DIGITAL PRODUCTION SPECIALIST

The Home Depot; Toronto; Hybrid; CAD 60,000 - 90,000; Full time

Job summary

An established industry player is seeking a Digital Production Specialist to manage the project lifecycle of creative campaigns across owned channels. This dynamic role requires collaboration with various teams, ensuring projects are executed on time and meet strategic goals. The ideal candidate will possess strong project management skills, a keen eye for creative detail, and proficiency in tools like AEM and Salesforce. Join a forward-thinking company that values innovation and teamwork, where your contributions will help shape engaging customer experiences. If you thrive in a fast-paced environment and are passionate about digital marketing, this opportunity is perfect for you.

Qualifications

• 3+ years of project management experience in digital-related projects.
• Bilingual in French and English is an asset.

Responsibilities

• Manage end-to-end deployment of creative campaigns on owned channels.
• Oversee proofing process and ensure all content updates are executed.
• Collaborate with marketing and creative teams to advise on capacity.

Skills

Project Management

AEM

CRM

Creative Ideation

Communication Skills

Problem Solving

Detail-Oriented

Education

Bachelor’s degree or equivalent in a related field

Tools

JIRA

Salesforce

Moveable Ink

Job description

With a career at The Home Depot, you can be yourself and also be part of something bigger.

Position Overview:The Digital Production Specialist is responsible for the day-to-day project management of the owned channel production process. Reporting to the Manager, Creative Operations, this role involves close collaboration with internal marketing, creative, planning, and e-commerce teams. The specialist will execute multiple initiatives against aggressive schedules, coordinate efforts across functional groups, and manage the delivery and deployment of ongoing campaigns to support the business. The focus will be on owned channel production planning, handling a high volume of projects. The ideal candidate will have a background in AEM, CRM, creative ideation, and knowledge of variable, dynamic, and personalized content within web and email campaigns.

Key Responsibilities:

Project Management

• Manage the complete end-to-end deployment of creative campaigns on owned channels, including creative brief, production, and launch.
• Oversee the owned channel proofing process to ensure all content updates are captured, executed, and aligned across channels, juggling multiple proofs weekly
• Manage the proofing process within JIRA and JA, ensuring all stakeholders review and approve creative, leading multiple projects with minimal supervision.
• Maintain the content calendar and collaborate with marketing, planning, creative, and stakeholders to advise on capacity and support new initiatives.
• Collect all content for creative, including photography, product SKUs, copy, and links.
• Validate the user experience aligns with the creative content.
• Lead the approval process for all email campaigns and homepage layouts before deployment.
• Conduct QA testing for creative, link verification, and content errors.

Creative Strategy:

• Review creative with a thoughtful and critical eye from the customer's and business's perspective, considering the customer journey and UX.
• Provide strategic direction for owned channel creative based on insights from partners.
• Ensure creative aligns with marketing goals and makes sense from a customer perspective.
• Offer strategic input into owned channel creative leveraging technical capabilities using AEM, Salesforce, and Moveable Ink.
• Identify industry trends and opportunities, facilitate creative testing initiatives to continually improve and drive learnings.
• Contribute to brand/campaign toolkit meetings and provide insights on owned channel creative.

Competencies:

• Collaborates
• Action Oriented
• Communicates Effectively
• Plans and Aligns

Skills:

• Superb problem solver and solution-oriented
• Excels in a fast-paced environment with highly interactive processes
• Excellent planning skills, highly organized and detail-oriented
• Excellent written and oral communication skills
• Ability to build strong relationships and effectively contribute to cross-functional teams
• Works well in a team environment
• Driven and organized self-starter with the ability to manage multiple competing priorities, schedule demands, and complete required project work on time

Direct Manager/Direct Reports:

• Reports to Manager, Creative Operations

Travel Requirements:

• Limited

Physical Requirements:

• Extended Sitting
• Repetitive Tasks

Hybrid Work:

• Hybrid

Working Conditions:

• Working in an office setting: computer work, camera on virtual meetings

Minimum Education:

• Bachelor’s degree or equivalent in a related field

Minimum Years of Work Experience:

• Minimum of 3 years of project management experience in digital-related projects

Minimum Leadership Experience:

• Previous leadership experience is an asset

Certifications:

• None

**Bilingual in French and English is an asset