Digital Website Publisher

CI Financial; Toronto; On-site; CAD 55,000 - 95,000; Full time

Benefits offered by this job

Modern HQ location near Union Station

Training Reimbursement

Paid Professional Designations

Employee Savings Plan (ESP)

Corporate Discount Program

Enhanced group benefits

Parental Leave Top-up

Fitness membership discounts

Job summary

CI Financial seeks a Digital Website Publisher to manage website operations, ensuring accurate, accessible content across platforms. You will optimize UX and SEO, publish updates, and collaborate with marketing, IT, and vendors on campaigns and personalization initiatives.

Responsibilities include monitoring performance with analytics, leading testing (A/B/multivariate), and improving content strategies. A strong CMS background (preferably Adobe Experience Manager) plus 3–5 years' experience

Qualifications

• Bachelor's degree in marketing, Web Design/Development, or related field.
• Minimum 3–5 years of experience managing websites, digital content, or online user experience.
• Strong understanding of SEO, web analytics, and UX principles.
• Experience with content management systems (CMS), preferably Adobe Experience Manager or similar platforms.
• Ability to analyze data and translate insights into practical improvements.
• Knowledge of A/B testing, conversion optimization, and digital design best practices.
• Detail-oriented with excellent organizational and project management skills.
• Strong written and verbal communication skills.
• Creative problem-solver with both technical and strategic abilities.

Responsibilities

• Oversee daily website operations and ensure content is accurate, up to date, and functional.
• Publish content updates across landing pages, campaigns, microsites, and other digital assets.
• Ensure content aligns with brand guidelines, tone of voice, accessibility standards, and WCAG requirements.
• Maintain evergreen content for long-term SEO relevance.
• Collaborate with cross-functional teams to support campaigns and personalization initiatives.
• Serve as CMS expert, including publishing best practices and training others.
• Document publishing standards and workflows to improve team efficiency.

Skills

SEO and web analytics

UX principles

A/B testing

Conversion optimization

Data analysis

Project management

Communication skills

Creative problem-solving

Education

Bachelor's degree in marketing, Web Design/Development, or related field

Tools

Adobe Experience Manager

CMS

Google Analytics

Job description

At CI, we see a great place to work as one that is a safe place for everyone to have a voice, where people are empowered to take ownership over meaningful work, where there is an opportunity to grow through stretching themselves, where they can work on innovative products and projects, and where employees are supported and engaged in doing so.

The Digital Website Publisher will ensure all web content and digital assets are managed, published, and optimized to deliver an accurate, engaging, and accessible user experience across all platforms. This role is responsible for overseeing daily website operations, maintaining brand and accessibility standards, and driving continuous improvements through analytics, SEO, and emerging digital trends. Acting as a subject matter expert for CMS publishing and digital best practices, the Publisher will collaborate with cross-functional teams to support strategic campaigns, personalization initiatives, and the organization’s digital transformation goals.

WHAT YOU WILL DO

Website Operations & Content Management

• Oversee daily website operations, ensuring all content is accurate, up to date, and fully functional.
• Manage and publish content updates across landing pages, campaign pages, microsites, and other digital assets. Ensuring content accuracy and timely publication.
• Ensure web content aligns with brand guidelines, tone of voice, accessibility standards, and organizational priorities, awareness around WCAG 2.1 requirements and web best practices.
• Maintain and update evergreen content to ensure long‑term value and SEO relevance.
• Partner with cross‑functional teams (marketing, third party vendors, IT) to ensure content supports ongoing campaigns, personalization initiatives, and strategic goals.
• Serve as a subject matter expert for content management systems (CMS) - creating, editing, troubleshooting, and training others on publishing best practices.
• Document publishing standards, workflows, and best practices to improve team efficiency and knowledge sharing.

Web Performance, Analytics & Optimization

• Analyze user behavior, traffic patterns, and site performance using analytics tools (e.g., Google Analytics, Adobe Analytics).
• Generate regular reports with actionable insights to improve user engagement, navigation, and conversion rates.
• Lead A/B and multivariate testing on landing pages, calls-to-action, and other elements to optimize user experience and conversions.
• Collaborate with the Technology and UX teams to enhance website usability, page load speed, mobile responsiveness, and accessibility compliance (e.g., WCAG standards).
• Recommend and implement enhancements based on performance data and industry best practices.

Search Engine Optimization (SEO) & AI Discovery

• Conduct keyword research and competitive analysis to identify content opportunities and gaps.
• Implement on‑page, off‑page, and technical SEO strategies to improve search visibility and rankings.
• Monitor SEO and search trends to adapt content and metadata accordingly.
• Provide regular recommendations for content optimization based on search analytics, user intent, and engagement data.
• Stay informed about evolving content discovery channels - including AI-driven search platforms and interfaces and how they interpret and surface organizational content.
• Monitor emerging trends in web publishing, content personalization, and digital engagement.
• Pilot and test innovative digital experiences that enhance supporter engagement, storytelling, and fundraising impact.
• Collaborate with internal teams to prototype and evaluate new tools, formats, and technologies prior to full‑scale rollout.
• Explore opportunities for personalized content delivery tailored to audience segments using data‑driven insights.
• Contribute to the organization’s digital transformation by recommending scalable, sustainable improvements in publishing workflows and content strategy.

WHAT YOU WILL BRING

• Bachelor's degree in marketing, Web Design/Development, or related field.
• Minimum 3–5 years of experience managing websites, digital content, or online user experience.
• Strong understanding of SEO, web analytics, and UX principles.
• Experience with content management systems (CMS), preferably Adobe Experience Manager or similar platforms.
• Ability to analyze data and translate insights into practical improvements.
• Knowledge of A/B testing, conversion optimization, and digital design best practices.
• Detail‑oriented with excellent organizational and project management skills.
• Strong written and verbal communication skills.
• Creative problem‑solver with both technical and strategic abilities.

CI Financial is an independent company offering global wealth management and asset management advisory services through diverse financial services firms. Since 1965, we have consistently anticipated and responded to the changing needs of investors. We are driven by a commitment to provide individuals and institutions with the highest‑quality investments and advice. Our commitment to the highest levels of performance means that whatever their position, CI employees must be comfortable in a fast‑paced environment that will stretch them to tap into their highest potential. Employees with a healthy dose of ambition, a desire to commit to a curious mindset for continuous learning, and a willingness to go the extra mile thrive at CI.

WHAT WE OFFER

• Modern HQ location within walking distance from Union Station
• Training Reimbursement
• Paid Professional Designations
• Employee Savings Plan (ESP)
• Corporate Discount Program
• Enhanced group benefits
• Parental Leave Top‑up program
• Fitness membership discounts

This role follows our in‑office work model and requires employees to be onsite four days per week to support collaboration and business needs.

This opportunity is for an existing vacancy with the company. The anticipated base salary range for this position is $55,000 to $95,000. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a bonus program. In addition, The Company offers a variety of benefits to eligible employees, including health insurance coverage, wellness programs, life and disability insurance, retirement savings plans, paid leave programs, education‑related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company.

We are focused on building a diverse and inclusive workforce.