Digital Specialist

Lassonde; Rougemont; Hybrid; CAD 65,000 - 90,000; Full time

Benefits offered by this job

Hybrid remote work

Group insurance plan

On-site gym

Company activities

Job summary

Lassonde is seeking a Digital & Web Specialist to manage branded websites, optimize content, and support SEO, CRM, and digital shelf activities across our brand portfolio in North America.

You will collaborate with marketing, shopper marketing, and sales teams to improve consumer engagement and digital performance, while applying data-driven insights to optimize experiences.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, Digital Media, E-Commerce, or a related field.
• 3-5 years of experience in digital marketing, website management, content management, or e-commerce.
• Experience working with content management systems, preferably WordPress.
• Experience supporting SEO strategy and website optimization initiatives.
• Familiarity with CRM and email marketing programs.
• Experience within consumer-packaged goods (CPG), food, or beverage industries (an asset).
• Experience working with digital shelf or retailer content platforms (an asset).

Responsibilities

• Website Management & Optimization: Manage branded websites, updates, maintenance, and optimization.
• Support website enhancements and digital tools that improve consumer experience.
• Ensure privacy, accessibility, and governance compliance.

Skills

Bilingual FR/EN

WordPress

GA4

SEO platforms

CRM platforms

Data analysis

Education

Bachelor's degree in Marketing/Communications

Tools

WordPress

Mailchimp

CRM systems

Job description

Reporting to the Digital & Web Manager, the successful candidate is responsible for managing and optimizing Lassonde's owned digital ecosystem, including branded websites, digital shelf content, SEO, and CRM activities.

The incumbent supports digital performance, consumer engagement, and brand visibility through effective content management, data-driven optimization, and cross-functional collaboration.

Looking for an exciting challenge over the next year? Join our team for a 12-month assignment where you'll have a direct impact on the digital performance of our brands while collaborating with passionate and talented teams.

Job advantages

• Hybrid remote work in accordance with company policy.
• Access to a group insurance plan.
• On-site gym.
• Company organized activities that foster engagement and team spirit.

Key activities

Website Management & Optimization:

• Manage branded websites, including content updates, maintenance, and optimization.
• Support website enhancements and digital tools that improve consumer experience.
• Ensure compliance with privacy, accessibility, and governance requirements.

SEO & Digital Shelf Management:

• Implement SEO best practices to improve search visibility and website performance.
• Manage digital shelf content, syndication, and retailer content quality for assigned brands.
• Coordinate content development and optimization with agencies and internal teams.

CRM & Performance Analysis:

• Support CRM campaigns, testing, deployment, and performance monitoring.
• Analyze websites, SEO, CRM, and digital shelf performance and provide recommendations.
• Identify opportunities to improve consumer engagement and digital effectiveness.
• Collaborate with marketing, shopper marketing, sales, and agency partners to support digital initiatives.
• Manage relationships with external vendors and platform partners.
• Identify opportunities to improve processes, leverage emerging technologies, and enhance digital experiences.

Required training and experience

• Bachelor's degree in Marketing, Communications, Business Administration, Digital Media, E-Commerce, or a related field.
• 3-5 years of experience in digital marketing, website management, content management, or e-commerce.
• Experience working with content management systems, preferably WordPress.
• Experience supporting SEO strategy and website optimization initiatives.
• Familiarity with CRM and email marketing programs.
• Experience within consumer-packaged goods (CPG), food, or beverage industries (an asset).
• Experience working with digital shelf or retailer content platforms (an asset).

Skills sought

• Bilingual (French/English), both written and spoken – essential for communication with English-speaking colleagues, clients, and suppliers across provinces and internationally.
• Strong organizational and prioritization skills.
• Excellent communication and collaboration abilities.
• Ability to analyze data and provide simple, clear, and actionable recommendations.
• Solid knowledge of digital advertising and e-commerce platforms.
• Experience with WordPress, Google Analytics 4 (GA4), SEO platforms (SEMrush, Ahrefs, or equivalent), Mailchimp or equivalent CRM platform.

About Lassonde

At Lassonde, we believe that great achievements begin with passionate people working together toward a common goal.

For more than 100 years, we have been creating products that are part of the everyday lives of millions of consumers across North America. Behind our fruit juices, drinks and snacks, sauces, soups, broths, ciders and wines is a team of people who innovate, collaborate, and continuously strive to deliver the best for our customers and communities.

What sets us apart is our ability to grow while staying true to who we are. Today, more than 2,900 employees contribute to our success across Canada and the United States, in an environment where ideas are valued, talent is developed, and everyone has the opportunity to make a meaningful impact.

Joining Lassonde means becoming part of a strong and ambitious organization that puts people at the heart of its success and is building the future with confidence, passion, and teamwork.

Together, we create products people love. Together, we make an impact that can be felt every day.

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