Director, National Sales, Insurance Lending

General Bank of Canada; Edmonton; Remote; CAD 180,000 - 260,000; Full time

Benefits offered by this job

Salary and benefits

Group benefits

Tuition support

Professional development

Paid time off

Onsite gym and rooftop patio

Job summary

General Bank of Canada is seeking a Director, National Sales, Insurance Lending to lead business development and distribution for the bank’s insurance lending portfolio, with a focus on CSV lending and related insurance-backed financing. The role reports to the Managing Director, Corporate Development and requires building advisor relationships and expanding national reach.

The ideal candidate will have 10+ years in financial services, deep knowledge of permanent life insurance products, and a

Qualifications

• Ten or more years of relevant financial services experience with a track record in sales or business development.
• Direct experience with CSV lending, insurance lending, premium financing, or related insurance-backed financing.
• Strong knowledge of Canadian insurance distribution channels and lending fundamentals.

Responsibilities

• Lead national sales and distribution for the bank’s insurance lending business (CSV lending).
• Develop advisor and referral relationships and grow national opportunities.
• Ensure alignment with risk, regulatory requirements, and internal partners.

Skills

Business development

Sales leadership

Insurance lending

CSV lending

Credit risk

Education

Bachelor's degree in business/finance

Tools

CRM systems

Job description

General Bank of Canada (“GBC”) is a Schedule I Chartered Bank headquartered in Edmonton, Alberta, and part of the Wheaton Group. Since our entrepreneurial beginnings in the 1950s, we’ve grown into one of Canada’s fastest-growing small banks, delivering innovative financing solutions across the automotive, aviation, and commercial sectors.

At GBC, our values of Trust, Discipline, People First, and Innovation shape everything we do. Our agile, forward-thinking approach allows us to design smarter, more responsive banking solutions for a rapidly evolving digital world.

We’re proud to be certified as a Great Place to Work for seven consecutive years, reflecting our commitment to a culture where people feel supported, empowered, and inspired to do their best work.

Giving back is part of who we are. Since 1969, our long-standing partnership with United Way has supported meaningful volunteerism, fundraising, and community initiatives that make a lasting difference.

When you join General Bank of Canada, you become part of a team that’s not only shaping the future of banking but also strengthening the communities we serve. And yes, we genuinely love it here, and we think you will too.

The Opportunity

We’re looking for a Director, National Sales, Insurance Lending to join our Corporate Development team and play an important role in our continued growth. At GBC, you won’t just fill a role; you’ll help build what’s next. This is a great opportunity to make a real impact, develop your skills, and grow your career in a dynamic, people-first environment.

Reporting to the Managing Director, Corporate Development, the Director, National Sales, Insurance Lending is responsible for leading business development and distribution activities for the Bank’s insurance lending business, with a focus on cash surrender value (CSV) lending and other insurance-backed financing solutions.

In this role, you will develop and grow advisor and referral relationships, originate high-quality lending opportunities, and contribute to the development and enhancement of products, processes, and business capabilities. Working collaboratively with internal partners, you will support the growth of a scalable and sustainable insurance lending platform while maintaining alignment with the Bank’s strategic objectives, risk appetite, and regulatory requirements.

• Employment Type: Permanent; Full-time
• Workplace Model: Remote position. The ideal candidate will be based in the Greater Toronto Area (GTA), with consideration also given to candidates within the Eastern time zone and other locations.
• Working Conditions: Use of a computer and frequent interaction with employees and external contacts. Regular travel required to develop and maintain national industry relationships.
• Deadline to Apply: November 30, 2026

Position Responsibilities

Business Development & Distribution

• Develop and execute a national business development and distribution strategy for the Bank’s insurance lending business.
• Build and maintain productive relationships with insurance advisors, managing general agencies (MGAs), wealth professionals, referral partners, and other industry participants.
• Establish new distribution partnerships and represent the Bank within the Canadian insurance and advisor community.
• Maintain an active opportunity pipeline and provide timely reporting on business development activity, expected originations, and market feedback.

Insurance Lending & Origination

• Source, assess, and advance lending opportunities in coordination with Credit, Legal, Risk, Operations, and other internal partners.
• Provide subject-matter expertise on permanent life insurance, cash surrender value (CSV) lending, Immediate Financing Arrangements, and other insurance-backed credit structures.
• Support advisors and borrowers throughout the origination process while promoting a responsive, consistent, and high-quality experience.

