-looking visibility on revenue concentration by:
  • Factory
  • Asset type
  • Industry
  • Salesperson
  • Other cuts as needed
• Enable proactive capacity and production discussions (vs. reactive firefighting).
• Drive development of sales plans that can be handed off for execution.
• Aggregate liability commitments.
• Make commercial risk measured, visible, and discussable (not implicit or anecdotal).
• Design and institutionalize a formal sales onboarding and training framework.
• Develop role-specific training (e.g., Salesforce usage, pricing governance, contract basics).
• Build a repeatable cadence for sales meetings to drive consistent themes and execution.
• Administer the sales incentive program, including consistent publishing of performance vs. targets.

What You Bring

• Required: Bachelor’s degree in Business, Commerce, Finance, Operations, or a related field required.
• 7+ years of experience in progressive experience in Sales Operations, Revenue Operations, Commercial Excellence, or Business Analytics
• Expert in Salesforce, specifically in design, governance and adoption.
• Strong background in Sales Operations, Commercial Excellence, or Revenue Enablement.
• Comfortable influencing senior sales leaders without hierarchical authority.
• Process-oriented, systems thinker with a strong business bias.
• Credible with Finance, Sales, and Operations alike.

What We Offer

• Comprehensive health, dental and vision coverage (dependents included)
• Teamwork-focused culture with sustainability initiatives and social events
• A culture of appreciation through a point-based recognition
• Opportunities for advancement and internal movement
• Education assistance for continuous skill development
• Academic scholarships for employees’ children
• Safety equipment and PPE support program
• Retirement savings and wellness initiatives
• Employee Assistance Program (EAP)

Inclusion and Accessibility

Atlantic Packaging is committed to fostering an inclusive, accessible and respectful environment for all candidates. If you require accommodation during the hiring process, please contact our Talent Acquisition team—we’re here to support you.

We sincerely thank all applicants for their interest in joining Atlantic Packaging. While we appreciate the time and effort invested, only those selected for an interview will be contacted.

Please Note

Candidates who are 18 years or older are required to complete a criminal and background check. Details will be provided through the application process.

Hiring Range : $153,805 - $192,256 per year. A candidate’s experience and knowledge may be factored into the pay a candidate receives for this position. This posting is for an existing vacancy.