Digital Messaging & Campaign Analyst

ProViso Staffing; Toronto; On-site; CAD 70,000 - 100,000; Full time

Job summary

A leading staffing company seeks a Manager for Digital Messaging & Campaign Execution in Toronto. This role involves designing customer-first marketing strategies, ensuring compliance, and utilizing Adobe tools for digital campaigns. The ideal candidate will have extensive experience in digital marketing and a keen eye for detail, contributing to the overall success of the marketing team.

Qualifications

• 5-8 years experience with Adobe Creative Cloud.
• 8-10 years in marketing design and advertising.
• 3-5 years creating and editing emails.

Responsibilities

• Design and implement global marketing strategies.
• Support digital campaign design and publishing.
• Monitor compliance with regulations.

Skills

Attention to detail

Leadership

Communication

Data analysis

Creativity

Education

Degree in Marketing, Design, or related field

HTML, CSS accreditation

Tools

Adobe Creative Cloud

Responsys

Salesforce Marketing Cloud

Notepad++

Adobe Dreamweaver

Job description

Story Behind the Need:

• Business Group: CB Marketing and Digital Growth: responsible for designing, developing and executing on all digital advertising and customer communications within the Authenticated Channels (Mobile Banking, Client Online, ABM) and Email.
• In this role, the Manager, Digital Messaging & Campaign Execution is the subject matter expert on digital design principles and ensures that global best practices are incorporated consistently throughout Digital. The use and maintenance of all style guides, learning materials and asset guidelines are maintained in conjunction with the broader Marketing team. Supporting the Journey Managers, this role is engaged in all design and publishing activities related to Digital Engagement and Adoption, Digital Sales, and any special projects that include a digital channels advertising component.
• This role requires a strong attention to detail in order that customer-facing messaging and communications are flawless, and consistently convey a professional and superior brand standard.
• Contributes to the overall success of Marketing, ensuring specific individual goals, plans, and initiatives are executed/delivered in support of the team’s business strategies and objectives. Ensures all activities conducted are in compliance with governing regulations, internal policies and procedures.

Dimensions:

• Designing and implementing global customer-first marketing strategies and ensuring that creative and media agency resources are best aligned to support global and divisional needs.
• Ensure best practices and global standards are implemented and followed.
• Track global benchmarks and goals to measure performance.
• Monitor the accuracy of campaign development (error rates)
• Adherence to campaign timelines

Candidate Value Proposition:

• The successful candidate will have the opportunity to work within Client. We are technology partners who help the business transform how our employees around the world work. You will get to work with and learn from diverse industry leaders, who have hailed from top technology.

Typical Day in Role:

• Champions a customer focused culture to deepen client relationships and leverage broader Bank relationships, systems and knowledge.
• Champions a high-performance environment and demonstrates a commitment to Client’s values: accountability, passion, integrity and respect. Delivers results in accordance to Client behavioural competencies. Creates an inclusive team culture and an environment where team members hear, share, and appreciate diverse perspectives.
• Directs day-to-day activities in a manner consistent with the Bank’s risk culture and the relevant risk appetite statement and limits.
• Actively pursues effective and efficient operations of his/her respective areas, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational risk, regulatory compliance risk, AML/ATF risk and conduct risk, including but not limited to responsibilities under the Operational Risk Management Framework, Regulatory Compliance Risk Management Framework, AML/ATF Global Handbook and the Guidelines for Business Conduct.
• Supports the Journey Managers with all activities related to digital campaign design and publishing, digital user experience, and digital sales.
• Use Adobe Photoshop and Sketch to make any necessary, last-minute changes to the art files.
• Utilizes modern web technology (HTML and CSS) to develop campaign creative (new and existing) for the digital space, focusing on large-scale email marketing campaigns and authenticated campaigns.
• Troubleshoot and adjust any problematic code from other marketing vendors and provide constructive feedback.
• Execute and adhere to quality control procedures and workback schedules for all campaigns.
• Manage lead times with marketing partners and other key stakeholders to ensure receipt of all design and data points in a timely fashion.
• Make improvements to our digital campaign execution process based on test results and key learnings.
• Configure dynamic content elements to create personalized campaigns at scale.
• Perform initial quality assurance on the campaign to ensure the logic is functional and that it renders correctly on various client/browser combinations.
• Conduct competitive research and identify best practices for coding architecture as well as user experiences.
• References statistical evidence and research to provide design recommendations.
• Maintain a positive working relationship with business partners to facilitate a collaborative working environment where learnings from one team can be easily applied to another.
• Establish a reputation as the subject matter expert to effectively provide technical support and expertise to enhance and expand the reach of the A/B testing capabilities.
• Keep up with the latest marketing and design trends and relay this information to various departments, as needed.
• Monitor and ensure compliance with relevant CASL, anti-spam, and privacy regulations.

Candidate Requirements/Must-Have Skills:

• 5-8 years of experience user of Adobe Creative Cloud and solid experience working with Adobe Illustrator, Adobe Photoshop, Sketch, and/or animated GIFs is a plus.
• 8-10 years of experience in marketing design, designing advertising and customer communications in an online environment.
• 3-5 years of experience creating and editing emails for delivery with a product such as Responsys, Adobe Campaign, or Salesforce Marketing Cloud
• 3-5 years of experience working directly with HTML email and web templates using a text-based tool such as Notepad++ or Adobe Dreamweaver.

Nice-To-Have Skills:

• Fluency in using modern collaborative design tools such as Figma and Mural.
• Deep connectivity with evolving web technologies such as CoPilot, ChatGPT and Gemini.

Soft Skills:

• Enthusiastic team player who has an exceptionally keen eye for detail.
• Data-minded but with an eye for aesthetics.
• Comfortable prioritizing tasks and managing multiple strands of work with a willingness to take on additional projects as needed.
• Strong understanding of email tools like Litmus and Movable Ink.
• Must have strong leadership, organizational, communication, and decision-making skills with a thorough understanding of how to communicate effectively across one-to-one marketing channels.
• Ability to analyze results to help make informed decisions and program enhancements over time.
• Self-starter with a strong sense of urgency in tackling challenges.
• High level of professionalism, ability to work calmly in difficult and high-pressure situations.
• Excellent verbal and written communication skills
• Fluent written and spoken English; in addition, French language skills are preferred.

Education/Experience:

• HTML, CSS accreditation or four-year degree [Marketing, Design, or related field preferred]

Best vs average:

• The best candidate is someone who not only stands out during the interview process but also demonstrates a strong alignment with our company culture. Someone strong with HTML coding.

Candidate Review & Selection:

• 1st round interview – 2 Senior managers- Role overview, and previous experience – A test might be needed (30 minutes)
• 2nd round interview – Hiring manager and Director (30 minutes)- Culture fit and behavioral questions

Job Details

13263

Contract

1 year

Toronto