Digital Strategist

McCANN Canada; Toronto; On-site; CAD 70,000 - 84,000; Full time

Job summary

McCann Canada is seeking a Digital Strategist to translate client needs into digital tactics and insights. You will lead campaigns across channels, optimize using data, and collaborate with creative teams to deliver content and pages that drive conversions.

Ideal candidates have 3–6 years in agency or similar roles, strong analytics proficiency (Google Analytics) and excellent communication skills. This on-site Toronto role offers a salary of CAD 70k–84k and a dynamic team environment.

Qualifications

• 3-6 years’ agency or equivalent digital strategy experience.
• Experience pulling insights from analytics tools (Google Analytics).
• Strong communication and presentation skills.
• Proficiency with CMS, Microsoft Office suite, and collaboration tools.

Responsibilities

• Develop and execute digital marketing tactics aligned with clients' goals.
• Analyze campaigns using analytics to drive optimization.
• Collaborate with creative teams on digital content and assets.
• Support website design UX and CRO to boost conversions.
• Present tactics and performance reports to clients and stakeholders.
• Build strong client relationships with proactive insights.

Skills

Digital strategy

Analytics & data-driven

Cross-functional collaboration

Communication & presentation

Time management

Education

Post-secondary education in marketing/advertising

Tools

Google Analytics

CMS

Microsoft Office

Teams

Outlook

Job description

The Digital Strategist is an intermediate role responsible for developing and implementing digital tactics for our clients. Reporting to the Digital Director, the Digital Strategist will be responsible for translating client business requirements into digital insights and solutions. Your expertise in a variety of digital channels and platforms, combined with your strategic thinking and analytical abilities, will drive our clients' online success.

What you will do…

• Develop and execute comprehensive digital marketing tactics that align with clients' goals and objectives.
• Bring a broad understanding of digital channels and platforms (e.g., web, email, search, and social media) and how they work to reach target audiences effectively.
• Optimize and monitor digital campaigns, leveraging analytics tools and data-driven insights to measure performance, identify opportunities, and make data-informed recommendations.
• Collaborate with creative teams to develop engaging digital content, including website copy, social media posts, ad banners, and landing pages.
• Provide support on website design, user experience (UX), and conversion rate optimization (CRO) to drive online conversions and lead generation.
• Present digital tactics, campaign plans, and performance reports to clients and internal stakeholders, demonstrating the value and impact of digital initiatives.
• Build strong client relationships by offering proactive insights, guidance, and recommendations on digital marketing strategies.
• Work closely with cross-functional teams, such as account managers, designers, developers, and content creators, to ensure seamless execution and delivery of digital projects.
• Stay updated with emerging digital trends, technologies, and best practices to ensure clients remain at the forefront of the industry.

Who you will be…

• A strong team player with a desire to work in a highly collaborative environment.
• 3-6 years’ experience in an agency role (or equivalent communications role) with a focus on digital solutioning or strategy
• Experience with pulling insights from analytics tools for the web (i.e. Google Analytics), email, and social media channels is a must.
• Consider yourself a digital native, with a curiosity for new technologies and how they can be applied to marketing and have experience managing traditional mediums.
• In-depth knowledge of digital marketing channels, platforms, and tools, including utilizing analytics to pull performance data and content management systems to update websites.
• Strong communication and presentation skills, with the ability to convey complex concepts and strategies in a clear and concise manner.
• Strong time management skills with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
• Excellent problem-solving abilities to develop innovative and effective digital tactics.
• Proficient in Microsoft Office, Teams, Outlook, and general productivity software.
• Post-secondary education in marketing/advertising an asset.

The salary range for this position is $70,000 - $84,000 per year. Compensation will be determined based on qualifications, relevant experience, and internal equity.

McCann Canada uses artificial intelligence in our recruitment process to enhance job postings and streamline the screening and selection of prospective candidates. Our team will then review top applicants, ensuring that human judgement guides our hiring decision.

This posting represents an active vacancy that we are currently hiring for.

The Company

McCann Canada is committed to a diverse workforce as an Employment Equity employer (Women, People with Disabilities, Aboriginal Peoples, and Visible Minorities) and aims to maintain an inclusive and equitable workplace where employees feel valued, respected, and supported. If you require an accommodation, we would be happy to work with you to meet your needs.