Digital Trade Marketing Manager

Labatt Breweries of Canada; Toronto; On-site; CAD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Digital Trade Marketing Manager to lead innovative digital marketing strategies. This role focuses on enhancing brand awareness and driving customer acquisition through effective online presence management and e-commerce growth. You'll collaborate with cross-functional teams to ensure consistent messaging while managing budgets and analyzing campaign performance. Join a company recognized for its commitment to employee growth and community impact, where you can make a meaningful difference in the digital landscape.

Benefits

Health, dental, and mental health coverage

Retirement plans with company matching

Family support benefits

Wellbeing resources

Annual product allotment

Qualifications

• Knowledge of digital marketing channels and tools.
• Experience managing digital ad campaigns and budgets.

Responsibilities

• Create and implement digital marketing strategies.
• Oversee campaign websites and optimize content.
• Plan and execute digital advertising campaigns.

Skills

SEO

SEM

Social Media Marketing

Email Marketing

Analytical Skills

Communication Skills

Creative Problem-Solving

Education

Post-secondary education

Tools

Google Analytics

Shopify

Job description

Join to apply for the Digital Trade Marketing Manager role at Labatt Breweries of Canada.

Get AI-powered advice on this job and more exclusive features.

Company Overview: Founded over 175 years ago, Labatt is one of Canada's leading breweries, known for iconic brands like Budweiser, Bud Light, Michelob Ultra, and more. With over 3,600 employees and 10 breweries across Canada, we are committed to brewing great-tasting, high-quality beers and serving our communities.

Role Summary: The Digital Marketing Manager develops and manages digital marketing strategies to enhance brand awareness, drive website traffic, and acquire customers.

Job Responsibilities:

1. Digital Strategy Development: Create and implement digital marketing and conversion strategies to meet business objectives.
2. Online Presence Management: Oversee campaign websites, optimize content, SEO, and UX to increase traffic and sales.
3. E-Commerce Experience: Support Shopify stores and manage revenue growth on the platform.
4. Digital Advertising: Plan and execute campaigns across Google Ads, social media, and other paid channels.
5. Analytics and Reporting: Measure campaign performance, analyze data, and recommend improvements.
6. Market Research: Conduct research to stay ahead of industry trends and identify opportunities.
7. Budget Management: Allocate and manage digital marketing budgets effectively.
8. Team Collaboration: Work with cross-functional teams to ensure consistent messaging and branding.

Qualifications:

• Post-secondary education.
• Knowledge of digital marketing channels and tools (SEO, SEM, social media, email marketing).
• Experience managing digital ad campaigns and budgets.
• Strong analytical skills with proficiency in Google Analytics or similar tools.
• Excellent communication and teamwork skills.
• Creative problem-solver with attention to detail.
• Stay updated on digital marketing trends.

Why Join Labatt: As one of Canada's Top 100 Employers, we foster a culture of innovation, community impact, and employee growth. We offer comprehensive benefits, inclusive environment, and opportunities to make a difference.

Benefits:

• Health, dental, mental health, and disability coverage.
• Retirement plans with company matching, RRSP & TFSA options.
• Family support benefits, parental leave top-ups.
• Wellbeing resources and employee assistance programs.
• Annual beer and beverage product allotment.

Equal Opportunity: Labatt is committed to diversity and inclusion. We encourage persons with disabilities to request accommodations during the recruitment process.

For inquiries, contact us at [e-mail].

Follow us: Instagram @labattbreweries, LinkedIn @Labatt Breweries of Canada.