Director - Sales and Marketing

Adamson Systems Engineering; Port Perry; On-site; CAD 100,000 - 150,000; Full time

Job summary

Adamson Systems Engineering is seeking a Director - Sales and Marketing to drive global growth and market influence. The role involves leading sales and marketing strategies, fostering distributor relationships, and guiding multi-channel campaigns. Ideal candidates will have an MBA and extensive leadership experience, particularly in the pro-audio industry.

Qualifications

• 10+ years of experience in Sales and Marketing leadership roles.
• Experience in the pro-audio industry preferred.
• Proven track record of driving revenue growth and building high-performance teams.

Responsibilities

• Develop and implement sales strategies to drive growth.
• Lead the creation of multi-channel marketing campaigns.
• Manage budgets to maximize ROI.

Skills

Digital marketing

Sales enablement

Leadership

Communication

Presentation skills

Education

Masters in Business Administration (MBA)

Tools

CRM

CMS

Marketing automation tools

Analytics platforms

InDesign

Job description

Adamson Systems Engineering is in an exciting phase, expanding our teams across the organization as we continue to push the boundaries of innovation in the professional audio industry. We are hiring for many new positions to keep up with global demand. As a leader in the design and manufacture of premium loudspeaker systems for live sound and installation markets, our name is celebrated by professionals on stages and in venues & theatres in more than sixty countries. This global presence not only reinforces our reputation for delivering exceptional sound experiences but also protects us from any financial risks that may arise from trade barriers in individual markets.

Recently named Business of The Year by the North Durham Chamber of Commerce, this recognition reflects the dedication, passion and expertise that drive our success. Join us as continue our rapid growth and shape the future of sound.

For more information about our company, visit www.adamson.ai

As part of the Executive Leadership Team and reporting directly to the President/CEO, the Director - Sales and Marketing will be a key strategic driver in accelerating Adamson Systems Engineering’s global growth and market influence. This role will lead the sales and marketing function, championing go-to-market strategies that amplify brand presence, fuel demand generation, and deliver consistent revenue performance.

The Director will guide the development of high-impact campaigns, foster distributor and customer relationships, and translate market intelligence into actionable sales strategies. As we continue to innovate and expand globally, we are seeking a commercially astute, data-driven, and hands-on leader who can inspire high-performing teams, optimize commercial execution, and position Adamson as the brand of choice in every key market.

Responsibilities

Sales Strategy & Execution

• Develop and implement sales strategies that align with business goals, driving growth across domestic and international markets.
• Set and monitor sales targets, pipelines, and forecasting processes to ensure consistent revenue generation.
• Expand and support global distribution networks, ensuring channel alignment and performance through enablement and strategic support.

Marketing Strategy Development & Execution

• Design and execute integrated, data-driven marketing strategies tailored to key verticals and geographies, ensuring alignment with business objectives.
• Collaborate closely with the sales team to create demand generation programs that convert into qualified leads and closed opportunities.

Revenue Growth & Demand Generation

• Lead the creation of multi-channel campaigns that drive awareness, customer acquisition, and retention.
• Oversee the development of sales tools, training materials, and collateral that enhance field effectiveness.

Market Intelligence & Competitive Analysis

• Lead market research to gain actionable insights on customer needs, emerging trends, and competitor positioning to refine go-to-market strategies.
• Identify new growth opportunities through segmentation, new product positioning, and geographic expansion.

Budget Management

• Develop and manage sales and marketing budgets to maximize ROI, optimizing resource allocation across channels and initiatives.

Brand Leadership

• Ensure a consistent and compelling brand identity across all touchpoints. Lead storytelling strategies that increase market impact and brand affinity.

Campaigns & Event Management

• Plan and execute high-impact campaigns, trade shows, and events to support brand visibility and lead generation globally.

Cross-Functional Collaboration

• Partner with Product Development and Production to align marketing and sales initiatives with company-wide goals.
• Act as the voice of the market within the leadership team to influence strategic planning.

Team Leadership & Development

• Lead, mentor, and develop high-performing sales and marketing teams.
• Foster a culture of collaboration, accountability, and innovation.

Skills and Qualifications

• Masters in Business Administration (MBA) is a must.
• 10+ years of progressive experience in Sales and Marketing leadership roles, preferably within B2B and B2C environments.
• Experience working in a pro-audio industry is highly preferred.
• Proven track record of driving revenue growth, expanding market share, and building high-performance teams
• Expertise in digital marketing, sales enablement, and partner/channel strategies
• Strong command of technical marketing and sales tools including CRM, CMS, marketing automation, analytics platforms, and design/web tools (InDesign, SEO, etc.)
• Exceptional leadership, communication, and presentation skills with a strategic mindset and hands-on execution capabilities

Accessibility

Adamson Systems is an equal opportunity employer, dedicated to creating a workplace culture of inclusiveness that reflects the diverse residents that we serve.

Adamson Systems is committed to creating an accessible and inclusive organization; we provide barrier-free and accessible employment practices in compliance with the Accessibility for Ontarians with Disabilities Act (AODA). Should you require accommodation through any stage of the recruitment process, please make them known when contacted and we will work to accommodate your needs. Disability-related accommodation during the application process is available upon request.