Director, Insights & Analytics

Wpp; Toronto; Hybrid; CAD 110,000 - 160,000; Full time

Job summary

WPP is seeking an Analytics Director to join Media Futures Group, with responsibility for media effectiveness measurement, campaign analysis and client communication. You will work with a leading advertiser to harness data and improve campaign performance, developing and deploying measurement solutions.

We offer training, access to Google Cloud Platform, and a global analytics community. The role involves hybrid work, leadership of analysts, and shaping future measurement approaches across

Responsibilities

• Be the Architect of Measurement: Develop and execute cutting-edge measurement and analysis plans that align with client objectives and unlock valuable insights from online and offline marketing campaigns
• Client Stakeholder Engagement: Build trusted relationships with senior client marketing, analytics, and data leads, acting as a knowledgeable and credible day-to-day strategic partner
• Drive Optimization & Innovation: Analyze campaign performance, identify opportunities for optimization, and champion data-driven recommendations to elevate campaign effectiveness
• Lead with Expertise: Serve as the go-to expert for internal teams and clients, providing thought leadership, guidance, and support on all things related to marketing analytics
• Empower a Team of Analysts: Mentor, coach, and inspire a team of talented analysts, fostering a culture of collaboration, growth, and analytical excellence
• Shape the Future of Measurement: Continuously explore and implement new technologies and methodologies, staying ahead of the curve and driving innovation within the departments
• Marketing & Business Effectiveness: Lead the creation of clear, robust and thought-provoking campaign reviews and insights, and show the wider team/clients how to improve effectiveness.

Job description

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

We are seeking an Analytics Director to join Media Futures Group, a dedicated division serving Google. The team focuses on media effectiveness measurement, campaign analysis and client communication. You will be working with a leading advertiser to harness their data and improve the performance of their campaigns, developing and deploying media measurement solutions.

Communication with client stakeholders and effective management of assigned tasks is critical in this role. We have invested in giving you the tools to make you as successful as possible, including training/development, full access to Google Cloud Platform and a wider global community of analysts and data scientists.

What You’ll Do:

• Be the Architect of Measurement: Develop and execute cutting-edge measurement and analysis plans that align with client objectives and unlock valuable insights from online and offline marketing campaigns
• Client Stakeholder Engagement: Build trusted relationships with senior client marketing, analytics, and data leads, acting as a knowledgeable and credible day-to-day strategic partner.
• Drive Optimization & Innovation: Analyze campaign performance, identify opportunities for optimization, and champion data-driven recommendations to elevate campaign effectiveness.
• Lead with Expertise: Serve as the go-to expert for internal teams and clients, providing thought leadership, guidance, and support on all things related to marketing analytics.
• Empower a Team of Analysts: Mentor, coach, and inspire a team of talented analysts, fostering a culture of collaboration, growth, and analytical excellence
• Shape the Future of Measurement: Continuously explore and implement new technologies and methodologies, staying ahead of the curve and driving innovation within the departments.
• Marketing & Business Effectiveness: Lead the creation of clear, robust and thought-provoking campaign reviews and insights, and show the wider team/clients how to improve effectiveness. Deliver insightful campaign reviews with actionable recommendations to improve marketing effectiveness.

Skills and Experience

• Analytical Powerhouse: 7+ years of experience in online and offline marketing, web analytics, analysis of paid media campaigns, with a proven ability to translate data into actionable insights.
• Knowledge of applying measurement to media campaigns through Meta/Google, through brand and conversion lift studies, matched market tests or otherwise
• Leadership Acumen: 3-5 years of experience leading and mentoring teams, fostering a positive and collaborative environment.
• Client-Focused Mindset: Exceptional communication and interpersonal skills, with a knack for building strong relationships and understanding client needs.
• Passion for Innovation: A relentless curiosity and drive to explore new technologies and methodologies, constantly seeking ways to push the boundaries of marketing analytics.
• Strong understanding of what data points can be collected and analysed in a digital campaign, and how each data point should be analysed. Including knowledge of media data and incremental measurement, including both Direct Response and Brand campaigns
• Strong analytical and problem-solving skills, with working knowledge of advanced measurement tools including MMM, MTA, Sales Lift, and Brand Studies.
• Strong understanding of what data points can be collected and analysed in a digital campaign, and how each data point should be analysed. Including knowledge of media data and incremental measurement, including both Direct Response and Brand campaigns.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

The base salary for this position at the time of this posting may range between the values at the bottom of this posting. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.

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$110,000 - $160,000 CAD