Digital Product Marketing Lead - Web Experience & Growth

Socket.dev; Toronto; On-site; CAD 110,000 - 150,000; Full time

Benefits offered by this job

Total Rewards Program

Bonuses

Flexible benefits

Job summary

RBC Direct Investing is seeking a Manager, Digital Product Marketing to own the web experience for core investment products. You will translate product strategy into compelling digital marketing, ensure pages are accurate and optimized, and partner with Product, Marketing, and Design teams to drive client-focused experiences.

You will work closely with the Acquisition team, helping ensure campaigns and offers are grounded in accurate product positioning, while driving measurable page performance

Qualifications

• 3+ years of digital marketing or product marketing experience, ideally in financial services
• Own and manage digital product marketing – page management and performance optimization
• Strong understanding of web experience management – CMS, content optimization
• Excellent collaboration and stakeholder management across Product, Design, Legal & Compliance
• Strong analytical skills – web analytics, campaign reporting, dashboards
• Exceptional written and verbal communication to craft product narratives

Responsibilities

• Own the digital product marketing experience for RBC Direct Investing products—page updates, feature launches, content refreshes
• Translate product strategy into compelling digital marketing with strong positioning and messaging
• Ensure product pages are accurate, up-to-date and optimized for UX and search discoverability
• Be the product expert on features, benefits, and client use cases for current and future investments
• Drive page performance, analyze data, and report results to leadership and partners
• Collaborate with Product, Marketing, Paid Media, Design, Copywriting, and Digital teams

Skills

Digital marketing

Product marketing

Web analytics

Content strategy

Stakeholder management

Collaboration across teams

Strong written/verbal communication

Tools

CMS platforms

SEO/SEM

Job description

RBC Direct Investing is seeking a Manager, Digital Product Marketing to own the web experience for core investment products. You will translate product strategy into compelling digital marketing, ensure pages are accurate and optimized, and partner with Product, Marketing, and Design teams to drive client-focused experiences.

You will work closely with the Acquisition team, helping ensure campaigns and offers are grounded in accurate product positioning, while driving measurable page performance