Director of Sales & Marketing

Nova Scotia Tourism Talent; Halifax; On-site; CAD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic Director of Sales and Marketing to lead a transformative rebranding effort. This exciting opportunity involves driving revenue growth, enhancing guest experiences, and fostering strong relationships within the community. As a key leader, you will inspire a high-performing team, develop innovative strategies, and oversee marketing initiatives to maximize occupancy and profitability. Join a supportive and innovative work environment where your contributions will make a significant impact in the hospitality sector. If you're passionate about creating exceptional experiences and ready to elevate your career, this role is perfect for you.

Benefits

Healthcare

Dental Insurance

Vision Insurance

Disability Insurance

Life Insurance

Wellness Days

Paid Holidays

On-site Gym

RRSP Matching

Hotel Travel Discounts

Qualifications

• 5+ years of senior-level experience in sales and marketing, preferably in hospitality.
• Strong expertise in forecasting, budgeting, and performance analysis.

Responsibilities

• Lead and inspire a high-performing sales and catering team to exceed revenue goals.
• Develop and execute innovative sales and marketing strategies aligned with company objectives.

Skills

Leadership

Sales and Marketing

Communication

Organizational Skills

Strategic Planning

Analytical Skills

Client Relationship Management

Creative Thinking

Education

Certificate/Diploma/Degree in Hospitality/Hotel Management/Business Administration

Tools

Marriott Lightspeed

CITY tools

Job description

Director of Sales and Marketing

Job description
Are you a results-driven leader with a passion for hospitality and a knack for inspiring teams? Do you thrive in a dynamic environment where your strategic vision and leadership skills can make a significant impact? Do you want to be a part of a Hotel Renovation and Re-brand and be part of something great? If so, we have the perfect opportunity for you!

The Hotel Halifax is seeking a Director of Sales and Marketing to guide our team through an exciting transition period as we re-brand to a Delta Hotels by Marriott in 2025. In this key leadership role, you’ll not only drive revenue but also shape the guest experience, foster strong relationships, maintain key stakeholders, and help lead a culture of excellence.

Why work with us:

• A competitive benefits package which includes healthcare, dental, vision, disability and life insurance
• Quarterly and annual incentives, plus hotel personal incentives
• Vacation, wellness days and paid holidays
• Dry cleaning, on-site covered parking and F&B perks
• RRSP matching
• Hotel travel discounts for both Marriott and SilverBirch
• Located in the heart of downtown Halifax

What You’ll Do:

• Direct and organize change management activities that lead to the successful onboarding of our new brand.
• Lead, develop, and inspire a high-performing sales and catering team to exceed revenue goals.
• Develop and execute innovative sales, catering, and marketing strategies aligned with company objectives.
• Strategically plan, guide, oversee, and evaluate sales and marketing team’s projects and operations.
• Leverage extensive brand and hotel industry experience to enhance asset value and drive revenue growth.
• Oversee brand positioning and marketing initiatives, ensuring alignment with the hotel’s strategic goals to maximize occupancy, profitability, and market share.
• Analyze market trends to stay ahead of the competition, driving both short- and long-term success.
• Oversee revenue optimization in collaboration with the Revenue Management team.
• Manage and evaluate the financial operations of the sales & marketing initiatives to ensure cost effectiveness and optimum utilization of resources by preparing and presenting profit plans/budgets to approving authorities.
• Participate in the development and execution of a strategic business plan by providing and analyzing current and projected sales data.
• Perform as an essential part of the Senior Leadership Team (SLT) to take on executive management projects and tasks.
• Foster a culture of “everybody sells”.
• Build and maintain strong client relationships through strategic negotiations and personalized service.
• Champion community engagement and ensure the hotel’s active representation in the local market.
• Direct the development of effective public relations, advertising and promotional campaigns, and measure the effectiveness of media spending and the effects on our competitive position.
• Optimize the use of Marriott Lightspeed and CITY tools and resources for maximum impact.
• More details of the role and responsibilities available.

What We’re Looking For:

• A motivated, enthusiastic leader with a polished professional demeanor who leads by example.
• Proven ability to inspire fellowship and to develop and maintain strong, productive relationships.
• Strong organizational and communication skills, with the ability to inspire and energize teams.
• Proven experience in sales and marketing leadership roles, preferably within the hospitality industry.
• Expertise in forecasting, budgeting, and analyzing sales and marketing performance.
• Objectively analyze information and draw a rational conclusion to maximize outcome.
• A critical and creative thinker that proactively seeks opportunities.
• A passion for delivering exceptional client, guest and associate experiences.
• A positive, collaborative attitude that encourages teamwork and recognition.

Qualifications:

• Certificate/Diploma/Degree in Hospitality/Hotel Management/Business Administration or equivalent, or equal industrial experience.
• At least 5 years of senior-level experience in sales, marketing, and catering, preferably in a full-service hotel environment.
• Demonstrated success in driving revenue, managing expenses, and leading high-performing teams.
• Thorough knowledge of social media strategy, campaign, and content development.
• Familiarity with marketing tools and industry best practices.
• An add-on for the demonstrated experience in utilizing Marriott sales systems.
• Must have a vehicle and be able to travel.

Why Join Us?

At SilverBirch Hotels & Resorts, we are committed to providing exceptional guest experiences and empowering our associates to achieve their career aspirations. As the Director of Sales & Marketing, you’ll have the opportunity to make a meaningful impact during an exciting period of change while enjoying a supportive, innovative, and rewarding work environment.

If you’re ready to take your career to new heights and make a lasting mark on the hospitality industry, we’d love to hear from you!

Apply to:

[e-mail]

Silverbirch Hotels & Resorts is supportive of workforce diversity and encourages applications from qualified individuals.

Job Types: Full-time, Permanent

Additional pay:

• Bonus pays

Benefits:

• Dental care
• Discounted or free food
• Employee assistance program
• Extended health care
• Life insurance
• On-site gym
• On-site parking
• RRSP match
• Vision care

Schedule:

• Monday to Friday

Experience:

• senior-level sales: 5 years (required)

Work Location:

In person