Director, Brand Management

Neo Financial Technologies Inc.; Toronto; On-site; CAD 90,000 - 130,000; Full time

Job summary

Neo Financial Technologies Inc. is seeking a Director of Brand Management who will shape brand narrative and lead integrated campaigns. The role demands a strategic leader with extensive experience in brand marketing, communications, and strong storytelling capabilities. The ideal candidate thrives in high-growth environments and is driven to create a compelling brand presence.

Benefits

Equity through stock options

Commitment to an inclusive workplace

Supportive team environment

Qualifications

• 8–10 years of experience in brand, marketing, or communications.
• Experience in consumer tech or fintech preferred.
• Proven ability to lead integrated marketing campaigns.

Responsibilities

• Lead integrated brand campaigns from strategy to execution.
• Manage media and communications strategy and agency partners.
• Mentor and grow a small team across social media and communications.

Skills

Brand Leadership

Strategic Thinking

Communication

Storytelling

Creativity

Education

Bachelor's Degree in Marketing or related field

Job description

Join us to build a more rewarding financial future for all Canadians

At Neo, we’re on a mission to build a more rewarding financial future for all Canadians. Life at a rapidly expanding tech startup isn’t for everyone. It’s complex, fast-paced, high-pressure, but also incredibly fulfilling. Since its founding in 2019, Neo has gained incredible traction and is one of the fastest-growing fintech companies in Canada.

• LinkedIn’s Top Startup in Canada for 2022 and 2023
• Top-ranked mobile apps and credit cards
• Team of 700+ people
• 1M+ customers

The Role

We’re looking for a bold, strategic brand leader to drive how Neo shows up to customers, to media, and to the market. As Director of Brand Management, you’ll oversee brand storytelling, integrated campaigns, PR and social. You’ll work closely with the executive team and report to the VP of Brand to help shape the voice, reputation, and cultural relevance of one of Canada’s most ambitious fintech companies.

This role is built for someone who can toggle between big-picture brand building and boots-on-the-ground execution. Someone who knows how to turn a product launch into a narrative, a campaign into a movement, and a press moment into lasting momentum.

What you'll be doing:

Brand Marketing

• Lead integrated brand campaigns from creative briefing and channel strategy to production and measurement
• Translate company objectives into clear messaging frameworks and campaign plans
• Work with cross-functional teams (growth, product, content) to bring the brand to life across every touchpoint
• Develop brand playbooks, tone of voice guides, and creative toolkits to scale storytelling with consistency
• Ensure a consistent, compelling brand identity across paid, earned, owned, and shared channels

Communications & PR

• Own Neo’s media and communications strategy including product announcements, founder thought leadership, and corporate storytelling
• Manage agency partners to secure earned media coverage, editorial features, and speaking opportunities
• Build comms strategies that drive credibility, from customer trust to investor confidence
• Help shape Neo’s POV on key industry issues and translate it into timely, relevant content
• Orchestrate the social strategy and social roadmap in partnership with the Social Media manager
• Ensure messaging consistency across platforms and audiences

Leadership

• Mentor and grow a small team across social, and communications
• Collaborate with senior leadership on brand reputation, narrative development, and proactive storytelling opportunities

Who we are looking for:

• 8–10 years of brand, marketing, or communications experience ideally with time spent in consumer tech, fintech, or high-growth environments
• A sharp strategic mind paired with strong creative instincts
• Experience leading integrated marketing campaigns across paid, earned, and owned media
  Proven ability to shape messaging that’s as clear as it is compelling
• A background in working with PR or media partners, with a solid understanding of the Canadian media landscape
• Natural storytelling ability, with the judgment to know what matters, when to speak, and how to be heard
• High comfort operating in fast-moving, high-change environments

Working at Neo:

The people who thrive at Neo are resourceful, growth-oriented, and driven to win. We hold ourselves to high standards because we’re on a mission that matters: to build a more rewarding financial future for all Canadians. As individuals and as a team, we constantly challenge ourselves and each other to do our best work for our customers. Our commitment to customer success drives everything we do, from building intuitive products to providing exceptional support at every step of their journey. If this resonates with you, keep reading.

We trust, respect, and support each other. This means honest conversations, constructive input, and continuous support. You’ll be surrounded by people who push you to be your best. We primarily collaborate in person across our Calgary, Winnipeg, and Toronto offices. As we evolve rapidly, we’re looking for change-makers who thrive on challenge—people who would rather blaze a trail through uncertainty than follow a well-paved path.

All team members have a stake in Neo’s success and earn meaningful equity through stock options. This ownership mindset is at the heart of everything we do — when Neo grows, we all grow. If you’ve heard that Neo employees work hard, it’s true. We hold ourselves accountable for delivering on our commitments to our customers, partners, and each other. Working at Neo means taking ownership of your work and driving results, knowing that your contributions directly impact the company’s success.

Apply with us:

We believe in equal opportunity and are committed to creating an inclusive climate where everyone can thrive. Customers trust us with their finances, so successful candidates for this position will be required to undergo a security screening, including a criminal records check and a credit check.

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