Digital Production Lead: Content & CMS

Loblaw Digital; Toronto; On-site; CAD 68,000 - 94,000; Full time

Job summary

Loblaw Digital, based in Downtown Toronto, seeks a Digital Production Manager to oversee content production and QA for Shoppers Drug Mart and PC Health platforms. You’ll guide content management end-to-end and drive efficient production workflows.

You will lead teams, optimize processes, and ensure accessibility/SEO alignment while collaborating with Loblaw Media. This 20-month contract role requires strong project management and people leadership, with occasional after-hours support.

Qualifications

• 3–5 years’ experience in a digital agency or client-side environment implementing and overseeing digital marketing programs.
• Expert at mastering web tools; used various Content Management Systems and web analytics platforms.
• Experience managing people; strong project management skills.
• Strong interpersonal and communication skills – both verbal and written.
• Open to new opportunities, able to pivot with ease.
• Expert in accessibility standards and SEO best practices.
• Highly organized with incredible attention to detail.
• Experience with Contentful is a bonus.

Responsibilities

• Manage direct report(s), providing coaching, mentorship and guidance; optimize build processes.
• Oversee and implement content production, QA and deployment for Shoppers Drug Mart and PC Health channels.
• Support and scale content review and content management of vendor programs with Loblaw Media team.
• Manage workflow planning and explore automation tools, including AI programs.
• Troubleshoot production and CMS problems and implement long-term solutions.
• Facilitate experimentation, personalized content and user testing.
• Report on campaigns on-site and apply data-driven insights for future campaigns.
• Advocate for accessibility standards within digital content.
• Lead large-scale initiatives for Shoppers Drug Mart and PC Health channels from a production perspective.
• Occasional after-hours work for large launches or urgent issues.

Skills

Content management

Project management

People management

Web analytics

Accessibility

SEO

CMS

Tools

Contentful

CMS

Job description

Loblaw Digital, based in Downtown Toronto, seeks a Digital Production Manager to oversee content production and QA for Shoppers Drug Mart and PC Health platforms. You’ll guide content management end-to-end and drive efficient production workflows.

You will lead teams, optimize processes, and ensure accessibility/SEO alignment while collaborating with Loblaw Media. This 20-month contract role requires strong project management and people leadership, with occasional after-hours support.