Digital Product Manager, Member Experience

Canadian Federation of Independent Business; Canada; Hybrid; CAD 70,000 - 80,000; Full time

Benefits offered by this job

Career advancement

Flexibility

Training and development

Benefits/Health and Wellness

Job summary

CFIB is seeking a Digital Product Manager, Member Experience to lead the strategy, roadmap, and ongoing improvements of CFIB's member-facing digital products. You will collaborate with stakeholders across the organization to enhance experiences, boost self-service, and increase engagement for members across Canada.

The role requires 4+ years in digital product management, experience with mobile apps, CRM, APIs, and system integrations, and a strong UX and analytics mindset.

Qualifications

• Four or more years in digital product management or equivalent experience.
• Experience developing product roadmaps and backlogs.
• Experience with mobile apps, CRM, APIs and system integrations.
• Ability to work with developers, designers and external partners.
• Strong understanding of user journeys and digital UX principles.
• Experience using analytics and user research to inform decisions.

Responsibilities

• Lead strategy, roadmap and backlog for member portal, mobile app and experiences.
• Translate priorities into clear product plans and actionable steps.
• Prioritize enhancements based on member value and effort.
• Collaborate with CFIB stakeholders to align needs and priorities.
• Write user stories and define acceptance criteria for discovery to release.
• Plan and support product releases with testing and documentation.
• Ensure accessibility and bilingual experiences (English/French).
• Monitor and improve end-to-end member journeys and engagement.
• Leverage analytics and feedback to measure success and drive improvements.

Skills

Digital product management

Roadmap management

Stakeholder management

Agile methodologies

User experience

Analytics & user research

Tools

HubSpot

Google Analytics

Job description

We are looking for a Digital Product Manager, Member Experience - Hybrid!

Do you enjoy creating digital experiences that deliver real value? Do you want to work for an organization that believes in people's potential?

At CFIB, your work supports small businesses in your community and across the country. You'll have a hand in shaping the economy and future of Canada. You will be independent through flexibility and accountability, so you can live and work at your best. You will join an organization that is collaborative and supportive, where more than 90% of employees agree it's a great place to work. You will work closely with colleagues both locally and across the country, building upon synergies and learning from one another. You make a difference when you work at CFIB.

We have an exciting opportunity for a Digital Product Manager, Member Experience. This position is based on a hybrid work model and can be located at any CFIB regional office across Canada.

What will you do?

Reporting to the Vice President, Digital and Delivery, the Digital Product Manager, Member Experience will lead the strategy, roadmap and continuous improvement of CFIB's member-facing digital products. You will work closely with stakeholders across the organization to enhance member experiences, increase self-service, improve engagement and deliver solutions that help members get the most value from their CFIB membership.

Responsibilities:

• Develop and maintain the product vision, roadmap and backlog for the Member Portal, mobile app and member-facing digital experiences.
• Translate organizational priorities and member needs into a clear product strategy and actionable plans.
• Prioritize enhancements and initiatives based on member value, business impact and effort required.
• Collaborate with stakeholders across CFIB to gather requirements, align priorities and build support for product initiatives.
• Write user stories, define acceptance criteria and work closely with Technology and development partners from discovery through release.
• Plan, communicate and support product releases, ensuring appropriate testing, documentation and operational readiness.
• Ensure member-facing digital experiences meet accessibility standards and provide equivalent experiences in English and French.
• Analyze and improve end-to-end member journeys, including onboarding, self-service, renewal and engagement experiences.
• Improve search, navigation and content discoverability to help members quickly find answers, tools and resources.
• Support personalization and targeted experiences that increase relevance and engagement for members.
• Identify opportunities to increase digital self-service and reduce member effort.
• Partner with internal teams to improve how members discover and use CFIB benefits and services.
• Use analytics, member feedback, user research and testing to identify opportunities and measure success.
• Define and monitor key performance indicators and provide regular reporting on product performance and member outcomes.
• Leverage AI tools to support research, analysis, documentation and continuous improvement activities.
• Collaborate with colleagues leading AI initiatives to integrate validated AI-enabled tools into member-facing products.
• Ensure new digital tools and features have appropriate privacy, accessibility, support and operational requirements in place before launch.
• Build strong working relationships across the organization to foster collaboration, alignment and shared accountability for member outcomes.

What makes a successful Digital Product Manager, Member Experience?

• Four or more years of experience in digital product management, product ownership or digital experience management.
• Experience developing and managing product roadmaps and backlogs.
• Experience managing a mobile app product and working knowledge of CRM, authenticated platforms, APIs and system integrations.
• Experience working with developers, designers and external delivery partners.
• Strong understanding of user experience principles and digital customer/member journeys.
• Experience using analytics, user research and testing to inform decisions and measure results.
• Ability to balance competing priorities and make informed trade-offs based on value and impact.
• Strong stakeholder management and relationship-building skills.
• Excellent written and verbal communication skills.
• Experience using AI tools such as Microsoft Copilot or Claude to support day-to-day work activities.
• Working knowledge of accessibility, privacy and bilingual considerations for digital products.
• Experience with membership, subscription, self-service or customer-facing products is considered an asset.
• Experience with journey mapping, search optimization or personalization is considered an asset.
• Familiarity with HubSpot, Google Analytics or similar platforms is considered an asset.
• Product Management, Product Owner or Agile certifications are considered an asset.
• Experience with product or app analytics tools as an asset.
• Understanding of the small business community is considered an asset.
• Bilingualism in English and French is considered an asset.

What do we offer?

• Salary range: $70,000 - $80,000 per year
• Career advancement
• Flexibility
• Supportive leadership
• Training and development
• Benefits/Health and Wellness

CFIB has a diverse workforce. We believe in and are committed to a workplace culture of respect, inclusion, and diversity. CFIB is committed to providing accommodation for people with disabilities through the interview process and while employed. If you require accommodation, please let us know and we will work with you to meet your needs.

CFIB may use artificial intelligence (AI) tools to support the screening and evaluation of applications. All applications are reviewed by a member of our Talent Acquisition team, and all hiring decisions are made by people.

As Canada's largest association of small and medium-sized businesses, CFIB is in business to provide independent business with the resources they need, to give them more value, and to have their voice heard at all levels of governments.

Connect with us and find out why more than 90% of employees agree that CFIB is a great place to work!