Digital Product Marketing Lead - Industrial Automation

ABB; Milton; Hybrid; CAD 70,000 - 110,000; Full time

Job summary

ABB Canada is seeking a Product Marketing professional to define, plan and implement local go-to-market strategies for the MOSE Digital offering and related portfolio. You will partner with Product Management, Sales and Operations to drive growth and profitability in the Canadian market.

The role involves hybrid work with 2–3 days in the office, focusing on market strategy execution, installed base management and alignment with global product strategy across the Motion Services Business.

Qualifications

• 1–5 years of experience in industrial automation or product/project management.
• Bachelor's degree in Electrical or Mechanical Engineering.
• Proficient in English communication.
• Knowledge of drive systems and cybersecurity.

Responsibilities

• Define, plan and implement local go-to-market product marketing strategies for the digital portfolio.
• Oversight of targets through improvement actions as needed.
• Drive demand orders, margin growth, and on-time delivery for digital portfolio.
• Develop annual marketing plan for the digital portfolio with stakeholders.
• Manage ABB installed base and align sales teams with portfolio priorities.
• Lead the MSA tool analysis with the sales team.

Skills

Customer focus

Product management

English communication

Industrial automation exposure

Education

Bachelor's degree in Electrical or Mechanical Engineering

Job description

ABB Canada is seeking a Product Marketing professional to define, plan and implement local go-to-market strategies for the MOSE Digital offering and related portfolio. You will partner with Product Management, Sales and Operations to drive growth and profitability in the Canadian market.

The role involves hybrid work with 2–3 days in the office, focusing on market strategy execution, installed base management and alignment with global product strategy across the Motion Services Business.