Director, Platform Product Management

Walmart Canada; Mississauga; On-site; CAD 90,000 - 150,000; Full time

Job summary

An established industry player is seeking a Director of Platform Product Management to lead digital content strategies and enhance customer engagement. This pivotal role involves overseeing vendor onboarding, managing product information systems, and driving efficiencies in content generation. The successful candidate will collaborate with various teams to ensure high-quality content delivery while fostering a culture of excellence and integrity. If you're passionate about digital innovation and customer experience, this is a fantastic opportunity to make a significant impact.

Qualifications

• Experience in leading digital product content strategies.
• Strong understanding of vendor onboarding processes.

Responsibilities

• Own content generation for digital/OMNI product content.
• Manage and improve the Product Information Management system.

Skills

Product Management

Digital Content Strategy

Vendor Management

Content Creation

Data Analysis

Education

Bachelor's Degree

Master's Degree (preferred)

Tools

Product Information Management (PIM)

Content Management Systems

Job description

Join to apply for the Director, Platform Product Management role at Walmart Canada.

Position Summary: The Director of Digital Product Content is responsible for product and SKU level content at Walmart Canada. This role manages vendor onboarding, digital content collection, style guidelines, content creation, third-party catalogues, studio partnerships, and ratings & reviews for Walmart.ca. The director is a key member of the digital experience leadership team, contributing to customer experience and sales across channels.

What You'll Do:

1. Own content generation for digital/OMNI product content at Walmart Canada.
2. Manage and improve Walmart Canada's Product Information Management system (currently STEP, transitioning to GOI). Ensure content standards, taxonomy, and attributes are properly utilized and systems are aligned with business needs.
3. Ensure functionality and integration of vendor/merchant portals, developing roadmaps to maximize efficiency.
4. Drive product onboarding efficiencies, working with vendors to collect SKU content for the website and marketplace.
5. Develop and maintain category-specific digital content style guides, ensuring adherence by vendors and sellers, and leading governance for updates.
6. Lead Content Studio Partnerships (CSP) programs and manage third-party teams for content creation, ensuring alignment with SKU growth, quality, and cost targets.
7. Manage User Generated Content (UGC) programs, including ratings and reviews, to enhance customer engagement and conversion.
8. Partner with licensed and rich content providers to develop long-term content strategies, optimizing costs and value delivery.
9. Collaborate with merchandising teams to allocate resources and prioritize projects.
10. Train and mentor team members, conducting coaching, development plans, and performance reviews.

Leadership Expectations:

Respect the Individual: Build high-performing, inclusive teams; foster a culture of belonging; develop talent; and recognize contributions.

Acts With Integrity: Uphold high standards of ethics and compliance; promote a culture of transparency and accountability; support Walmart’s sustainability and community initiatives.

Serve Our Customers: Deliver business results with a customer-first approach; leverage data and insights for strategic planning.

Strive For Excellence: Continuously improve, innovate, and adapt to digital trends; foster a growth mindset and resilience.

Minimum Qualifications: Age 16 or older.

Preferred Qualifications: Not specified.

Walmart accommodates disability-related needs as required by law.

Location: 1940 Argentia Rd, Mississauga, ON L5N 1P9, Canada.