Director, Demand Generation

Toast; Vancouver; On-site; CAD 130,000 - 160,000; Full time

Benefits offered by this job

Equity ownership

Health & dental

Flexible vacation policy

Direct leadership access

Ownership of pipeline ROI

Competitive base salary

Job summary

Toast, a fast-growing B2B SaaS company, is seeking a Director of Demand Generation in Vancouver to own marketing-to-pipeline linkage across channels and campaigns. You will work closely with sales leadership to turn initiatives into qualified opportunities and drive measurable pipeline growth.

In a lean, distributed team, you will plan multi-channel programs, lead event strategy, and develop AI-enabled workflows to optimize demand gen operations. Direct access to leadership supports rapid impact.

Qualifications

• Experience leading multi-channel B2B SaaS demand gen programs end-to-end.
• Proven ability to align marketing with sales and SDR teams on messaging & targets.
• Experience planning and executing in-person and virtual events.
• Ability to operate efficiently in lean teams with limited budgets.
• Experience overseeing and mentoring team members or managers.
• Experience building community or creator partnership programs desired.
• Flexibility handling budget cuts or downsizing is a plus.

Responsibilities

• Own demand generation campaigns from concept to launch across email, paid, and webinars.
• Project manage campaigns, report performance, and adjust strategy based on results.
• Plan and execute the full event calendar, including keynotes and sponsorships.
• Build community and partnership programs and coordinate event logistics.
• Own relationship with SDR manager; set strategy, segments, talk tracks, incentives, budget.
• Partner on SDR hiring, coaching, and performance; review pipeline data to refine strategy.
• Provide day-to-day leadership on marketing operations, prioritizing workload.
• Partner with revenue operations on larger systems projects.
• Develop and implement AI workflows into day-to-day demand gen operations.

Skills

Demand generation

B2B SaaS

Multi-channel campaigns

Sales alignment

Event planning

Leadership

Budget management

Partnership programs

AI workflows

Job description

Job Description

Toast is recruiting on behalf of a fast growing B2B SaaS company in the competitive intelligence space. The company uses AI to turn market, competitor, and buyer signals into insights that revenue teams can act on, helping organizations win more competitive deals. Based in Vancouver with hubs in other major cities, the team is small, globally distributed, and scaling quickly, having grown through several recent acquisitions. They're hiring a Director, Demand Generation to own the connection between marketing output and sales pipeline, working closely with sales and marketing leadership to turn campaigns and events into qualified opportunities.

Responsibilities

• Own demand generation campaigns from concept to launch across email, paid, and webinars, partnering with content and design on creative
• Project manage every campaign, report on performance, and adjust strategy based on results
• Plan and execute the full event calendar, including keynotes, sponsorships, booths, and follow-up campaigns
• Build community and partnership programs and coordinate all logistics for events, in person and virtual
• Own the relationship with the SDR manager and set strategy including target segments, talk tracks, incentives, and budget
• Partner on SDR hiring, coaching, and performance, and review pipeline data to refine strategy
• Provide day to day leadership on marketing operations, prioritizing workload and building efficient systems and processes
• Partner with revenue operations on larger systems projects
• Develop and implement AI workflows into day to day demand gen operations

Requirements

• Experience running multi channel B2B SaaS demand gen campaigns end to end
• Experience coordinating with sales or SDR teams on targeting, messaging, and talk tracks
• Experience planning and executing events, both in person and virtual
• Comfortable operating with a lean team and limited budget, finding efficiency through process rather than headcount
• Experience managing or closely overseeing another person's work
• Experience managing an SDR manager or another sales adjacent function directly would be a plus
• Experience building community or creator partnership programs would be an asset
• Having operated through a budget cut or team downsizing is considered a plus

Benefits

• Base salary of CA$130,000 to CA$160,000
• Equity ownership through an employee stock option plan
• Extended health and dental coverage starting on day one
• Flexible, uncapped vacation policy
• Direct access to company leadership, including the CEO
• The opportunity to shape the demand gen function at a company actively helping revenue teams win more competitive deals, with measurable ownership over pipeline growth and campaign ROI