Director of Sales And Marketing

Logix Brands Ltd.; Halifax; Remote; CAD 150,000 - 195,000; Full time

Job summary

Logix Brands Ltd. is seeking a Director of Sales & Marketing to drive revenue growth and brand positioning from a home office. This full-time position involves strategic sales planning, performance management, and collaboration with cross-functional teams, requiring significant travel within Canada and the USA. The ideal candidate will have over 10 years of experience and a proven sales management track record.

Benefits

Company cell phone and laptop computer provided

Vehicle mileage allowance of $0.70 per km

Reimbursed travel, meals, and accommodation

Qualifications

• At least 10 years of experience in building material sales.
• A track record of exceptional growth and performance.
• Successful sales management experience managing a sales staff.

Responsibilities

• Develop and implement comprehensive sales strategies.
• Set and achieve sales targets, quotas, and forecasts.
• Recruit, train, and lead the sales team.

Skills

Analytical Thinking

Problem Solving

Sales Management

Job description

Form Solutions is a leading expanded polystyrene manufacturer. A privately held company, it’s offices and 120,000 sq ft manufacturing facility are in Cobourg, Ontario.

In addition to other product offerings, the company manufactures, markets and sells Element ICF ( and Heat-Sheet Radiant Floor Panels ( to the eastern Canadian and USA markets through building material retail channels. Both products are market leaders in their respective building material categories.

Form Solutions ( is an owner and member of the Logix Brands consortium (

The Opportunity

The Director of Sales & Marketing at Form Solutions plays a critical role in driving the company's revenue growth, brand awareness, and market positioning. This is a full-time employment position. You will work from your home office but will be expected to attend numerous meetings in-office. This position will likely involve 40% – 50% travel to locations in Canada and USA.

Below are the core responsibilities :

Sales Strategy Development :

• Develop and implement comprehensive sales strategies aligned with the company’s overall business goals.
• Identify target markets and key customer segments.

Revenue Growth :

• Set and achieve sales targets, quotas, and forecasts.
• Monitor sales performance and adjust strategies to meet or exceed revenue goals.
• Recruit, train, and lead the sales team. You will have seven direct reports.
• Set performance metrics, conduct regular performance reviews, and provide ongoing coaching.

Customer Relationship Management :

• Develop and maintain strong relationships with key clients and stakeholders.
• Ensure customer satisfaction and loyalty through consistent follow-ups and addressing client concerns.

Market Analysis :

• Conduct market research to understand customer needs, competition, and
• industry trends.
• Utilize insights to refine sales strategies and identify new opportunities.
• Oversee the sales operations, including CRM systems, sales processes, and reporting.
• Collaborate with the finance department on pricing strategies and sales budgeting.

Marketing Responsibilities (20% Focus) :

• Create and execute comprehensive marketing plans that align with business objectives.
• Define and manage the marketing budget to optimize ROI.
• The primary marketing focus will be trade and home shows, point-of-sale marketing at retail locations and job sites, and contributions to the Logix Brands social media marketing programs.

Brand Management :

• Oversee brand positioning, ensuring consistency across all channels and materials.
• Develop strategies for enhancing brand visibility and reputation.

Content Creation & Management :

• Assist in the creation of marketing content, including brochures, websites, blogs,
• and video content.
• Ensure messaging is clear, consistent, and aligned with brand values.

Lead Generation :

• Develop and implement regional and local strategies for generating high-quality leads.
• Collaborate with the sales team to nurture leads and convert them into customers.

Market Research & Analysis :

• Conduct market research to understand consumer behavior, market trends, and competitive landscape.

Partnerships & Alliances :

• Identify and establish strategic partnerships and alliances to enhance marketing efforts and expand market reach.

Cross-Functional Responsibilities (10% Focus) :

Collaboration with Other Departments, and with other Consortium Partners :

• Work closely with production, customer service and finance teams to ensure alignment on company objectives and initiatives.
• Collaborate with Logix Brands support personnel and the sales and technical teams of our consortium partners.

Reporting & Analytics :

• Regularly report on sales and marketing performance to the executive team.
• Utilize data to measure the effectiveness of strategies and make data-driven decisions.

Budget Management :

• Manage and allocate resources efficiently.
• Ensure that all activities are cost-effective and within budget.
• Stay informed about the latest industry trends, technologies, and best practices.
• Continuously seek ways to innovate and improve sales and marketing processes.

Compensation Package

Base Salary -Up to $150,000 per annum, depending upon qualifications and experience

Bonus - Up to $45,000 per annum, based upon the attainment of annual sales targets

Benefits - Company cell phone and laptop computer provided

Vehicle mileage allowance of $0.70 / km paid

Reimbursed for approved travel, meals and accommodation expenses

Candidate Profile & Qualifications

• You pursue excellence with humility. You deliver what you promise.
• You are an independent, self managing professional with a talent for analytical thinking and problem solving.
• At least 10 years of experience in building material sales. A track record of exceptional growth and performance.
• Successful sales management experience – managing a sales staff of at least 3.
• A Sales Hunter and Farmer mentality – a track record of landing significant deals from unexpected places while managing and developing existing accounts.
• Able to effectively deliver presentations to large audiences.
• Strong technical aptitude for residential and light commercial construction.
• Insulated Concrete Form construction experience is a bonus.

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