Digital Solutions Analyst

AIR CANADA; Toronto; On-site; CAD 70,000 - 90,000; Full time

Job summary

Air Canada is seeking a Digital Solutions Analyst to support the execution, optimization and performance measurement of digital media campaigns for Air Canada and Aeroplan. The role collaborates with Digital Solutions Managers, product owners and external partners to ensure campaigns launch smoothly and meet business objectives.

You will manage day-to-day campaigns, coordinate asset delivery with the Media Advertising team, troubleshoot issues, analyze performance and recommend data-driven

Qualifications

• Three+ years in the media field focusing on digital solutions.
• Bachelor's degree in advertising, marketing, communications, or related field.
• Strong understanding of advertising, marketing and media principles.
• Experience with major ad platforms (Google Ads, DV360, Meta Campaign Manager, TikTok, Twitter).
• Punctual, reliable and quick to learn new tools.

Responsibilities

• Plan and implement digital solution plans on media buying platforms.
• Transform briefs into tactical media plans aligned with KPIs.
• Collaborate with internal product owners to determine campaign requirements.
• Collaborate with agencies and publishers to ensure alignment with objectives.
• Manage day-to-day campaigns and ensure timely launches.
• Monitor performance and identify data-driven optimization opportunities.
• Produce weekly/monthly reports and present findings to stakeholders.

Skills

Digital media planning

Data analysis

Campaign optimization

Excel

Communication

Education

Bachelor's degree (advertising, marketing or related field)

Tools

Google Ads

DV360

Meta Campaign Manager

TikTok

Twitter Ads

Job description

Belonging to Air Canada is to belong to a Canadian symbol, Air Canada recently elected best airline in North America. Take off your career by joining our innovative and diverse team at the forefront of passenger air transport.

The person chosen for the position of Digital Solutions Analyst will be responsible for supporting the execution, optimization and performance measurement of all digital media campaigns for Air Canada and Aeroplan. As indicated in the document, the person holding this position "contributes to the execution and monitoring of the performance of all digital media campaigns for Air Canada and Aeroplan". The successful candidate will work closely with Digital Solutions Managers, internal product owners and external partners to ensure campaign launches are seamlessly executed and business objectives are met. The analyst conducts in-depth evaluations of digital media performance and transforms data into actionable insights that serve as the basis for optimizations and future digital media strategies. This position is essential to ensuring that Air Canada's digital investments have a measurable business impact.

Responsibilities:

Planning and implementation of digital solutions:

• Contribute to the development and implementation of digital solution plans by working directly on media buying platforms (e.g., Google Ads, DV360, Meta Ads Manager).
• Assist Digital Solutions Managers in transforming marketing briefs into tactical media plans, ensuring they align with brand goals and key performance indicators.
• Collaborate with internal product owners to determine campaign requirements, validate targeting parameters, and ensure everything is ready for launch.

Collaboration between agencies and publishers:

• Collaborate with key media and creative agencies to ensure campaign strategies align with overarching media objectives and brand direction.
• Work closely with key publishers, such as Google and Meta, to support negotiations, campaign implementation, and campaign activation.
• Maintain strong relationships with external partners by providing timely updates, clarifying expected results, and ensuring alignment on campaign goals.

Campaign management and execution:

• Assume day-to-day responsibility for multiple simultaneous campaigns, ensuring deadlines are met and campaigns are launched on time.
• Coordinate the delivery of advertising materials with the Media Advertising team and ensure all elements are properly uploaded and approved by Quality Assurance.
• Troubleshoot campaign issues (tracking, pacing, delivery) and escalte to partners as needed.
• Monitor daily campaign performance to ensure key performance indicators are met, and identify optimization opportunities through data-driven analysis.
• Perform in-depth analyses to evaluate channel effectiveness, audience performance, and the impact of creative content.
• Formulate recommendations likely to influence future media strategies and budget allocation.
• Contribute to quality assurance and the production of weekly and monthly reports, ensuring data accuracy and clarity of analysis.
• Participate in post-campaign analyses, summarizing results against objectives and identifying areas for improvement for future campaigns.
• Present findings to internal stakeholders in a clear, compelling, and actionable manner.

Qualifications

• At least three years of experience in the media field with a focus on implementing digital solutions.
• Bachelor's degree in advertising, marketing, communications, or a related field.
• Excellent understanding of advertising, marketing, and media principles.
• Hands-on experience with platforms like Google Ads, DV360, Meta Campaign Manager, TikTok, Twitter, etc.
• Demonstrate punctuality and reliability to foster the team's overall success in a fast-paced environment.
• Ability to quickly learn how to use new technologies and tools.
• Proficiency in Excel, Word, and PowerPoint software.
• Excellent oral and written communication skills.
• Strong collaborative skills and ability to thrive in a team environment.
• Interest in travel and the airline industry.

Employment Conditions:

Candidates must be eligible to work in the country concerned at the time a job offer is presented and are responsible for obtaining work permits, visas, or other necessary authorizations. Proof of eligibility must be provided before the start date.

Language Requirements

All things being equal, preference will be given to bilingual candidates.

Diversity and Inclusion

Air Canada is strongly committed to diversity and inclusion and aims to create a healthy, accessible, and rewarding work environment that highlights the unique contribution of our employees to our company's success.

As an equal opportunity employer, we encourage diverse applications so that we can have a workforce that is varied and representative of our customers and the communities where we live and offer our services.

Air Canada thanks all applicants for their interest, but only those selected for an interview will be contacted.