Digital Media Buyer

3 Little Birds Interactive; Toronto; On-site; CAD 60,000 - 80,000; Full time

Job summary

A global advertising network located in Toronto is seeking a Digital Media Buyer to effectively negotiate and manage advertising campaigns. The ideal candidate will have a minimum of two years' experience in display media buying, strong analytical abilities, and extensive organizational skills. The role involves managing landing pages and creatives while ensuring the achievement of ROI goals. Interested candidates should apply via their website or send their resume to the provided email address.

Qualifications

• Experience in managing advertising campaigns.
• Two years of proven experience with display media buying.
• Knowledge of web site conversion metrics and online media opportunities.

Responsibilities

• Negotiate and close new relationships while managing accounts.
• Manage and optimize landing pages and creatives.
• Grow and reach ROI goals through effective campaign management.

Skills

Managing advertising campaigns

High level analytic skills

Negotiation skills

Organizational skills

Communication skills

Problem solving skills

Education

Bachelor's degree or equivalent

Tools

Microsoft Excel

Salesforce.com

Job description

Company Description and opportunity: We are an international performance network that specializes in un-targeted inventory. For publishers, we offer a simple solution to make money on under-performing traffic. We provide advertisers with quality conversions and unparalleled global reach.

The ideal candidate will have a strong record of effectively negotiating and closing new relationships while managing, maintaining and maximizing accounts. We manage and optimize all landing pages, creatives, and offers, which allows our partners to focus on just driving traffic. Our top traffic sources include international redirects, exit pops, direct navigation and mobile. Top verticals include sweepstakes, dating, adult, downloads and incent. The company’s direct advertisers in over 250 countries allows our ad network partners to manage their unsold, remnant, or back fill traffic with a single campaign. The company provides a high performance alternative to standard exchanges for pop-unders, interstitial, mobile and redirect traffic.

Qualifications

• Experience in managing advertising campaigns.
• High level analytic skills and ability to grow and reach ROI goal.
• Two (2) years of previous and proven experience with display media buying
• Skill to manage multiple responsibilities and projects.
• Advertising experience including on-line media planning/buying, campaign development and performance analysis.
• Proven success managing advertising budgets to meet ROI goals.
• Knowledge of web site conversion metrics, including CPM, CTR, CTL, CPC, CPL, CPA.
• Solid negotiation skills.
• Experiencemanaging campaigns on CPA, CPC, CPM and CPL models, knowledge of all forms of on-line lead generation programs, including: PPC, e-mail, display, CPA and other on-line media opportunities.
• Vast analytical capabilities in quantifying, reporting and documenting performance metrics.
• Must have very strong organizational skills and attention to detail and accuracy.
• Ability to communicate across business channels (marketing, legal and technical personnel) to maintain and execute online marketing strategies.
• Excellent computer skills, including Microsoft office (with emphasis on excel).
• Bachelor’s degree or equivalent.
• Accomplished in dynamics of negotiating profitable online media deals with proficiency in analytics, online marketing metrics and optimization strategies.
• Must be a “hunter” by nature.
• Proficient in Microsoft Excel, and Salesforce.com, comScore, Neilsen, Compete or Hitwise a plus
• Ability to multi-task within a fast-paced environment.
• Strong communication, follow through, attention to detail, problem solving skills.
• Optimize placement and targeting online media buys.
• Excellent time management and organization skills.
• Large agency background would be great.
• Ad network background is a huge plus.

Additional Information

Interested candidates should send cover letter and resume to [e-mail] or apply directly online at http://www.3littlebirdsinteractive.com/jobs/digital-media-buyer/

Please, only candidates with relevant experience need apply.