Director of Sales & Marketing

JRoss Recruiters; Halifax; On-site; CAD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic Sales and Marketing Leader to drive revenue growth and enhance brand visibility. In this pivotal role, you will develop and implement innovative strategies while leading a talented team to achieve exceptional results. Your expertise in financial management and market analysis will be crucial in identifying growth opportunities and optimizing resources. This position offers a competitive compensation package, including comprehensive benefits and exclusive perks, making it an exciting opportunity for those passionate about the hospitality sector. Join a forward-thinking organization and make a significant impact in the industry.

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Disability Insurance

Life Insurance

Performance-based Bonuses

Paid Time Off

Covered Parking

Food & Beverage Discounts

RRSP Matching Program

Qualifications

• 5+ years in senior sales and marketing leadership, ideally in hospitality.
• Strong skills in budgeting, forecasting, and performance analysis.

Responsibilities

• Develop and execute innovative sales strategies to exceed revenue targets.
• Lead and mentor a high-performing sales and catering team.

Skills

Leadership

Team Management

Revenue Growth

Budgeting

Digital Marketing

Social Media Strategy

Hospitality Sales Systems

Education

Diploma or Degree in Hospitality

Business Administration

Job description

Responsibilities

• Revenue & Sales Leadership: Develop and execute innovative sales and marketing strategies to exceed revenue targets.
• Team Development & Leadership: Lead, mentor, and inspire a high-performing sales and catering team.
• Brand & Market Positioning: Oversee brand initiatives, ensuring alignment with strategic goals to maximize profitability and market share.
• Strategic Planning & Market Analysis: Monitor industry trends, identify growth opportunities, and implement competitive strategies.
• Financial Management: Prepare and manage sales and marketing budgets to optimize resources and profitability.
• Client & Community Engagement: Foster strong relationships with key stakeholders and actively represent the organization in the local market.
• Marketing & Public Relations: Develop and execute promotional campaigns to enhance brand visibility and drive guest engagement.

Requirements

• Education: Diploma or degree in Hospitality, Business Administration, or a related field.
• Experience: Minimum of five years in a senior sales and marketing leadership role, preferably within the hospitality industry.
• Skills & Expertise:
  • Strong leadership and team management abilities.
  • Proven track record of driving revenue and market share growth.
  • Expertise in budgeting, forecasting, and performance analysis.
  • Knowledge of social media strategy and digital marketing tools.
  • Familiarity with hospitality sales systems (Marriott systems experience is an asset).
• Other Requirements: Must have a vehicle and be available for travel as needed.

Corporate Culture

This position offers a competitive compensation package, including:

• Comprehensive Benefits – Health, dental, vision, disability, and life insurance.
• Incentives & Bonuses – Performance-based quarterly and annual incentives.
• Paid Time Off – Vacation, wellness days, and paid holidays.
• Exclusive Perks – Covered parking, dry cleaning, and food & beverage discounts.
• Retirement Savings – RRSP matching program.
• Travel Benefits – Access to industry-leading hotel discounts.