Director, Product Management

Applied Systems, Inc; Canada; Remote; USD 90,000 - 150,000; Full time

Job summary

Join a forward-thinking company as a Director of Product Management, where you will lead innovative marketing automation initiatives. This role involves driving product vision and execution while mentoring a talented team. You will leverage data analytics to enhance customer engagement and create personalized marketing campaigns. With a culture that values diversity and collaboration, this position offers a unique opportunity to shape the future of the insurance industry through cutting-edge technology. If you are passionate about product management and ready to make an impact, we want to hear from you!

Benefits

Medical Coverage

Dental Coverage

Vision Coverage

Holiday and Vacation Time

Health & Wellness Days

Bonus Day for Your Birthday

Qualifications

• 10+ years in leading SaaS product teams with proven success.
• Experience in marketing automation platforms and data analytics.

Responsibilities

• Lead product vision and execution for marketing automation tools.
• Establish KPIs and collaborate with sales and customer success teams.

Skills

Product Management

Marketing Automation

Data Analytics

Team Leadership

Customer Engagement

Education

Bachelor's Degree

MBA

Tools

Salesforce

Google BigQuery

Pendo

Job description

Job Overview

Director, Product Management (Sales & Marketing Automation)

Amazing Career Moments Happen Here

Transforming the insurance industry is ambitious, we know. That’s why at Applied, we’re building a team that shows up every day ready to learn, willing to try new things, and driven to deliver innovative software and services that make us indispensable to our customers all within a culture built on values that make us indispensable to each other too. With 40+ years of experience in the Insurtech game, we’re not just redefining what’s achievable, we’re creating a place where amazing career moments are made possible.

Position Overview

We are looking for a Director, Product Management (Sales & Marketing Automation). This Director will lead our Applied Marketing Automation (AMA) and Applied Epic for Salesforce products.

Building on the success of AMA’s new email builder feature, we are seeking a Director who can continue to guide and lead the product and content creation teams. Although AMA is part of Applied’s broader product portfolio, we are still in the early stages of taking advantage of all that Applied can offer to improve the value proposition of AMA.

The Director of Product for AMA will also be tasked with establishing an analytical foundation that outlines the usage of the AMA product, the types of campaigns/content used, and the creation of insights around what drives the highest level of engagement. The Director of PM will have to integrate data from our email service vendor, Pendo, and Google BigQuery to surface key insights.

• This position can be remote, but ideally, we are seeking a candidate based in the greater Chicago, IL, or Dallas, TX metro areas.
• Ability to travel up to 15%

What You’ll Do

• Provide product leadership for our Applied Marketing Automation (AMA) and Applied Epic for Salesforce products
• Drive the vision, roadmap, and execution of products that serve both customer and internal needs
• Lead and mentor a team of product managers
• Create marketing campaigns specific to coverages that our tools have determined are a strong fit for customers & prospects
• Utilize the growing base of Applied APIs to surface client and policy details to create hyper-personalized marketing campaigns
• Infuse personal lines renewal campaign materials with our new Personal Lines Renewal Insights product to detail out the reasons that customers’ premiums have changed
• Identify and market to prospects shopping for different coverages or better rates
• Create a funnel for our insured-facing quoting engines to generate leads for our brokers
• Establish KPIs and success metrics for all initiatives
• Collaborate with customer success and sales teams to ensure offerings meet market demands
• Drive strategic partnerships and integrations to enhance capabilities

We’re Excited to Learn More About You

Your experience may include:

• 10+ years’ experience leading teams that deliver highly successful and innovative SaaS products
• Product management experience with marketing automation platforms
• Proven success in taking products and ideas from inception to maturity
• Proven Success in developing products to drive revenue and earnings growth
• Track record of understanding customers’ needs intuitively and through objective measures
• Bachelor’s degree or equivalent; MBA preferred

You may have other skills or credentials, including:

• Salesforce experience
• Data Analytics experience
• Insurance industry experience

We know that talent comes from all backgrounds and experience levels. We encourage military members and their spouses, as well as candidates without a degree or a background in tech to apply!

When You Join Team Applied, You Can Expect:

A culture that values who you are and recognizes that you aren’t just an employee; you are a teammate, and you matter. We thrive on the benefits of our different experiences and celebrate the uniqueness our teammates bring to work with them every day.

We flex our time together, collaborating remotely and in-person to empower our teams to work in the ways that work best for them.

A comprehensive benefits and compensation package that centers our teammates and helps them to bring their best to work every day:

• Medical, Dental, and Vision Coverage
• Holiday and Vacation Time
• Health & Wellness Days
• A Bonus Day for Your Birthday
• Learn more about the people behind our products at https://www1.appliedsystems.com/en-us/about-us/jobs/

Your Security Matters:Our candidates’ personal information and online safety are top of mind for us. At Applied, we proactively protect your personal information and only communicate with candidates via a secure @appliedsystems.com email or through our official careers portal. Recruiters will never request payments, ask for financial account information or sensitive information like social security numbers.

EEO Statement

Applied Systems is proud to be an Equal Employment Opportunity Employer. Diversity and Inclusion is a business imperative and is a part of building our brand and reputation. At Applied, we don’t discriminate, and we are committed to recruit, develop, retain, and promote regardless of race, religion, color, national origin, sexual orientation, gender identity, disability, age, veteran status, and other protected status as required by applicable law.

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