National Sales Marketing Manager

The Burke Group: Human Resources Specialists; Niagara Falls; On-site; CAD 108,000 - 132,000; Full time

Benefits offered by this job

Annual bonus

Paid vacation and personal days

On-site fitness facility

Employee product discounts

Job summary

The Burke Group: Human Resources Specialists in Canada is helping to recruit a National Sales & Marketing Manager to lead a national growth agenda. You will drive revenue growth across Canada by leading a team of marketing and sales professionals and aligning Retail, E-Commerce, and Brand Marketing.

You will report to the President, develop strategies, set KPIs, and mentor a high-performing commercial team while delivering measurable results in a fast-paced market.

Qualifications

• 5+ years of leadership experience managing marketing, sales, or commercial team
• Proven success coaching and developing high-performing teams
• 4+ years of hands-on digital marketing and e-commerce experience
• Experience with Canadian retail, dealer, distributor, or omnichannel sales environment
• Strong understanding of marketing analytics, pricing strategy, forecasting, and P&L management
• Experience leading organizational change and process improvement
• Ability to travel across Canada approximately 15-25

Responsibilities

• Developing and executing national sales and marketing strategies that support business growth
• Leading digital marketing initiatives across SEO, SEM, paid media, social media, e-commerce, and customer acquisition
• Building strong alignment between Retail Sales, E-Commerce, and Brand Marketing
• Establishing KPIs, forecasting sales performance, and monitoring marketing effectiveness
• Strengthening brand consistency across all customer touchpoints
• Managing key customer relationships and supporting national sales initiatives
• Leading weekly sales and marketing meetings while driving accountability and collaboration
• Coaching, mentoring, and developing a growing commercial team

Skills

Leadership

Digital marketing

E-commerce

Marketing analytics

Pricing strategy

Forecasting

P&L management

Change management

Travel readiness

Tools

Shopify

Amazon

GA4

WordPress

Job description

Lead Strategy. Build Teams. Drive Growth.

Are you a commercial leader who thrives at the intersection of sales, marketing, and leadership? We're recruiting on behalf of an established Canadian organization for an experienced National Sales & Marketing Manager to lead national growth initiatives, strengthen brand presence, and build a high-performing commercial team.

This is an outstanding opportunity for a hands-on leader who enjoys mentoring others, developing strategy, and delivering measurable business results.

Role:

As the National Sales & Marketing Manager, you will report directly to the President and lead a team of marketing and sales professionals to drive revenue growth across Canada

Your responsibilities will include:

• Developing and executing national sales and marketing strategies that support business growth


• Leading digital marketing initiatives across SEO, SEM, paid media, social media, e-commerce, and customer acquisition


• Building strong alignment between Retail Sales, E-Commerce, and Brand Marketing


• Establishing KPIs, forecasting sales performance, and monitoring marketing effectiveness


• Strengthening brand consistency across all customer touchpoints


• Managing key customer relationships and supporting national sales initiatives


• Leading weekly sales and marketing meetings while driving accountability and collaboration
  
• Coaching, mentoring, and developing a growing commercial team

Qualifications:

The ideal candidate is a strategic leader who enjoys developing people just as much as developing business.

Qualifications include:

• 5+ years of leadership experience managing marketing, sales, or commercial team


• Proven success coaching and developing high-performing teams


• 4+ years of hands-on digital marketing and e-commerce experience


• Experience with Canadian retail, dealer, distributor, or omnichannel sales environment


• Strong understanding of marketing analytics, pricing strategy, forecasting, and P&L management


• Experience leading organizational change and process improvement


• Ability to travel across Canada approximately 15-25

Experience with platforms such as Shopify, Amazon, GA4, WordPress, or similar digital ecosystems is considered an asset.

Why Join This Opportunity

This role offers the opportunity to make a significant impact at a growing organization representing nationally recognized consumer brands. You'll enjoy the autonomy to shape commercial strategy while building and mentoring an exceptional team.

• Starting salary of $120,000


• Annual performance bonus


• Paid vacation and personal days


• On-site fitness facility


• Employee product discounts

If you're a collaborative leader who enjoys building brands, developing people, and driving business growth, we'd love to hear from you.