Director, Enterprise Paid Media & Growth (Hybrid)

Cineplex Entertainment LP; Toronto; Hybrid; CAD 100,000 - 145,000; Full time

Job summary

Cineplex Entertainment LP in Toronto is seeking a Director, Paid Media to lead Cineplex’s enterprise paid media and advertising function, shaping integrated media strategy across Cineplex, The Rec Room, and Playdium, with a focus on audience growth and revenue performance.

This hybrid role requires 3 days in the office weekly at 1303 Yonge Street and leads a team of strategists, planners, buyers, and analysts to drive full-funnel marketing effectiveness and measurable business results.

Qualifications

• Undergraduate degree in Business, Marketing, Communications, and/or Media.
• 10+ years of progressive experience leading paid media, performance marketing, and audience growth initiatives within complex, multi-channel organizations.
• 6+ years of leadership experience managing and developing high-performing teams.
• Demonstrated success managing large-scale media investments and delivering measurable business results.
• Expertise across paid search, social, programmatic, display, video, DSPs, ad-serving technologies, and marketing technology ecosystems.
• Advanced analytical capabilities with experience developing measurement frameworks, forecasting models, attribution methodologies, and performance optimization strategies.
• Strong communication with experience developing and presenting strategic recommendations and performance insights to senior leadership and executives.
• Demonstrated success managing cross functional stakeholders including agency, technology, and media partner relationships.
• Strong financial acumen, including budget management, forecasting, investment planning, and ROI optimization.

Responsibilities

• Lead the enterprise paid media strategy aligned with business and revenue goals.
• Develop and execute integrated full-funnel media strategies across channels.
• Drive customer acquisition, retention, engagement, and revenue growth through data-driven media investments.
• Oversee forecasting, budget allocation, vendor management, and governance to support revenue objectives.

Skills

Strategic leadership

Budget management

Media planning

Analytics

Stakeholder management

Education

Undergraduate degree in Business/Marketing/Communications/Media

Tools

DSPs

Ad-tech ecosystem

Job description

Cineplex Entertainment LP in Toronto is seeking a Director, Paid Media to lead Cineplex’s enterprise paid media and advertising function, shaping integrated media strategy across Cineplex, The Rec Room, and Playdium, with a focus on audience growth and revenue performance.

This hybrid role requires 3 days in the office weekly at 1303 Yonge Street and leads a team of strategists, planners, buyers, and analysts to drive full-funnel marketing effectiveness and measurable business results.