Product & Business Development

• Monitor market trends, competitive activity, and emerging opportunities and recommend enhancements to product design, distribution strategy, and customer experience.
• Support the development of operating procedures, advisor onboarding practices, marketing materials, and scalable business processes.
• Contribute to the establishment of performance measures and portfolio growth objectives for the business.
• Promote a strong risk and compliance culture and ensure business development activities align with the Bank’s policies, risk appetite, and regulatory obligations.

What You Bring to the Table

Required Qualifications

• Ten or more years of relevant financial services experience, including a demonstrated record of success in sales, distribution, or business development.
• Post-secondary education in business, finance, economics, or a related discipline, or an equivalent combination of education and relevant experience.
• Direct experience with CSV lending, insurance lending, premium financing, Immediate Financing Arrangements, or related insurance-backed financing solutions.
• Deep knowledge of permanent life insurance products, insurance-based planning strategies, and Canadian insurance distribution channels.
• Strong understanding of lending and credit fundamentals, with the ability to identify well-structured opportunities and work effectively with underwriting and risk partners.
• Excellent communication, presentation, negotiation, and relationship management skills.
• Strong analytical decision-making skills, with the ability to evaluate relevant information, identify key issues, and make sound decisions in complex or evolving situations.
• Ability to create structure and clarity in an evolving business area and contribute to the development of new processes, frameworks, and approaches.
• Proven ability to build trusted relationships, expand professional networks, and identify business opportunities through a client-focused approach.
• Strong collaboration skills and the ability to work effectively across teams, levels, and functions.
• Strong communication and influence skills.
• A strong commitment to integrity, accountability, and transparency.
• Strategic thinking and commercial acumen, with the ability to balance growth, profitability, risk, and client needs.

Preferred Qualifications

• Established relationships within Canadian advisor, MGA, wealth management, or insurance distribution networks.
• Experience launching, developing, or scaling a specialized financial product or business line.
• Relevant insurance, financial planning, or lending credentials.

What GBC Brings to the Table

At General Bank of Canada, we offer more than just a paycheque. We offer the opportunity to build your career and elevate it to new heights. Our compensation package includes base salary, group benefits, and a matched retirement savings plan program.

Our group benefits ensure you and your dependents are covered for extended health, dental, and vision care. We also provide flexible spending accounts, replenished annually, to help cover additional medical and wellness expenses.

Recognized as one of the Best Workplaces for Mental Wellness in 2025 and 2026, we take mental health seriously. That's why we offer extra coverage for mental health practitioners and a dynamic employee assistance program.

As an employee, you can expect more than just our competitive compensation package, comprehensive group benefits, and matched retirement savings plan. We also offer the following:

• Generous paid time off to promote healthy work-life harmony.
• A collaborative work environment where your voice and opinions are valued.
• Exclusive employee perks, including discounts for various products and services.
• Beautiful downtown office location with an onsite gym and the best rooftop patio.
• Engaging social events, offering unique experiences and opportunities to connect with colleagues, meet new people and enjoy some fun.
• Professional development and tuition support to help you advance your career.
• Welcoming teams that celebrate diversity and prioritize inclusion.
• Give back to your community. As a proud partner of the United Way, we offer numerous initiatives throughout the year for you to get involved and make a meaningful impact.
• Make an impact. Join one of our employee-led committees to develop leadership skills, expand your network and contribute to our strong corporate culture.

Diversity, Equity and Inclusion

At General Bank of Canada, we believe that diversity drives innovation and fosters a culture of inclusion. We are proud to be an equal-opportunity employer, dedicated to creating a welcoming and supportive environment for all employees. We are committed to building a diverse and inclusive workforce that mirrors the rich diversity of our communities and customers.

Accessibility

We believe that accessibility is a fundamental aspect of our commitment to diversity, equity, and inclusion. Our goal is to ensure that every candidate has an equal opportunity to succeed during the interview process, and we will work with candidates requiring accommodations. If you require an accommodation, please reach out to our HR team directly ([e-mail]).

Employment Equity

We welcome and encourage applications from individuals of all backgrounds and abilities, including those who are underrepresented in the financial services industry. We do not discriminate based on race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, or any other legally protected status.

To learn how we collect, use, and protect your personal information during the recruitment process, please review our Applicant Privacy Notice at the following link: https://www.generalbank.ca/care