Director, Sales and Business Development

Behr Canada; Amherstburg; Hybrid; CAD 135,000 - 185,000; Full time

Job summary

Masco Canada is seeking a Director of Sales and Business Development to spearhead trade segment growth from our St. Thomas, ON office.

You will lead the business development and sales enablement teams, develop strategic partnerships, and drive profitable growth across Commercial, Showroom, Residential New Construction, and other segments. The role requires 10+ years in business development or sales leadership within plumbing/building materials, with a strong emphasis on strategic relationships,

Qualifications

• Trade and Commercial Sales Knowledge - Strong understanding of the Canadian Trade channel, commercial sales cycle, plumbing codes and standards, customer dynamics, and relevant product lines.
• Business Development Leadership - Demonstrated ability to identify opportunities, develop growth strategies, and build relationships with customers, contractors, architects, designers, engineers, specifiers, and agencies.
• Sales Enablement - Experience improving sales performance through tools, data, processes, quotations, pricing support, pipeline management, business intelligence, training, and channel support.
• Commercial and Financial Acumen - Ability to interpret P&L statements, develop business plans and pricing strategies.

Responsibilities

• Lead the development and execution of sales and business development strategies for Trade segments including Commercial, Showroom, Residential New Construction, Strategic Customer Account Management, Bathing, and Repair/Install.
• Lead and develop the Business Development and Sales Enablement teams with clear accountability across priority segments.
• Identify and pursue new market opportunities, customer segments, strategic partnerships, and product opportunities for profitable growth.
• Build and maintain relationships with stakeholders, influencers, specifiers, contractors, education, healthcare, institutional leaders, property management groups, customers, and agencies.
• Oversee sales enablement across channels including tools, data, pricing, pipeline management, dashboards, and reporting.

Skills

Trade channel knowledge

Commercial sales knowledge

Leadership

Sales enablement

Business development

Commercial and financial acumen

Education

Bachelor's degree in Business/Marketing/Commerce

MBA or equivalent graduate education (asset)

Job description

WE ARE HIRING! Director, Sales and Business Development (Hybrid - St. Thomas, ON Office)

Build your future with Masco Canada!

At Masco Canada, we’re passionate about delivering innovative solutions and exceptional customer experiences. We’re looking for a Director, Sales and Business Development, to join our Sales team. If you thrive in a dynamic, collaborative environment and are excited to make a meaningful impact, we want to hear from you.

WHAT YOU WILL DO

The Director, Sales and Business Development, is responsible for developing and implementing Masco Canada's business development strategies for the Trade Sales channel, with a primary focus on profitable growth.

The role leads business development and sales enablement activities across Strategic Customer Account Management, Residential New Construction, Bathing, Showroom, Repair and Install, and collaborates on Commercial segments. Working cross functionally between multiple internal and external stakeholders, the Director identifies new opportunities, builds strategic relationships with customers and influencers, supports channel development, and measures progress against commercial metrics and KPIs.

The role also leads the Sales Enablement Team to strengthen sales tools, data, quotations and pricing support, pipeline management, business intelligence, forecasting, and sales processes.

PRIMARY RESPONSIBILITIES

• Lead the development and execution of sales and business development strategies for Trade segments, including Commercial (execution only), Showroom, Residential New Construction, Strategic Customer Account Management, Bathing, and Repair and Install.
• Lead and develop the Business Development and Sales Enablement teams, ensuring subject matter expertise and clear accountability across priority segments.
• Identify and pursue new market opportunities, customer segments, strategic partnerships, and product opportunities that support profitable growth.
• Build and maintain relationships with key stakeholders, influencers, specifiers, plumbing and mechanical contractors, education, healthcare, institutional leaders, property management groups, customers, and agencies.
• Lead sales enablement strategies supporting all channels and businesses, including sales tools, data, processes, quotations and pricing support, pipeline management, dashboards, business intelligence, and channel support.
• Ensure quotations and projects are tracked, followed through to closing, and supported by effective systems, onboarding tools, dashboards, KPIs, and reporting.
• Manage and report on the project pipeline, win and loss ratios, business development performance, and key commercial initiatives to improve closure rates and sales execution.
• Develop P&L statements, business cases, customer programs, pricing agreements, and performance reporting for segments, channels, promotions, and new business opportunities.
• Partner with Supply Chain, Finance, Sales, and other stakeholders to improve forecast accuracy, coordinate communications, and monitor expense performance against budget.
• Increase sales productivity by simplifying processes, implementing automation, developing Smartsheet and workflow solutions, and applying continuous-improvement methods.
• Develop onboarding and training plans, sales program repositories, event calendars, presentation materials, and resources that improve consistency and execution across the sales organization.
• Collaborate with Sales, Marketing, Product Management, Engineering, S&OP, IT, regional leaders, and agencies to execute strategies and scalable, customer-focused solutions.
• Report on commercial performance using appropriate metrics and KPIs, and recommend actions based on market trends, customer data, competitive intelligence, and business insights.

WHAT YOU WILL BRING

Bachelor's degree in Business, Marketing, Commerce, or a related field; a technical background is beneficial.

MBA, advanced business degree, or equivalent graduate education is an asset.

10+ years of experience in business development, sales strategy, commercial leadership, or a related field, or an equivalent combination of education and experience.

Industry experience in plumbing, building materials, retail home improvement, or related sectors is preferred.

Critical Experience & Competencies

• Trade and Commercial Sales Knowledge - Strong understanding of the Canadian Trade channel, commercial sales cycle, plumbing codes and standards, customer dynamics, and relevant product lines.
• Business Development Leadership - Demonstrated ability to identify opportunities, develop growth strategies, and build relationships with customers, contractors, architects, designers, engineers, specifiers, and agencies.
• Sales Enablement - Experience improving sales performance through tools, data, processes, quotations, pricing support, pipeline management, business intelligence, training, and channel support.
• Commercial and Financial Acumen - Ability to interpret P&L statements, develop business