Director of Production, Content, Monetization & Progression (Apex Legends)

Respawn Entertainment; Vancouver; On-site; CAD 161,000 - 225,000; Full time

Benefits offered by this job

Vacation time

Sick time

Top-up to EI/QPIP benefits

Health/dental/vision coverage

Life insurance

Disability insurance

Retirement plan

Job summary

HellaGoodAudio is seeking a Director of Production for Content, Monetization & Progression to lead the production organization responsible for live-service initiatives at global scale. You will manage Producers, shape delivery strategy, and partner with cross-functional teams to deliver high-quality player experiences.

You will establish ownership, coach teams, guide staffing, and step into execution when risk or complexity demands it.

Qualifications

• 10+ years of game development or comparable product-development experience.
• Experience directly managing Producers or production leaders.
• Experience leading cross-functional teams or a major portfolio within a large-scale live-service game.
• Experience producing seasonal content, progression, economy, monetization, rewards, storefronts, events, or related live-service systems.
• Demonstrated ability to balance player value, creative ambition, business goals, technical constraints, development cost, and team sustainability.
• Experience with portfolio planning, capacity management, dependencies, risk, resource allocation, and release readiness.
• Track record of leading significant co-development or external production relationships.
• Ability to lead through ambiguity and guide teams through complex product, organizational, and delivery changes.
• Strong communication skills for exec discussions and delivery/technical conversations.
• Fluency with qualitative and quantitative data to inform decisions.
• A player-first mindset for monetization and progression systems.

Responsibilities

• Lead and develop a team of Producers and Senior Producers, including performance management and hiring.
• Establish clear roles, decision rights, and expectations for production leadership.
• Partner with executives to shape organizational design and build a high-performing team.
• Own the integrated delivery roadmap across Content, Monetization, and Progression.
• Monitor capacity, dependencies, risk, quality, and release readiness; manage tradeoffs.
• Establish portfolio-level rhythms and scalable production practices.
• Identify and mitigate risks; empower Producers to execute day-to-day.
• Partner with Product Management, Creative, Analytics, and Finance to evaluate investments.
• Ensure monetization and progression plans support long-term player trust.
• Represent the portfolio in studio planning with clear assessments of health and risk.
• Own co-development and external production strategy with partner selection and budgets.
• Allocate internal/external capacity as priorities shift; integrate partners into the org.
• Establish planning, communication, and escalation across distributed teams.

Skills

Game development

Leadership

Cross-functional leadership

Portfolio planning

Stakeholder management

Data-driven decisions

Communication

Live-service games

Tools

Jira

Confluence

Job description

Director of Production,

Content, Monetization & Progression

Reports to: Executive Producer · Apex Legends

Apex Legends is one of the most played battle royales in the world, with tens of millions of active players across PC, console, and mobile. The Content, Monetization & Progression team sits at the center of how we keep that experience fresh, rewarding, and sustainable — owning seasonal content, in-game economy, player rewards, storefronts, and the progression systems that drive long-term engagement.

As Director of Production for Content, Monetization & Progression, you will lead the production organization responsible for these initiatives and influence the broader Production organization. Reporting to the Executive Producer, you will manage and develop a team of Producers and Senior Producers, own the integrated delivery strategy across multiple cross-functional teams, and shape the operating model through which our internal teams and external partners deliver high-quality player experiences at global scale.

This is a leadership-through-others role. You will establish clear ownership, coach sound judgment, guide staffing and resource decisions, and step into execution when risk or complexity requires it.

Responsibilities

People and Organizational Leadership

• Lead and develop a team of Producers and Senior Producers, including performance management, morale, career growth, succession planning, and hiring.

• Establish clear roles, decision rights, and expectations so production leaders have the context and authority to lead effectively.

• Partner with the Executive Producer and discipline leaders to shape organizational design, strengthen the production craft, and build an inclusive, high-performing team.

Portfolio and Delivery Leadership

• Own the integrated delivery roadmap across Content, Monetization, and Progression, translating product and creative goals into executable plans.

• Maintain clear visibility into capacity, dependencies, risk, quality, and release readiness, and lead tradeoffs across scope, investment, and timing.

• Establish portfolio-level operating rhythms and scalable production practices that remove bottlenecks, reduce friction, and improve predictability.

• Identify, mitigate, and resolve meaningful risks within constraints while empowering Producers to lead day-to-day execution

Player and Business Outcomes

• Partner with Product Management, Creative, Analytics, and Finance to evaluate investments across player value, engagement, business performance, development cost, and delivery risk.

• Be a partner to ensure monetization and progression plans support long-term player trust and a sustainable player experience.

• Represent the portfolio in studio planning and provide leadership with clear assessments of portfolio health, investment options, delivery confidence, and organizational risk.

Global Development and External Partnerships

• Own the co-development and external production strategy, including partner selection, scope, budget, governance, quality, and performance.

• Allocate internal and external capacity as live-service priorities change, and integrate partners into the broader development organization.

• Establish effective planning, communication, and escalation practices across distributed teams while continuously improving development pipelines and quality.

Qualifications

• 10+ years of game development, software, or comparable product-development experience, including leadership of a complex development portfolio.

• Experience directly managing Producers or other production leaders, including performance management, hiring, career development, and succession planning.

• Experience leading multiple cross-functional teams or a major portfolio within a large-scale live-service game.

• Experience producing seasonal content, progression, economy, monetization, rewards, storefronts, events, or related live-service systems.

• Demonstrated ability to balance player value, creative ambition, business goals, technical constraints, development cost, and team sustainability.

• Experience with portfolio planning, capacity management, dependencies, risk, resource allocation, and release readiness.

• A track record of leading significant co-development or external production relationships, including scope, budget, quality, and partner performance.

• Ability to lead through ambiguity and guide teams through complex product, organizational, and delivery changes.

• Strong communication skills, with the ability to move between executive investment discussions and detailed delivery or technical conversations.

• Fluency with qualitative and quantitative data to inform decisions, challenge assumptions, and communicate tradeoffs.

• A player-first mindset and an understanding of the responsibility involved in building monetization and progression systems for a large player community.

• Experience with portfolio planning and reporting tools such as Jira, Confluence, or comparable platforms.

Preferred Qualifications

• Experience launching and sustaining a large-scale competitive multiplayer or AAA live-service title.

• Experience leading teams across multiple studios, countries, or time zones.

• Experience guiding organizational change or evolving a production operating model.

• Contributions to the production community through mentorship, teaching, speaking, writing, or communities of practice.

Pay Transparency - North America

COMPENSATION AND BENEFITS

The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs).

PAY RANGES

• British Columbia (depending on location e.g. Vancouver vs. Victoria) $160,700 - $224,700 CAD
• Pay is just one part of the overall compensation at EA.
• For Canada, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, paid top-up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan to regular full-time employees. Certain roles may also be eligible for bonus and other incentive programs.