Director, Marketing and Sales Enablement

Sagen; Oakville; Hybrid; CAD 80,000 - 120,000; Full time

Job summary

An established industry player is seeking a Director of Marketing and Sales Enablement to drive impactful strategies that enhance customer experience and boost market share. This role offers the opportunity to lead a dedicated team, implement innovative marketing initiatives, and optimize sales processes. With a collaborative culture that values authenticity and excellence, this position promises to be both rewarding and challenging. If you're passionate about making a significant impact in the financial services sector and leading a high-performing team, this role is perfect for you.

Benefits

Annual Performance Bonus

Medical and Dental Benefits

Company Funded Pension Plan

Matching RRSP

TFSA

Work From Anywhere Days

Qualifications

• 7+ years of experience in sales marketing or sales enablement leadership.
• Proven success in executing impactful marketing strategies and sales training programs.

Responsibilities

• Lead a team to develop and execute strategies for sales enablement.
• Oversee high-profile customer events to maximize ROI.

Skills

Sales Enablement

Marketing Strategy

CRM Tools

Team Leadership

Customer Relationship Management

Data Analytics

Bilingual (English/French)

Education

University Degree

Tools

Salesforce

Power BI

Job description

Director, Marketing and Sales Enablement

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Director, Marketing and Sales Enablement

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We’re Sagen

Sagen is Canada’s leading private mortgage insurance company making home ownership more accessible to first time homebuyers. For the past 30 years we have been focused on being the most trusted partner for lenders and brokers.

We’re Sagen

Sagen is Canada’s leading private mortgage insurance company making home ownership more accessible to first time homebuyers. For the past 30 years we have been focused on being the most trusted partner for lenders and brokers.

Our expertise in superior customer service, thought leadership, and industry knowledge has allowed us to be a driving force for our most important stakeholder, our valued customers. Our best-in-class team across the country work tirelessly to make every deal the most important deal. We are 100% Canadian-owned and believe in helping all Canadians achieve their dream of homeownership.

Sagen’s collaborative culture inspires our people to be authentic and curious while pursuing excellence in what they do.

Ready to make an impact

Sagen is looking for a Director, Marketing & Sales Enablement, who will be responsible for leading a team dedicated to developing and executing strategies that empower the national and regional sales teams, enhancing the customer experience and driving market share growth. Through sales enablement programs, targeted marketing initiatives, high-profile events, and optimized sales tools, you will ensure a best-in-class approach to sales and marketing operations.

Here is where you will be focusing to ensure your success

People Leadership and Influence

• Through effective leadership, foster a collaborative, proactive, engaged, and adaptable team culture while influencing key stakeholders across the business.
• Provide coaching, feedback and professional development opportunities to the team to ensure ongoing development of their knowledge and skills.
• Work closely with cross-functional teams, including analytics and operations, to ensure ongoing alignment of customer initiatives.
  
  

Marketing & External Communications

• Develop and execute national marketing and communications plans, including digital and social media initiatives, which support the business strategy and elevate brand awareness.
• Champion a customer-centric marketing approach that delivers meaningful value to customers through targeted messaging, engagement, and content-driven communication and experiences.
  
  

Sales, Product and Marketing Alignment

• Partner with the sales leadership team to implement value-driven marketing initiatives that align with sales objectives, address customer needs, and support overall commercial strategy.
• Support the implementation of a sales methodology and governance framework that establishes clear processes and consistent practices to guide the sales teams and broader business.
• Partner with Sales, Risk and Underwriting leadership to establish road maps to ensure the deployment of new or existing product changes are communicated and implemented effectively.
  
  

Sales Training and Development

• Lead the development and execution of ongoing sales training programs and tools to equip the national and regional sales team with the skills, knowledge, resources needed to maximize their effectiveness.
  
  

Customer Events

• Oversee and manage various high-profile customer events in collaboration with the national and regional sales teams, ensuring alignment with business objectives and maximizing return on investment.
  
  

Performance and Process Optimization

• Leverage data and analytics to evaluate key performance indicators (KPIs) and metrics, collaborate with sales leadership to identify skill and process gaps, and recommend solutions to drive efficiency and sustained adoption.
• Support the implementation of sales technology solutions, such as CRM systems and analytics tools, to streamline processes and drive productivity.
• Stay abreast of industry’s best practices, emerging trends, and drive continuous improvement initiatives within the team.
  
  

What We Are Looking For

• 7+ years of sales marketing, or sales enablement leadership experience within the financial services industry.
• Demonstrated success in executing impactful marketing strategies, sales enablement initiatives, and sales training programs, with a strong foundation in leveraging processes, methodologies and technologies to drive measurable results.
• Effective people leader with the ability to coach, mentor and motivate others to achieve results.
• Proven success with CRM tools, sales enablement platforms and analytics software (e.g., Salesforce, Power BI).
• Superior relationship management skills with the ability to effectively influence internal stakeholders, and leadership.
• Proven success in managing multiple priorities and deadlines, in a fast-paced, high-volume environment.
• Excellent verbal and written communication skills with the ability to influence at all levels of the organization.
• Results oriented with a strong customer focused attitude.
• Resilient and continues to challenge the norm and looks for ways to drive results.
• Ability to lead and deliver projects with stakeholders from across the business.
• University degree.
• English / French bilingual skill is an asset.
  
  

This position requires work from our Oakville office but offers a flexible hybrid work model that allows employees to work remotely from their home office.

What's In It for you!

At Sagen we understand that your health and financial well-being are equally important and offer a total rewards package that includes competitive compensation, annual performance bonus, medical and dental benefits, company funded pension plan, matching RRSP, TFSA and/or Non-registered Savings Plans, work from anywhere days, and an environment that creates a sense of belonging to inspire you to be your very best.

Ready to join Sagen

At Sagen, we are committed to building a diverse and inclusive workplace, as evidenced by our partnerships with the Canadian Centre for Diversity and Inclusion (CCDI) and Black Mentorship Inc. We strive to create a sense of belonging where all employees, from every background and ability, are welcomed, respected, and empowered to be their authentic selves.

Throughout the selection and hiring process, we encourage candidates to request accommodation to meet their individual needs.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

• Industries

  Insurance and Financial Services

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