Trade Marketing Manager

CPG Connect; Vaughan; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading company in the coffee industry seeks a Trade Marketing Manager to develop and execute strategic marketing initiatives. The role involves collaboration with sales and finance teams, managing promotional activities, and enhancing brand presence in retail markets. Ideal candidates will have strong analytical skills and a background in trade marketing within the CPG sector.

Qualifications

• Minimum of 5 years in trade marketing or related roles.
• Bilingual in French and English is an asset.

Responsibilities

• Develop and implement trade marketing strategies.
• Manage customized price lists for retail customers.
• Monitor retail performance and adjust strategies.

Skills

Analytical Skills

Communication

Interpersonal Abilities

Creative Thinking

Customer Focus

Education

Bachelor's degree in Marketing

Bachelor's degree in Business Administration

Tools

MS Office

CRM Systems

ERP Systems

Job description

Job Posting Category: Experienced Professionals (1+ years)
Career Level: Experienced (Non-Manager)
Industry: Packaged Goods
Job Category: Marketing, Trade Marketing
Years Experience: 4-6 Years
Job Type: Full-time
Posting Date: May 15, 2025

Job Location: Concord, ON

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Job Description

For over four decades, Zavida has immersed itself in the world of coffee, beginning in the lush fields of Costa Rica where our founder cultivated a hands-on passion for the art of roasting. The union with Café Barista, a micro-roaster nestled in the heart of Quebec, underscores Zavida's unwavering commitment to crafting an exceptional cup of coffee. At Zavida, we are united by our passion for quality and our commitment to delivering an exceptional taste experience in every cup. We believe that coffee should be more than just a drink – it should be an experience. This is an opportunity to be a part of Zavida Coffee Company's legacy—40 years strong and still brewing excitement.

Position Summary

We are seeking a dynamic and experienced Trade Marketing Manager to join our team at Zavida Coffee Company. The successful candidate will be responsible for developing and executing strategic trade marketing initiatives that drive sales growth and enhance brand presence in retail markets. This role requires a strategic thinker with strong collaboration skills and a keen understanding of the CPG industry.

Role Specific Responsibilities

1. Develop and implement trade marketing strategies aligned with sales targets, focusing on in-store promotions and displays to maximize product visibility and consumer engagement.
2. Develop financial business cases and detailed cost breakdowns for new projects, proposing solutions aligned with company profitability targets.
3. Work closely with sales and finance teams to develop competitive pricing strategies.
4. Manage customized price lists tailored to different retail customers to ensure market competitiveness.
5. Provide the sales team with trade marketing materials and training to effectively promote products and engage with retail partners.
6. Partner with sales teams to enhance product knowledge and promotional effectiveness.
7. Oversee the planning and execution of in-store promotions, sampling, and events to boost consumer engagement and drive sales.
8. Coordinate with retail partners to ensure seamless implementation of promotional activities.
9. Act as a liaison between sales, marketing, finance, and operations to ensure alignment and smooth execution of trade marketing activities.
10. Monitor retail performance, competitor activities, and consumer behavior to adjust strategies for optimal results.
11. Provide regular reports and analysis on market trends and performance metrics.
12. Evaluate the profitability of trade marketing initiatives, track ROI, and ensure activities stay within budget.
13. Ensure effective product placement on shelves, maintaining optimal visibility and overseeing the distribution of POS materials.
14. Develop merchandising guidelines to ensure brand consistency across retail environments.
15. Support new product introductions and innovative campaigns, ensuring effective execution and alignment with sales objectives.
16. Collaborate with marketing to develop strategies that highlight new products and innovations.

Skills and Qualifications

1. Bachelor's degree in Marketing, Business Administration, or a related field.
2. Minimum of 5 years in trade marketing or related roles within the CPG industry, preferably in coffee or beverage sectors.
3. Bilingual in French and English is an asset.
4. Strong analytical skills, excellent communication and interpersonal abilities, and proficiency in data analysis tools.
5. Creative thinker with a strategic mindset, capable of managing multiple projects and deadlines.
6. Proficient in MS Office: Outlook, Word, Excel, and Internet Explorer. Previous experience working with CRM or ERP systems is considered an asset.
7. Good judgment and professionalism.
8. Friendly and customer-focused attitude.
9. Excellent verbal and written communication skills.
10. Ability to work well within a team and independently.

Zavida is an equal opportunity employer that recognizes the value of every individual’s contribution to the success of our team, clients, employees, and community. We are committed to equal employment opportunities in our recruiting, hiring, employee development, and promotion practices.

Accessibility for Applicants with Disabilities

Zavida is committed to providing accommodations throughout the recruitment and selection process to applicants with disabilities, in accordance with the Accessibility for Ontarians with Disabilities Act, 2005, and the Ontario Human Rights Code. Accommodations are available on request for candidates taking part in all aspects of the selection process. Please provide your name, preferred contact method, and a detailed description of the nature of any accommodation that you may require. Please include any materials or processes that may be used to ensure your equal participation.